Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667

When you get the last minute call to ‘fill in’ on the local radio station you have to prepare. As a podcaster it might be fun to try out some content for the radio in the podcast format. Late at night before the show I sat down to record Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667.

Where Do I Find The Radio Show?

If you want to hear the actual show this podcast spawned, you can find it here. It turned out to be significantly different from the rehearsal. Radio and podcasting are two different mediums. Podcasting itself is growing quickly. A good portion of what passes for radio listening might actually be people listening to their favorite radio show podcasts.

Where Partisanship Comes From

These days we’re crushed by an avalanche of advocacy media. Much of the content we see, read and hear is created by advocacy think tanks and is designed to persuade not inform. We’ll talk about it Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667.

Reacting Rather Than Thinking

My new thing is, with so much sharing and posting of advocacy pieces on social media we tend to spend a lot of time reacting rather than thinking. No wonder the country continues to grow more partisan every day. We hear so much we have to react to these days, there’s no time to think about what we need.

Presidential Tweets Distract

We miss major stories because we focus too much on things like presidential tweets. One of the big ones this week was the Federal Reserve’s decision to withdraw stimulus. With Puerto Rico controversy taking center stage next week, what else will we miss? In Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667.

There’s a lot of content on a lot of different topics in Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667. It turned out to be a great way to rehearse for the radio show Saturday afternoon.

Sponsored by Ryan Plumbing and Heating in Saint Paul

Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcasting Life and Business After Four Years-Podcast 622

What’s it like to support yourself as a podcaster? I looked up the other day and asked, “How long have I been doing this?” 2009 was the actual start date. I’ve been in business supporting myself as a podcaster exclusively since 2013. Learned a lot of lessons in that time. It seems like I’ve been in business a lot longer than nearly four years. Hear some of those lessons in Podcasting Life and Business After Four Years-Podcast 622.

Soul killing corporate jobs aren’t for everyone

Some business owners wish for the peace of collecting a paycheck and doing what the boss wants. Not me. Going into business for myself has been a path of self discovery and self realization. You say goodbye to eight hour days and regimented work schedules. No more guaranteed paychecks. Some months are great. Some aren’t so great. You’re ‘On It’ pretty much 24 hours a day. Freedom is one of the rewards. Wouldn’t trade it for anything.

Self Realization

Surprisingly, how I spend my time has become one of the top priorities. I can do anything I want. Is what I am doing with my time going to benefit the business? How does the business grow? What is the core business? How is that going to change? Self Realization is one of the big benefits of being in business alone. No one around to give orders. Good decisions accrue to the business owner. So do the bad decisions. Thus, you spend a lot of time thinking things through.

Content Creators

Centuries of business have been about consolidating physical space. Farmers need more land. Ranchers need more space for more cattle. Retailers always want to open new locations. Content creators have real estate in cyber space. With the right tools we can make that space as big as it needs to be. A new world requires a complete change in thinking. Content creators don’t just have to change the ‘working for the man’ mindset, but how we think about what we do as well.

Podcasting As A Business

Podcasting is still a fledgling ‘industry’. We podcasters are cutting a new trail. As an advertising medium Podcasting works. Smaller podcasts can yield very good results too. Podcasts big and small tell stories and provide basic information on highly specific topics unavailable anywhere else. Podcasters make an authentic human connection with the listener not found in broadcast media.

Walk and Talk

The rules of the Walk and Talk Podcast are no prep, no plan. Just talk. Join me. What came up in this podcast are the life and business lessons I’ve learned since I started podcasting. If you’re considering going into business for yourself, especially as a content creator, do what you love. Passion for the work will get you through a lot of rainy days.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Podcasting Life and Business After Four Years-Podcast 622