Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcast 257

Weekend Update. Extreme weather in Buffalo, New York drops at least 6 feet of snow; more in one day than they get all year, and that’s extreme, even for a place like Buffalo. This weekend the Bills have to play in Detroit due to the snow. Speaking of Football Stadiums. Minnesota has one of the worst professional sports stadium deals in the country. That is, Minnesota taxpayers will pay a larger share of the new Vikings Stadium than taxpayers in other states pay for theirs. Imagine Vikings fans surprise when they learned from The Minneapolis Tribune, the Vikings will pay a larger share for ‘their’ stadium. How much? A little more than half a million dollars. Yeah. Kudos to the Star-Tribune for providing the people of Minneapolis-Saint Paul and the state of Minnesota with a free ad for the Minnesota Vikings. We’d like to see them pay a lot more, like about 600 MILLION more, but that will never happen thanks to so called fiscally responsible republicans in the state legislature who did the stadium deal back in the day. Minnesota Senator Al Franken is all up in Uber’s grill because of comments made by an executive of the company ‘threatening’ a ‘journalist’ — and revealing the company keeps electronic records of all their clients’ travels. The Senator wrote an angry letter to the company demanding to know whether it is keeping data, confidential. Isn’t it nice, with all the other issues; immigration, Keystone, and War, the Senator found time to stand up for a journalist. By the way, that little ‘I Agree’ button is something he might want to take a look at. And speaking of parasitic capitalists: When Tesla’s Elon Musk isn’t profiting from energy subsidies or selling carbon credits to his direct competitors, he’s braying about artificial intelligence and how it will destroy humanity. Always good for positive media coverage from reporters who don’t know what AI is anyway. But the Japanese are forging ahead with FEMBOTS! Soon they will be receptionists, TV presenters, even companions! And Japan doesn’t care if they take over, since everyone is too old to work there. Then there is Bill Cosby. While the media acts as judge, and jury it is important to remember Cosby has never been charged, or convicted of anything. Is it ok that the media gets to decide whether someone is a rapist, murderer or thief? What about spy? Just sayin’. Finally some thoughts about work. More people these days are leaving corporate america to start their own small businesses. Never before have the tools been better for amplifying the individual.  With as much as 13 percent of the work force is checking out of the cubicle, into their own businesses who can blame them? Working for most of today’s corporations is nothing but drudgery and people are getting sick of it. What will the future company look like, and how will people work for them? Sponsored by Depotstar

 

Podcast 98

Getting you ready for the weekend with the top stories of this week, and next week. From the economy, inequality, Americans losing billions at the casinos, to Ed Snowden, and Senator Warren’s plans to have the post office provide banking services. Can you imagine the lines? No wonder they’re buying up ammunition! Plus the failing Magnetosphere and my weather predictions. Sponsored by Tax Tiger and the Incrediwearstore.