Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcast 413

Pre Debate Analysis. A Walk and Talk podcast in the late summer, the wind in the trees and a major distraction called ‘The Republican Debate’ going on. The last Republican debate was held the week of the great Motorcycle Rally known as Sturgis, which The Bob Davis Podcasts chose to cover, rather than the debates in Cleveland. Nothing has changed since then. A continuing theme on these podcasts is drawing attention to the problems and opportunities we’re missing while we argue about what Donald Trump said to Ben Carson, or about Carly Fiorina or whether Jeb Bush is going to become more ‘energetic’. Someone asked this week, “When do you think Trump will get out of the race”? Someone also wrote this week that the Republican Debates will be ‘the most important development of the summer’. Really? This serves as analysis in a week marked by the Federal Reserve Interest rate decision and Russian Troops landing in Syria? Surely these two stories are more significant than whether Donald Trump can ‘win’ the debates? With Trump the Republican frontrunner, the real question is how long will it take for the Republican Party itself to finally – and mercifully – self-destruct. What kind of an historical period are we living through? And how does ignoring the real opportunities of this period move the country forward? Who’s fault is it? Due to developments in technology and science, some good and some scary, change is coming. It can be managed, or it can come suddenly and violently; But it’s coming whether you want it to or not. What do you want? Sponsored by Ryan Plumbing and Heating of Saint Paul and Eric and Erum Lucero of Pride of Homes and Luke Team Real Estate.

Podcast 300

Republicans and Rhetoric. Wasn’t able to tape tonight’s appearance at the SD-61 Chili Dinner and Contest. Thanks to everyone who showed. Podcast 300, aside from being a milestone for The Bob Davis Podcasts, gives the listener an idea of what was discussed. One usually comes away from these kinds of events feeling a little uneasy, especially when hard political issues are discussed. I usually write these podcast notes in the third person, but not this time. I am either seeing things others don’t see in the political process — out in front of the vanguard so to speak — or the things I am seeing and feeling are internal issues and aren’t really there. At this weekend’s big confab in Iowa, the good news is that Wisconsin Governor Scott Walker was able to connect in a personal and substantive appeal to the conservatives gathered in the Hawkeye state for Congressman King’s event. The bad news is that Donald Trump and Sarah Palin made purely rhetorical appeals, which I think damage the so called conservative ‘brand’. Now, since it was a Republican get together I don’t expect good coverage from most of the media, but some of the things said were just not helpful. Aside from involvement in local politics, if so called conservatives are going to be able to argue their points, they are going to have more than just rhetorical arguments. If all Republicans are going to do is bray in an attempt to persuade, or shock, without eliciting any information, it is going to be a very long election cycle from next fall, to November of 2016. It is possible to persuade and inform. The problem is what do Republicans want to do? What do they stand for? What’s their plan for the long term? As people shift from outrage and frustration to addressing a kind of inner challenge, do any candidates in any political party understand that challenge? Mostly what I hear is a lot of empty talk about values and outrage and demands. Is that connecting with people? We talked about some of this at the SD61 event, and I review that conversation in this podcast. Sponsored by Depotstar

 

Podcast 162

A US-Iran alliance in the works? What happens now in Syria if the US works with Iran to stop ISIS, while we work against Iran in Syria. The confusion only gets worse. Did the US capture the instigator of the attack on the US Consulate in Benghazi to draw attention from the debacle in Iraq? Illegal alien ‘children’ are coming into the US fleeing drug violence? Really? Is that why the White House announced yesterday amnesty is not part of the equation in current law or proposed reforms. And Medtronic announced it is moving its headquarters from Minneapolis to Ireland. Medtronic. When will the statists (Republican and Democrat) learn that steadily increasing taxes and regulation is not good for a state’s — or the nation’s — economy? Finally, buy a citizenship in a tax free haven with BitCoin? Sounds like a deal! Sponsored by X Government Cars

Podcast 109

The future of podcasts. Podcasting is growing by leaps and bounds. How do original podcasters handle the arrival of new podcasts from local radio personalities? How is podcasting different from over-the-air broadcasting? Why is podcasting a breath of fresh air, the future of spoken word, and The New Talk? A rare ‘stream of consciousness’ podcast for Bob Davis, hitting on technology, podcasting, BitCoin, why we may not need much government at all someday, why we have to change how we talk about politics to each other, and much more. Some people think I should do more of these. We’ll see. Sponsored by Baklund R&D

Podcast 104

An update of current news stories from Bob Davis. A single trading exchange for BitCoin fails, and the media says this is the collapse of the popular peer-to-peer transaction media. More on the FCC’s attempt to send the Gestapo into America’s Newsrooms. Are people ignoring the government these days? Piers Morgan is gone and trolls want to take the credit, but maybe his ratings just sucked? Alec Baldwin swears off public life and shockingly complains about liberals he always supported, after he is booted from MSNBC (which also has ratings that suck). Plus why Minneapolis and Saint Paul people are tougher than Detroiters who complain about temperatures in the twenties. Sponsored by Ryan Plumbing and Heating of Saint Paul.

Podcast 103

How is technology changing our politics, our country and our world. We’re on the cusp of a great age with new technologies coming on line. There will be negative and positive effects of this technology. If we spend all our time with the ongoing right/left, democrat/republican, right/wrong ‘binary debate’, talk radio happy talk and screaming and pounding, we’ll miss the great opportunities for everyone to become innovative. Big changes are coming. Are we ready? Sponsored by Baklund R&D.