Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

 

 

 

Gratitude-Moving Up-2018-2019-Year End-Bob Davis Podcast 792

First of all Happy New Year to subscribers and listeners. It has become a tradition to do a podcast thanking everyone on New Year’s Eve. This is it! Check it out Gratitude-Moving Up-2018-2019-Year End-Bob Davis Podcast 792.

These days running a creative business isn’t easy. Creative Content businesses are the most difficult. When I tell people I am a podcaster, I imagine they think it’s a hobby. Many of us podcasters are blazing new trails in an entirely new business.

Big thanks to the General Manager of the Bob Davis Podcasts, my mom! Moreover I spend a fair amount of time thanking my business networking group in Gratitude-Moving Up-2018-2019-Year End-Bob Davis Podcast 792.

Most importantly, my business networking group will remain anonymous because it is a secret weapon! If you are in business you know until you start networking in an organized group you don’t realize there are other people experiencing the same challenges.

Find out some of the best advice I have heard in Gratitude-Moving Up-2018-2019-Year End-Bob Davis Podcast 792. Similarly clients have also given me great advice over the years. I thank them one by one in this Happy New Year Podcast.

I don’t know about you but it seems like 2018 has been a tough year. Yes, I have certainly had more difficult years. However the challenges of 2018 have been pretty steep. In contrast to those challenges, gratitude has been foremost in my mind every day.

Finally my greatest thanks and gratitude is to the people who have listened and subscribed to these podcasts. Above all the people who have been on board since the beginning. Hard to believe we will hit podcast one thousand early in 2019.

In conclusion let’s not forget Mobile Podcast Command. We will be back out on the road mobile podcasting early in the year and hopefully with more to come in 2019.

Here’s to you and moving on up in 2019!

Sponsored by Johantgen Jewelers of Crystal Minnesota and WhiteTail Builders

Gratitude-Moving Up-2018-2019-Year End-Bob Davis Podcast 792