Podcasting Meets Broadcasting-Bob Davis Podcast 744

Suddenly broadcasters have discovered podcasters. These days that means broadcasters will soon be telling podcasters how to do what they do. Is that a good thing? In Podcasting Meets Broadcasting-Bob Davis Podcast 744.

Doing Radio Is Pure Joy

In the first week of August 2018 I got a chance to do some fill in at the legendary WCCO Radio in Minneapolis and Saint Paul. My experience was rediscovering the pure joy of doing radio. The takeaway for a podcaster is how different the two mediums are. If you know how to do it, radio is pure joy.

Podcaster And Broadcaster

Furthermore after 40+ years in the radio industry and almost ten years of podcasting I am uniquely qualified to wax poetic on the differences, good and bad. Podcasters and broadcasters will enjoy Podcasting Meets Broadcasting-Bob Davis Podcast 744.

All About Show Prep

First and foremost the prep work required to do a good radio show is off the charts compared to a thirty or forty five minute rant in a podcast.

Moreover to pulling all the elements together for a news talk show, for me, means reading. Hundreds of pages of news stories. Not scanning my smart phone. Reading everything you can find written in any particular news cycle. Yes, you end up throwing most of it away but you come away with granular information.

Deep Dive Of Podcasting Won’t Work On Radio

For me, podcasting is an opportunity to go deeper into the psyche. It means sharing ideas in a format you probably would never be able to make work on the radio.

Digital Disruption

Finally broadcast is being disrupted by digital. Broadcast will evolve though. Radio isn’t going away. Neither is podcasting. Fact is podcasting and broadcasting are two different mediums. Most noteworthy is radio’s penchant for formula and formats and it’s desire to force those ideas on other creative communities.

In conclusion authenticity is probably the most important thing for both broadcasters and podcasters. A short story about Aretha Franklin and Atlantic’s Jerry Wexler provides a little background on how to handle talent.

(Editor’s Note: I mentioned two legendary recording studios in this podcast. I called it ‘Studio City’ but it’s Sound City and Muscle Shoals. Also here’s some info on the legendary Atlantic Records.)

Sponsored by Water Butler Water Purification Systems

Podcasting Meets Broadcasting-Bob Davis Podcast 744

ADHD-Solitude-Technology-Yoga Therapy In Modern World-Podcast 718

Facebook. Twitter. Snap Chat. Social gatherings. These days it seems like we’re around people all the time. Suddenly solitude has become a ‘thing’. We’ll talk it in ADHD-Solitude-Technology-Yoga Therapy In Modern World-Podcast 718

ADHD Is The Culprit?

Moreover I’m starting to hear a lot of talk about Attention Deficit Disorder. ADHD is the culprit in almost every analysis of what’s wrong with the world. To be sure there are places where smartphones aren’t kosher. On the other hand maybe we can put the judgments on hold.

Yoga Eases The Pressure Of Modern Life

Most noteworthy is Yoga’s role in easing the pressures of modern life. I call these podcasts ‘Always A Student‘ because I am not a teacher. Naming my yoga podcasts this way also keeps me humble. They are designed to share my life experience as well as my experiences as a yoga student. Learn more in ADHD-Solitude-Technology-Yoga Therapy In Modern World-Podcast 718.

Solitude Kicks Ass

These days I prefer solitude. Life and a daily Yoga practice have taught me that I need more time to process events in my day to day. Spending time alone is a great way to process. Most of us have a lot running through our minds. An hour a day on the mat is usually the only time where we can breath and be free of the constant mental chatter.

Smart Phones On The Mat

When it comes to modern attention deficit disorder, in this free wheeling talker, I get into teacher’s reactions to smart phones in the yoga studio. I also talk about judging a younger generation. Are millennials sitting on their yoga mats finishing up the day’s emails and texts, or checking their social media feeds really all the ails the world?

No Place Better For ADHD Than The Yoga Studio

In conclusion, I think hyperactive people perceive life differently. Rather than some kind of condition to be ‘treated’, what if ADHD isn’t some kind of mutation to allow us to better use fantastic new technology. One of the cool things about being hyperactive is, we also have a great capacity for exercise.

