The American Dream Is Killing Us? Really? Podcast 618

Deaths of Despair” is what some researchers call them. Death due to suicide, drug overdose and the consequences of heavy drinking. Alarm bells are ringing. Over the last twenty seven years deaths among middle aged white people with a high school diploma or less have doubled. So many deaths it has caused a fall in overall US life expectancy. Let’s talk about it in The American Dream Is Killing Us? Really? Podcast 618.

Failure Isn’t Your Fault Anymore?

This is a lurid headline. Lurid headlines get attention. Writers are writing. Talkers are talking. Princeton researchers blame ‘Cumulative Deprivation’. We’re suddenly wondering if The American Dream Is Killing Us? Really? Podcast 618.

American Dream Grows Up

What is The American Dream? James Truslow Adams tied it to the Declaration of Independence. All men are created equal. We have an unalienable right to Life, Liberty and the Pursuit of Happiness.

Who Says You’ll Be Happy

When did it become The American Dream? Do we expect our government to help us be happy? Are we supposed to be guaranteed success in our pursuit of happiness. A house in the suburbs? Two cars? A great job? Happy children? Retirement? Health Insurance?

Economic Inequality

Robert Samuelson thinks economic inequality is the cause. Inequality causes slow active social forces accumulating and destroying the hopes and dreams of white people with a high school education or less. It drives them to despair. Drink. Drugs. Death. Writers like JD Vance add to the ‘White Trash‘ ethos with stories of poor, dumb white people living in Appalachia.

We All Have Tough Times In Our Family Histories

In The American Dream Is Killing Us? Really? Podcast 618 I tell some stories of my own family’s history in the coal mines. I wonder what people think we’re responsible for these days. All of us have some kind of despair but we fight it. We get knocked down and get back up. Live to fight another day. Never give up.

Get Up And Fight

Life is a challenge. It does not come with a guarantee. How we define winning and success changes with age and time. Happiness doesn’t require a house in the suburbs and two cars. Happiness requires a warrior mentality to some degree. Sometimes you just have to reach down and get it.

The American Dream Is Killing Us? Really? Podcast 618

Sponsored by Ryan Plumbing and Heating of Saint Paul.

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 581-Disruption

Podcast 581-Disruption. The 1950’s and 60’s Are Never Coming Back. Disruption is Radical Change with profound effects, usually Permanent.   I’ve tried to determine the root of the feeling we all seem to have that something is wrong. It comes down to a major disruption of our business, industrial, governmental and cultural processes.Podcast 581-Disruption started out to be a podcast about the industrial revolution and the 1950’s in the United States. It’s a theme I return to regularly, especially when I talk about technology.

The Industrial Revolution caused disruptions from the time it began until it peaked in the 1950’s through the 1970’s. We’re in the early stages of a technology revolution on a scale the world has never experienced. I call it the second industrial revolution. It is a technology revolution and will cause profound disruptions.

Some call what we’re living through the fourth industrial revolution. I use the term second industrial revolution because I think breaking the Industrial Revolution into parts minimizes its impact. We’re in the early stages of a disruption as significant as the Industrial Revolution has been overall. What I call the Second Industrial Revolution will have more impact on humans and the planet than the first. The effect of both concepts should not be underestimated.

One of the cultural effects of the ‘turbo’ into the future is longing and nostalgia for the past. The Post World War II period in American History appears to be one of those times when the world could be easily explained, people understood their roles, people of different races didn’t mingle and The United States was number one with a bullet. The problem with this idea is, the late 1940’s, 1950’s and 1960’s only exist in perfection in dreamy memories and pictures of Marilyn Monroe. Pretty pictures, faded with time. A time when ‘everyone’ was working. When small towns were strong, and big cities were booming. Yet even then, the beginning of the decline of one age and the dawn of a new were in the making.

Not all the gifts of the technology revolution are good. The gifts of technology can be used for dark purposes as well. Religions that spread like viruses. ‘Conventional’ war on an unprecedented scale. Surveillance and mind control of populations that are supposed to be free, to the point where they ask for laws to control speech. What seems like a dream to some, will be a nightmare to others.

