Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

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Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837

Big Business and Hollywood Discovers Podcasting

The big guys are getting into podcasting these days. That means independent voices are more important than ever. Learn more in Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837.

Big Political Operators Too

Especially relevant are big political operators.

Independent Voices

Consequently supporting independent voices is more important than ever.

Being Independent Means We Make Our Own Decisions

What I have learned working for broadcast companies is especially relevant to creative people who are often the trail blazers and trendsetters. First of all, as independent voices we make our own decisions about our content.

Being On A Big Platform Might Mean More Control Of What You Do

Certainly being on a big platform is great for more feeds. Above all though, what happens when you go against the grain? I’ll tell you in Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837.

Free Speech

Everyone has a right to produce content their way. That includes business, political operatives and entities like public radio.

Happy To Be On Our Own

Similarly independent voices are necessary. I’m talking about those of us out here on our own. Today’s political climate is most noteworthy in this discussion.

Huge Opportunity For Independent Creators

Back in the day blogging was responsible for some of the most objective and powerful reporting. I think a similar opportunity exists today when it comes to podcasts.

Your Favorite Podcast Might Be Owned By The Mercers

Finally if every platform is owned by big business, political operatives, radio companies, Hollywood and institutions like public radio and TV it implies control of information and opinions, by definition.

Creating Our Own Content Answering To No One

So here’s to us independent content creators. We podcasters and YouTubers writing and producing our own content, trying to monetize our efforts, and saying what we think. No matter what.

Sponsored by John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating Metro Wide From Saint Paul

Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837

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Artistic Authenticity-Radio Stories-Bob Davis Podcast 787

An old picture and a lunch sparked my thoughts for Artistic Authenticity-Radio Stories-Bob Davis Podcast 787. These days the word ‘authentic‘ is often used to describe people who seem real. How does ‘authenticity’ translate to creative work?

Do You Believe What You Say?

Especially relevant, my friend wondered if I “believed the things” I say “on the radio and in podcasts?“.

It’s Complicated

First of all yes. Second, it’s complicated. How can you be creative and ‘real’? Learn more in Artistic Authenticity-Radio Stories-Bob Davis Podcast 787.

What’s ‘Being Authentic’?

What does ‘being authentic’ mean? Do a little research and you’ll find plenty of articles about ‘being authentic’. Most noteworthy is this list of attributes for authentic and inauthentic people.

Starts With Radio

As a result of all these lists of attributes for actually being authentic I realized my focus is about being authentic or real in my creative efforts.

Above all I am a radio guy. When I started in radio I couldn’t get enough of the ways and means and the lore of the business.

Creative Freedom

Moroever in those days we were working in the ruins of faded AM stations. Therefore unlike radio today we had a lot of creative freedom. Find out more in Artistic Authenticity-Radio Stories-Bob Davis Podcast 787.

Consequently we learned our business by doing. Especially relevant we also learned by imitating. Above all I’d always tried to be real when I was on the radio. When I got better at radio as a craft I returned to the idea of actually being real and natural.

Being Real

After many jobs and now as a podcaster, one thing remained key for me. Being real. Check out Artistic Authenticity-Radio Stories-Bob Davis Podcast 787.

Podcasting Formats and the Cutting Room Floor

Therefore, as a result of experience and commitment, authenticity seems like it is easier. However there is always something left on the cutting room floor. Certainly even in podcasting.

Authentic Isn’t As Easy As It Looks

In conclusion Artistic Authenticity-Radio Stories-Bob Davis Podcast 787 is a bit of a tutorial for podcasters, radio people and performers. Being real isn’t as easy as it looks.

Years Of Work

Consequently when we see a performance by a master we should remember it probably took years to create that authenticity within the medium.

Sponsored by Water Butler Water Purification Systems and Reliafund Payment Processors

Artistic Authenticity-Radio Stories-Bob Davis Podcast 787

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