I can’t think of a better place to enjoy being hyperactive than the yoga studio.

Sponsored by Hydrus Performance Hydration Product and Ryan Plumbing and Heating Of Saint Paul

ADHD-Solitude-Technology-Yoga Therapy In Modern World-Podcast 718

 

Below Zero Antidote-Summer Sounds Headphone Immersion-Podcast 693

Below Zero real temperatures are blanketing the North. While it is frigid, what if you could transport yourself back in time to summer? We do just that in Below Zero Antidote-Summer Sounds Headphone Immersion-Podcast 693.

Where and When is your summer?

Where and what is summer to you? A trip along the coast of northern California? A pool party? Or a walk down a gravel and dirt road at the lake, just before a summer storm? So, due to the bitter weather conditions in the upper midwest right now, almost everyone should enjoy a trip back to the warmth.

Summer Is A State Of Mind

For some people, summer is the sound of an AM radio drifting through the air on a hot day. A summer night in the 1980’s, or 1970’s. Summer is a state of mind. Where and when is for you to say. Almost all of us have a memory from summer. Especially relevant is the fact that your summer is one click away in Below Zero Antidote-Summer Sounds Headphone Immersion-Podcast 693.

High Quality Digital Sound Put Your Headphones On

No matter where I go or what I do I collect a lot of high quality digital sound. As the mercury dipped several degrees below zero this weekend I searched through my back up hard drives for something to remind me of warmer times. I decided to put together a summer sounds podcast. Headphones are best for listening to this one. Don’t worry, there isn’t much talk.

Sounds Collected From Across The Country During Summer

When I first started podcasting I did a summer sounds podcast. Since then with new tools, and more sound, I decided it was time for a new one. Since the first summer sounds podcast, there’s been a lot of summer travel. Much as I wanted to sit in my studio and listen, I realized from coast to coast and north to south I’ve collected a lot of sound. In conclusion, it seems like it would be best to share it with podcast listeners and subscribers. Furthermore, a lot of that sound is in this podcast.

From California To The Jersey Coast

We start in Mendocino County California on a warm night in September. A packed victorian hotel bar. From there, onto the California coast, and back to the midwest. Bugs. Wind. Storms. An outdoor soccer game in the heat. Most noteworthy, thunderstorms! The Lake. Of course, in conclusion, there will be fireworks.

Thanks to the sponsors of this special podcast… Brush Studio In The West End Saint Louis Park and Ryan Plumbing and Heating

Below Zero Antidote-Summer Sounds Headphone Immersion-Podcast 693

 

Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660

There is a sudden nostalgia for the 1970’s. New TV Shows. Fashion. Summer’s end is a time of nostalgia. Something about the drier air and State Fair time in Minnesota. We’ll talk about it in Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660.

Where Were You in ’72?

Back in the day, the week before Labor Day we went to Sears. New Jeans as hard as concrete. Some collared shirts. Heavy t-shirts. New tennis shoes. New Hard shoes. By the end of the next summer those jeans would be tattered and worn. The shoes unrecognizable. T-Shirts worn out.

Summer’s Long Goodbye

End of Summer also meant new school supplies. Pencils. Notebooks. Things like protractors. Cartridge Pens. Fresh paper. The first day’s of school were hot and uncomfortable. They were also filled with hope and the promise of new romance. In Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660.

Midwesterners All Share

As summer winds down you can hear it. Feel it. Humidity goes out of the air. Trees start to change. Temperatures cool off. Doesn’t matter which decade you grew up in. This longing for more summer mixing with expectations and excitement for fall is something everyone of every age in the Midwest shares.

Hip Huggers and The Road Runner

As far as nostalgia is concerned. Steve Jobs once remarked that the 1960’s actually happened in the 1970’s. There were two parts of the 1970’s. The early part was good. Kind of like a continuation of the best parts of the 60’s. Muscle Cars and Bell Bottoms. Hip Huggers. In Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660.

1970’s Weren’t So Great, right?