This revolution will not be stopped though. It will flow around any obstacles put in its path. Much of the texture of the sense some have that ‘something’ is wrong can be expressed in fear and hate. ‘Fixing’ whatever is wrong, means going back to a world 60 or 70 years ago? A world that no longer exists. Much of the industrial revolution is based on centralization. Today centralization is being disrupted to the point of destruction by decentralizing technologies. What do we need to prevail, given these challenges?

Dealing with this change is a question of how we conduct our own lives and ensure our own happiness and freedom.  We’re living through the beginning of the greatest disruption in human history. It might be the greatest age of human beings and this country yet. Saying things change isn’t descriptive enough. Disruption means radical change. In Podcast 581-Disruption-The 1950’s aren’t coming back, when are we going to stop complaining about what is being done to us, and start taking charge of our lives and our world. When are we going to start looking forward and not backward.

Sponsored by Hydrus Performance and X Government Cars.

Podcast 557-Bob Davis Podcasts Radio Show #47

Podcast 557-Bob Davis Podcasts Radio Show #47. Kitty Genovese was murdered on a street in Kew Gardens, Queens New York in 1964. She is famous because the New York Times ran a story that scores of witnesses saw Kitty stabbed by an assailant, and did nothing. Fifty years later her younger brother Bill Genovese did the legwork the New York Times did not do and guess what? It turns out the idea that decent people would ignore a woman being attacked and killed on the street in a major city turns out to be a myth. New York Times editor Abe Rosenthal thought it would help people to tell the story the way his paper told it. In fact as the new documentary ‘The Witness‘ shows, the idea that people would stand by and do nothing ended up having devastating consequences for Kitty’s brother Bill. No spoilers here, but a great piece of work from a citizen journalist who decided to get to the bottom of the story; something apparently the New York Times couldn’t do for fifty years. Or 60 minutes. Or dramas like Perry Mason and Law and Order, all perpetuated the myth no one did anything while Ms. Genovese, 28 was being murdered. It’s a great illustration of the fact that while we live in a supposedly modern society, we’re constantly told lies disguised as myths because an editor or producer or reporter somewhere decided it would ‘help people’, or because they’re lazy, or because it’s clickbait. If you want to know why Election 2016 is based on lies, fairy tales and myth, why the issues are fake, the candidates and the political parties are fake, ‘The Witness’ is a good place to start. Realizing the media is complicit in creating myths no less powerful than the old oral histories passed down by shaman and story tellers around the campfire, through family, clan and tribe, one wonders what it takes to get to the facts in a case. Fact is, most of the time all it takes is some time and shoe leather to check the source material and talk to people on the front lines. Does our media do that? No, it’s much cheaper and easier to sit in an air condition studio in Times Square, with a roundtable of other people who know nothing, telling everyone else what they should be thinking and doing. What implications does this modern myth making (called story-lines) have? How can you make good decisions with bad data? Welcome to 1984. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

Podcast 542-Music

Podcast 542-Music. I’ve been threatening to do a podcast about music, so here it is. Finally. It turned out better than I thought it would, although I learned right away that I have entirely too many tunes on my computer for one podcast to do it justice. Music has the power to transport us from one place to another. I don’t think I am unique in suggesting that sometimes the best thing to do is to crank your ‘stereo’ (meaning computer, iPod, iPhone or whatever) to top volume and sit on the deck, just listening. This is an activity I don’t engage in often though. In producing this podcast, I had such a good time, I’ll have to spend more time listening to music in general. Of course, when the headlines and the political news, and the day to day crap – and that is what it is – gets to me, I can do more music podcasts. Don’t want to overdo it, but then again, it’s not done ’til it’s overdone, right? For the purposes of Podcast 542-Music, we’re gonna take a little journey from Soundtracks and Blues music, mid sixties pop to soul music and memories of sitting on the steps on summer nights listening to the radio, to the FM Rock or “Classic Rock” era, through the 80’s to some Trance and Dance music from today. Yeah. I forgot the 90’s even though a lot of tunes on my computer are from the 90’s. I could have done a podcast about each one of those eras, and had tunes left over. Finally, the only disclaimer here is that my experience of music is almost wholly inside the radio, that is working in radio, from the time I was about 12 all the way through to now. I think about music in terms of my podcasts, so I am a little weird. Also, these are not full versions of the songs, so you won’t be ripping music I paid for. Plus, I talk over a lot of it. But, it still flows pretty good. Sponsored by Hydrus Performance and X Government Cars.

