Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.
An Incredible Time
These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.
You Put A Dollar Into One End Of This Machine and You Get Twenty
Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.
ROI Is A Pig In A Poke
You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.
Do You Feel The World Change?
There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.
Delivery By Drone
Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.
Meanwhile Back At The Ranch
I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.
Mundane to Extraordinary
The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.
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