The second half of the 1970’s wasn’t so good. Vietnam. Nixon. Violence and Protests. AM Radio and Black and White TV was fading. Things started to go bad. Inflation. Gas Lines. Watergate. Urban Decay. Racial Strife. Drugs. Why is the 1970’s suddenly imbued with all this power?

Nostalgia For A Strange Time

New shows about New York City in the 1970’s. Times Square a cess pool. Garbage in the streets. Bankruptcy. Perfect for the all seeing eye of dramatic television. The newest fashions these days are all throw backs to the 1970’s. How did the people who came of age in that time feel about it? In Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660.

Spinning Out Of Control

There was a sense, in that time, that things were spinning out of control. The 1970’s were not a fun time economically, especially the second half. Yet there was a sense of innocence. If you were born just after the 1970’s perhaps the decade holds a little more sway in the imagination.

Winter IS Coming

Something to think about listening to the sounds of summer, mourning the passing of the heat and intensity, welcoming the coolness and color of fall but not thinking too hard of the inevitable winter to follow. Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Hollywood Brings Back 1970’s-Nostalgia-End Of Summer-Podcast 660

East Tennessee Reflections On Radio’s Fade-Podcast 637

One of the greatest benefits to a road trip is seeing old friends. If you spend any time working in radio, you will have a lot of friends all over the country. Even better when they live in East Tennessee. Good thing about friends you went to high school with? They really know you. In East Tennessee Reflections On Radio’s Fade-Podcast 637.

Two Different Paths Same Industry

John Holland and I took different paths in the radio business. When we get together, we compare notes. Naturally radio is going to come up in any conversation. Join us in East Tennessee Reflections On Radio’s Fade-Podcast 637.

Local Radio

Holland appears to be obsessed with the potential of local radio. Specifically a radio station in Taos, New Mexico. I just don’t want to do another political podcast. So, a hot mess of random topics is on the menu in East Tennessee Reflections On Radio’s Fade-Podcast 637.

Taos New Mexico’s Number One

In fact, my friend talked so much about this radio station in Taos, New Mexico I had a vivid dream about working for that perfect radio station somewhere, only to realize it doesn’t exist, and especially not these days. John says it does. In Taos. New Mexico.

Radio’s Fade And The Rise of Digital Media

Radio is fading as a medium and as a business these days. It seems like the part of the reason is a decrease in local radio’s ability to remain relevant to local communities. At least that’s John’s position. I believe much of the fading relevance is due to the fact that people have a vast array of choice on the Internet. Podcasts. Music services. Social Media. E-Books. You name it.

Work Until You’re Dead

The older you get, the more you hear contemporaries talk about retirement. Nether one of us can understand why. My feeling is one should work until they drop. It keeps you engaged and relevant. Finally, what’s so great about Tennessee.

Sponsored by X Government Cars

East Tennessee Reflections On Radio’s Fade-Podcast 637

Refusing To Take A Side Alienates Political Partisans-Podcast 623

A friend asked me the other day if I was trying to alienate my audience. The reason for the question? I refused to take sides during election 2016 and will not do the bidding of politicians, in Refusing To Take A Side Alienates Political Partisans-Podcast 623.

On The Road

Last year The Bob Davis Podcasts went on the road to cover the primary campaigns. I traveled thousands of miles back and forth across the United States. When you roll on the backroads you see a lot and you learn a lot. Once you do that, you never view politics in the same way.

Manipulation

We’re being manipulated. Constantly. Republican and Democrat. Did a podcast about that. Detailed how we get our news from social media. Explained how to tell if a story lives up to journalistic standards. Asserted the idea that bad information leads to bad decisions. Apparently asserting ideas like this can put people on the defensive.

If You Want To Know The Truth

To know the truth, don’t take a side. It seems like everyone in media these days is taking a side. Defending a position. Making an argument. Demanding they be followed. Most information defends a point of view. This is the essence of our national manipulation. People say, “I don’t have time to sort it all out”. That is why I am doing these podcasts.

Shooting The Messenger

There are many assertions in modern news coverage these days. Most of these assertions are little more than opinion. This doesn’t mean the facts might one day support one view or another. Sadly the first reaction is defensive when facts don’t support conspiracy theory, commentary, personality endorsements, wishful thinking or the need to feel secure about a decision.