Podcast 514-Bob Davis Podcasts Radio Show-31

Podcast 514-Bob Davis Podcasts Radio Show-31. This week’s edition of the radio show, now heard Sunday’s at 4PM on AM1280 The Patriot in Minneapolis and Saint Paul with new affiliates as we get them through the syndicator, GCNLIVE.com. This is a great review of the week, with some new content for the radio show that hasn’t been in the podcasts. The mission of this show is to bring content from the podcasts back to the radio. This week – in podcast time – has been a difficult week, in the wake of the Orlando Terror Attack. The social and political debate has followed the path I predicted last Sunday night. Gun Control advocates on one side, people who think the failure is the President’s and it is because he refuses to use the term Radical Islam to describe the enemies of the United States. Again predictably, the same lines of argument played out in Congress, and across the board in the media. Most of what happened this week has been useless in protecting Americans from potential ‘lone wolf’ terrorists, and the fact is, little will be done as we have a presidential election, and then the inauguration of a new president and congress in January of next year. It will take time for the new president and congress to grapple with these issues, and form new policy ideas and formulate plans to ‘deal’ with whatever the problem is. The fact that the argument follows predictable pathways is as depressing as the event itself. We’ll change the energy a little bit in Podcast 514-Bob Davis Podcasts Radio Show-31, to talk about creativity, business and being an entrepreneur. If you listened to Podcast 513 it will be amusing to listen to the edited version of that podcast for the final segment of Podcast 514-Bob Davis Podcasts Radio Show-31, because it is edited for radio station programmers and owners, slightly softening some of the harshest criticism of the radio business heard in Podcast 513. Still, some of the points are applicable to any American business institution these days, whether it is corporate America, or even some elements of politics. Given the technology we have to amplify the individual, there’s still a lot of old thinking in business and politics these days. Sponsored by Karow Contracting and Hydrus Performance.

Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

Podcast 512

Orlando Terror Attack. Another terror attack on US soil. This one, the largest death toll in a mass shooting in ‘US History’, gets the attacker’s name in lights, until the next attack that ‘breaks the record’. We now call it the Orlando Terror Attack. Or just ‘Orlando’, for short. I ask myself, how should podcasters cover this? Radio and TV stations called their A-Teams in on Sunday morning to do round robin coverage, spitting out facts and interviewing the usual experts and political prognosticators, all in hushed tones. On the cable news networks, and broadcast networks, it was all presented over video loops of SWAT Teams walking around with nothing to do, cop cars with their lights flashing, the anguish of victims and witnesses, and ambulances hauling away the dead, the dying and the critically wounded. From a podcast perspective, we don’t need to do this. Yet this is one of those topics that is unavoidable. A big story. Then the recriminations and lamentations. The demands for change and action throughout the political spectrum. Of course this attack – because the target was a gay nightclub – has something for everyone to be outraged about. Isn’t that the essence of terror as a weapons system; To divide and conquer? To bust open the old wounds and scar tissue, to make sure we never unite against a common threat? To provokeTexas Lieutenant Governor Dan Patrick to say “men reap what they sow”, or politicians on the other end of the spectrum to demand that ‘sensible’ gun control legislation be passed. (Editor’s note: It seems to me this kind of thing would make people want to own guns in order to protect themselves, since clearly the government with all its power isn’t protecting us.) What would you have them do? Everyone has their list of solutions from bomb them back to the stone age – didn’t we already do that? – to seal the borders and only let ‘ethnic Americans’ in. How do we do that? The problem is, in the clear light of day, these ‘solutions’ are really just expressions of anger and don’t stand up under scrutiny. What will be done? Nothing. Nothing will be done. Why? Because no one knows what to do. The United States will hold an election in November, so any and all decisive action against this kind of attack will be delayed until a new president and congress can come to grips with it. That, of course, will take more time as policy solutions are developed, and sold to the American public. It isn’t as simple as ‘this one will invade and this one won’t’ either. Do you want to support Saudi Arabia and attack Iran? Do you want to support Iran against Saudi Arabia? the Saudis support ISIS and Iran supports the Shiites. How does that work? What about Russia? What about China? What about NATO member Turkey? How will they react? You might be surprised to find a President Clinton invading some foreign country in force, just as much as you might find a President Trump doing the same thing — assuming either one of them actually gets the nomination of their party. So, it’s a very complicated problem, a long term problem, with no real solution in sight. No, nothing will be done. There will be more attacks, and they will get more ferocious until the United States or the enemy — whatever you want to call it — miscalculates and goes too far. Then there will be a typically American overreaction. We’d all better hope it works, whatever it is, whenever it is. That is the takeaway from the Orlando Terror Attack. Sponsored by Ryan Plumbing and Heating of Saint Paul and by X Government Cars.

