Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

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Return On Investment Chaotic World-Podcast 646

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Getting Your News Groove Back-Podcast 621

Social Media Rules

More of us get our news from social media these days. Problem is most of the ‘news’ on social media doesn’t adhere to standards. Might feel better informed, but it’s hard to tell the difference between writing to a standard and propaganda. In Getting Your News Groove Back-Podcast 621.

Internet Never Lies

People are in the habit of posting, sharing, liking and commenting on stories that support their point of view. People apparently believe anything published on the Internet that looks credible and comes from a site they visit often. We are floating on a sea of bad information.

Garbage In Garbage Out

News stories not written to standard assert things that turn out to be false. What’s worse, this kind of information poisons the discourse. Thoughts, insights and ideas based on bad information form into concrete assumptions and conclusions. Those conclusions drive people’s ideas about the world.

Propaganda and Manipulation

In Getting Your News Groove Back-Podcast 621 I’ll provide some examples of story-lines that have not been proven. Most of the time these stories reinforce the right versus left thinking that ruins friendships and family ties. It’s what makes social media so angry and vitriolic.

There are standards. When you know the standards you can determine whether a writer lives up to those standards. Without standards we’re susceptible to a steady stream of propaganda and manipulation. It’s up to us to learn the standards and choose what we post, share, like and comment on accordingly.

Context and Perspective

A steady diet of Social Media, 24 Hour Cable News and Talk Radio is like junk food for the mind. This ruins a person’s ability to discern whether assertions are true or just opinion. When all we do is read stuff online, watch You Tube videos and listen to cable news and talk radio we lose the context of major stories. We don’t get the details to be able to master the issues. Getting Your News Groove Back-Podcast 621 explains how to do that.

Getting Your News Groove Back-Podcast 621

Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620

Foreign Policy Based On Cable News and Twitter

Wars. Rumors of wars. In Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620 Trump breaks another promise. Remember 2013? That’s when Trump said Obama should forget about Syria. Save his powder for something more important. In the debates, then candidate Trump said the same thing. Leave Syria alone. We’ll get nothing out of attacking Assad.

Trump Fine With Assad Until…

At the end of March Senators McCain and Graham were pleading to attack Assad. However as late as last week Nikki Haley was telling her UN Counterparts and the world Assad could stay. Then came the chemical attack on Syrian civilians. Children. Pictures on cable news. President Trump saw the pictures and got mad.

Cable News Made President Mad

As Trump and his team met with the Chinese at his resort in Florida, he ordered a counterstrike. 59 missiles. 70 million dollars. The runway where the planes took off is still intact. Syrian military aviation continues to fly sorties from that runway. On a dime this president has changed US foreign policy. Changed one of the cornerstones of his campaign. Another major promise broken.

North Korea Too

Over the weekend the USS Carl Vinson Strike Force was detailed to the Western Pacific. Off the Korean Peninsula. Suddenly Donald Trump has become George W. Bush. If you voted for Trump is this what you voted for? We’re a long way from building the wall and getting China to send all those jobs back now, Toto.

Alt Right Deeply Misinformed

Then there are the rumors. The bad reporting. The discourse on social media. One hundred fifty thousand US troops to Syria? Says so right here. China deploying another one hundred fifty thousand of their troops to the Yalu river, China’s border with North Korea. Russia and Iran say they’ll respond if there are any more US attacks. Word is the Russian Navy is very busy in Europe. More activity than the cold war.

How About Those Twins?

Voters who didn’t want to talk about foreign policy because it was too complicated might want to bone up. TV producers and Radio Program directors and talk show hosts may want to drop the banter about sports and the weather. Republicans should take a look at the bargain they made with this president and ask themselves just what they bought and must now defend.

Trust Me. It’s Gonna Be Great

Welcome to Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620. Tax Reform, a trillion dollar stimulus program and another run at repealing ObamaCare loom. The US is twenty trillion dollars in debt. On top of that, perhaps a war in Syria he campaigned against and a crisis in North Korea. Don’t worry though. The president will tweet about it. Foreign Affairs crisis? Bah. More tweets. In Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620.

(Editor’s Note: Late Tuesday the President told the New York Post, “We are not going into Syria”, and blamed the confusion on his ‘aides’. Which would be his ambassador to the UN among other fairly senior administration personnel. Oddly enough regime change remains a new goal. He also said, “We’re sending an armada” to North Korea. Rhetorical Presidency indeed.)

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Podcast: Play in new window | Download (Duration: 39:12 — 89.7MB) | Embed