My Style of Communication

I am passionate. Direct. Intense. When I direct that passion and intensity toward something important to a specific listener it can be disconcerting. The value is it is researched, honest and authentic. Not filled with small talk and an effort to ingratiate myself with people so I can finesse a politicians message. This style of communication has certainly caused me trouble, but I wouldn’t have it any other way.

History and Peeking Ahead

In Refusing To Take A Side Alienates Political Partisans-Podcast 623, I take a look at talk radio and media history, and discuss aging and changing perceptions, personal growth. Also take a look ahead to plans for covering the next election cycles. Hopefully I’ll continue to ruffle some feathers and get some discussion and thinking going.

Refusing To Take A Side Alienates Political Partisans-Podcast 623

Sponsored by Brush Studio

 

 

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

Podcast 426

How Media Has Changed. I’m about to go to my high school reunion, but for me, it’s a different kind of high school reunion. At over a thousand in my graduating class, it was way to big and impersonal for a full reunion. So, we’re having a reunion of graduates of the school’s ‘radio lab’ program, which included the high school radio station, where the ‘radio bug’ first bit. In a mid fall relaxed conversation on the deck with a fire, on a warm midnight, it’s time to talk about how television and radio have changed over the years giving way to social media, time shifting, video games, You Tube, cable only series and now serial dramas, really produced exclusively for viewing on line, or on specific sites. We used to have a collective experience — watching the same shows when they came on or watching events as they unfolded in real time. Those shared societal experiences don’t happen very often these days, aside from sporting events or monolithic breaking news stories. We do have collective experiences, but they happen at different times. What are you watching these days? Dramas? News? Comedy? Documentaries? Most people aren’t watching commercials anymore, taking the feed direct from the line, but they’re time shifting, watching more TV, consuming more information, but in a different way. How have opportunities to message the public changes. Besides, its fun sometimes to talk about what we’re watching. What is media? Sponsored by Ryan Plumbing and Heating of Saint Paul and Eric and Erum Lucero of Pride of Homes and Luke Team Real Estate.  

Podcast 338

Change. Interrupting The Rockford Files to do podcast 338. The sameness of news coverage lately provokes discussion on change. How it occurs, when it occurs and how do we notice when things are changing? Think back to different times, and how you noticed things were changing. What caught your attention? A TV Show, Fashion, a song, or something in the news? What resonates with you to indicate things are changing. Usually major change requires some kind of catalyst. The stock market crash of 1929 ushered in the Great Depression, the assassination of President Kennedy was the beginning of the tumultuous 1960’s and early 70’s, and of course in our time frame, September 11th brought huge changes in our society and the world. Is there a point where you look up and say, “Things are different now”? Are we on the cusp of major changes in the world and in the United States? What are the cues, the waypoints, the clues of a major change in era? When we watch our favorite old TV shows we can see how things have changed. Its nostalgic but also instructive to watch shows with good writing. like ‘The Rockford Files’, or ‘Friends’, or ‘Miami Vice’; shows that aired for many seasons, starting in one era, and ending in another. Certainly this podcast does not suggest that we can tell what’s going on by watching old TV shows on Netflix. What it suggests is things are changing again, and this time maybe significantly. What things that are present now will be the building blocks of the future, and what things will be swept away. As Moore’s law continues its exponential impact on technology and society, suddenly there is more coverage of robotics and artificial intelligence, suddenly IT systems that were up to date seem old and ‘kludgy’, and we’re seeing signs of the future everywhere; Uber outnumbers yellow cab in New York, autonomous check out machines, new business models, an iPhone that was brand new a second ago seems suddenly obsolete. Media is changing too; MSNBC is dying, broadcast television viewing is plummeting, Netflix is getting competitors including the networks, HBO and Apple, and the new cars don’t even come with AM radio anymore. As things change one thing is for sure. People attuned to politics should hold on loosely, because it may be true that in the near future  many things we consider constants will change. Sponsored by Ryan Plumbing and Heating of Saint Paul.