Podcast 476

No Trump. No Trump in this podcast because it is a Trump Free Zone. Time to tackle something fun! The End Of The World. Lately, everyone seems to wonder ‘what’s going on’? The answer is usually some form of ‘the end of the world’. Aliens, Planet X, Comets, Global Warming, Famine, Disease, and General Weirdness. You name it, someone thinks that’s causing the end of the world. There’s a definitive answer for the question, is the world ending? Yes. The world is ending. The world you grew up in, regardless of your age, is slowly ending. For some, the specter of a new time, with new demographics, new ideas, and new tools is too frightening. So, the bogeyman in the closet takes many forms. Now, these days we do face a number of challenges; Economic, social, political and personal. At the same time, some of the institutions created in this country decades ago to deal with problems current at the time, are crumbling. This is inevitable. The question is how we deal with this change. Do we run from it? Stick our fingers in our ears and demand that no one discuss it? Retreat into endless discussions of conspiracy theory, the arrival of some rogue planet, and alien bases on the dark side of the moon? Or do we get all hands on deck, trim the sales, and get ready for the storm. Yes the world has changed. Some things that were great are gone. Some things that are great have arrived. A great age is upon this country and this world. Some of the changes will be very positive. Some changes will be very negative. Either way, it is coming and it cannot be avoided. It’s time to turn off the cable news shows, let the election proceed, and start examining what we think about, how we think, and how we greet each new day, sometimes referred to as ‘the future’. You can be afraid and run from reality, or you can take it head on. Which one do you prefer? Sponsored by Brush Studio and Hydrus.

Podcast 470

The Florida Gulf Coast. 2 days of travel have taken me through some of the most populated and spectacular parts of Florida. From the sugar white Siesta Beach through Sarasota, to Saint Petersburg, and the search for the weatherbeaten deserted beach takes me to the Florida Panhandle. Driving across US 19 all along the coastline, picking up US 98 at Perry, finally finding a beach town that’s pretty close, on through to Panama City, Destin and Pensacola. Although I keep mixing up Pensacola and Panama City, the Florida Gulf Coast was pretty nice on a windy, sunny day not unlike late September back in the upper midwest. I’ve traveled through the southern states many times in my life, and different times. As a kid it was road trips with the family to see the grandparents at Christmas. As an adult work brought me down to Florida, or the pleasure of picking up a brand new car and driving it where ever I wanted. Florida has changed. It seems to be a theme in these travel podcasts, how the southern United States has changed. There are more people than ever. More business than ever. And all kinds of businesses, from industry to banking, tourism, of course the mainstays like agriculture. Those days of finding the out of the way beach and the quiet beach down, still weather beaten from the last hurricane, are waning. Oh those towns are still there, but you might have to look on the Gulf, or on the west coast, or higher up the Atlantic coast, north and south of Jacksonville. Still, travel is so much fun. Getting off the Interstate and onto US19 and US98 were great decisions. Having objectives and deadlines has made this trip great. Ahead, the famous Red Neck Rivera, Louisiana, New Orleans, Texas, Oklahoma, Missouri and Iowa, and back to the Twin Cities. Sponsored by Pride of Homes and Luke Team Real Estate and Ryan Plumbing and Heating of Saint Paul