Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad Business Marketing Ideas For 2024

It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Define Marketing

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Advertising

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

Bad Ideas

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

Be Wary

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

YouTube

Take the case of a new idea prominent on YouTube.

Podcasts

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

YouTube Will Find Audience

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

So They Say

All in all a great idea.

Right?

What Makes A Business Successful?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

Don’t You Already Have Enough To Do?

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Advice About YouTube From Total Strangers

Finally the other day someone I didn’t know walked up to me in the grocery store.

Monetized?

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

Joe Kennedy’s 1929 Advice

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Peaking Trends

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

Where Is Your Time Best Spent?

But it’s equally important we spend our time where it helps the business the most.

Do You Want Be In The Media Business Too?

Compared to being in the media business at the same time.

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

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Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

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Artistic Authenticity-Radio Stories-Bob Davis Podcast 787

An old picture and a lunch sparked my thoughts for Artistic Authenticity-Radio Stories-Bob Davis Podcast 787. These days the word ‘authentic‘ is often used to describe people who seem real. How does ‘authenticity’ translate to creative work?

Do You Believe What You Say?

Especially relevant, my friend wondered if I “believed the things” I say “on the radio and in podcasts?“.

It’s Complicated

First of all yes. Second, it’s complicated. How can you be creative and ‘real’? Learn more in Artistic Authenticity-Radio Stories-Bob Davis Podcast 787.

What’s ‘Being Authentic’?

What does ‘being authentic’ mean? Do a little research and you’ll find plenty of articles about ‘being authentic’. Most noteworthy is this list of attributes for authentic and inauthentic people.

Starts With Radio

As a result of all these lists of attributes for actually being authentic I realized my focus is about being authentic or real in my creative efforts.

Above all I am a radio guy. When I started in radio I couldn’t get enough of the ways and means and the lore of the business.

Creative Freedom

Moroever in those days we were working in the ruins of faded AM stations. Therefore unlike radio today we had a lot of creative freedom. Find out more in Artistic Authenticity-Radio Stories-Bob Davis Podcast 787.

Consequently we learned our business by doing. Especially relevant we also learned by imitating. Above all I’d always tried to be real when I was on the radio. When I got better at radio as a craft I returned to the idea of actually being real and natural.

Being Real

After many jobs and now as a podcaster, one thing remained key for me. Being real. Check out Artistic Authenticity-Radio Stories-Bob Davis Podcast 787.

Podcasting Formats and the Cutting Room Floor

Therefore, as a result of experience and commitment, authenticity seems like it is easier. However there is always something left on the cutting room floor. Certainly even in podcasting.

Authentic Isn’t As Easy As It Looks

In conclusion Artistic Authenticity-Radio Stories-Bob Davis Podcast 787 is a bit of a tutorial for podcasters, radio people and performers. Being real isn’t as easy as it looks.

Years Of Work

Consequently when we see a performance by a master we should remember it probably took years to create that authenticity within the medium.

Sponsored by Water Butler Water Purification Systems and Reliafund Payment Processors

Artistic Authenticity-Radio Stories-Bob Davis Podcast 787

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