Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcast 592-New Era

Bob Davis Podcasts Radio Show 62

While the media ‘predicts’ the future of the new Donald Trump Era, I’ve been under a self imposed news blackout. I prefer to see what happens with the Trump before I comment. It seems to me an unpredictable personality as President is going to make it very difficult for pundits to tell you what kind of presidency it will be. Why not just wait and see? I think there are bigger trends at work.

Big Changes

We’re living through the dawn of a new industrial revolution. It seems to me, as everything around us changes government is changing too slowly. Technology is changing work and trade despite all this talk of returning America to 1950’s greatness. The biggest transportation company in the world owns no cars. The biggest hospitality company in the world owns no hotels. One of the biggest retailers in the world doesn’t own that many retail stores. It’s often difficult to determine the difference between a national export or an import.

Most of the jobs lost in manufacturing in the United States have been due to IT not outsourcing. Then there are the markets. One-size-fits-all mass markets are transitioning to mass specialization markets. Many new manufacturing plants will be automated and located close to markets they serve. It’s sad to me that in the midst of all this technology development we have a government designed for the 1950’s. Maybe this is something that will change.

In Podcast 592-New Era Day One-Bob Davis Podcasts Radio Show 62 I discuss what we need in the future. It seems to me this is more important than what someone said about Trump’s big speech. As a so called conservative takes power, I want to know whether Big Government Republicans will reduce the pernicious power of government. It seems to me we should be asking ourselves what will be required of us. What do we know? How do we know what we know? How did we learn what we know? Why do we fear competition? Why do some of us we fear change?

Sponsored by Hydrus Performance and X Government Cars.