Podcasting Life and Business After Four Years-Podcast 622

What’s it like to support yourself as a podcaster? I looked up the other day and asked, “How long have I been doing this?” 2009 was the actual start date. I’ve been in business supporting myself as a podcaster exclusively since 2013. Learned a lot of lessons in that time. It seems like I’ve been in business a lot longer than nearly four years. Hear some of those lessons in Podcasting Life and Business After Four Years-Podcast 622.

Soul killing corporate jobs aren’t for everyone

Some business owners wish for the peace of collecting a paycheck and doing what the boss wants. Not me. Going into business for myself has been a path of self discovery and self realization. You say goodbye to eight hour days and regimented work schedules. No more guaranteed paychecks. Some months are great. Some aren’t so great. You’re ‘On It’ pretty much 24 hours a day. Freedom is one of the rewards. Wouldn’t trade it for anything.

Self Realization

Surprisingly, how I spend my time has become one of the top priorities. I can do anything I want. Is what I am doing with my time going to benefit the business? How does the business grow? What is the core business? How is that going to change? Self Realization is one of the big benefits of being in business alone. No one around to give orders. Good decisions accrue to the business owner. So do the bad decisions. Thus, you spend a lot of time thinking things through.

Content Creators

Centuries of business have been about consolidating physical space. Farmers need more land. Ranchers need more space for more cattle. Retailers always want to open new locations. Content creators have real estate in cyber space. With the right tools we can make that space as big as it needs to be. A new world requires a complete change in thinking. Content creators don’t just have to change the ‘working for the man’ mindset, but how we think about what we do as well.

Podcasting As A Business

Podcasting is still a fledgling ‘industry’. We podcasters are cutting a new trail. As an advertising medium Podcasting works. Smaller podcasts can yield very good results too. Podcasts big and small tell stories and provide basic information on highly specific topics unavailable anywhere else. Podcasters make an authentic human connection with the listener not found in broadcast media.

Walk and Talk

The rules of the Walk and Talk Podcast are no prep, no plan. Just talk. Join me. What came up in this podcast are the life and business lessons I’ve learned since I started podcasting. If you’re considering going into business for yourself, especially as a content creator, do what you love. Passion for the work will get you through a lot of rainy days.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Podcasting Life and Business After Four Years-Podcast 622

 

 

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.