FM-Tech-AI-Cryto-Gas-Governors-Week’s Best Stories-Podcast 723

Every once and a while it’s good to roll through the news and pick a few stories to talk about. Used to do this a lot back in the radio days. These days not so much. We’ll talk about it in FM-Tech-AI-Cryto-Gas-Governors-Week’s Best Stories-Podcast 723.

The Brits May Say Goodbye To FM

Radio is a good place to start. Seems the Brits are getting rid of the FM Radio Band. Listening to digital services in the UK is now over fifty percent. Meanwhile in the US, the radio industry insists on telling the world radio listening has never been higher.  I don’t believe it.

Young Adults Abandon Radio

Especially relevant is an informal survey I did recently of younger adults. I asked them if they listened to the radio. Virtually none of them have. In years.

Princess Leia On Your Smart Phone

Radio talk makes me want to talk about tech. Remember the Princess Leia hologram in the first Star Wars? The first holographic smart phone is due to hit the market this year. The Red Hydrogen One will allow you to shoot 3D video and projects a holographic display which doesn’t require special glasses to see. Another idea from Star Wars that has become real. Details in FM-Tech-AI-Cryto-Gas-Governors-Week’s Best Stories-Podcast 723.

Big Tech Makes Us Mad

When they’re not complaining about gas prices, people love to complain about social media and big tech companies. With so many of the top market cap companies in the tech world, like Amazon and FaceBook for example, people are getting worried they might be too big. Regulation is the answer, right?

Not So Fast

Big Tech Disruptors

What disrupts social media and tech companies? Artificial Intelligence and Crypto Currencies to name two. Blockchain, Smart Contacts and Community to name three more. Moreover when you combine these new ideas with robotics and a faster and more robust internet, the next big thing might not be Amazon, FaceBook, Google or Apple.

Maybe It Will Disrupt Big Government Too

If so called ‘Big Tech’ can be disrupted by this ‘crust’ of new tech ideas that give the consumer control of their identity and money, what’s the possibility for the disruption and eventual dissolution of our sclerotic government? Think about it with me in FM-Tech-AI-Cryto-Gas-Governors-Week’s Best Stories-Podcast 723.

Minnesota Where Corruption-I Mean Business As Usual-is Legal

In conclusion it’s business as usual in the land of ten thousand lakes. The 2018 Governor’s race is heating up. Retiring 1st district congressman Tim Walz just got the nod from Education Minnesota. This is a big endorsement for Democratic candidates. On the Republican side the more things change…

Attack Of The Re-Treads

Gubernatorial re-tread and wealthy banking lobbyist Tim Pawlenty has decided to forgo the Minnesota GOP’s State Convention at Duluth in the beginning of June. He says he got into the race too late. Truth is, the twenty or so rich guys in Minnetonka don’t like the grassroots political community. Find out why in FM-Tech-AI-Cryto-Gas-Governors-Week’s Best Stories-Podcast 723.

Sponsored by Water Butler Water Purification and Reliafund Payment Processors

FM-Tech-AI-Cryto-Gas-Governors-Week’s Best Stories-Podcast 723

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 542-Music

Podcast 542-Music. I’ve been threatening to do a podcast about music, so here it is. Finally. It turned out better than I thought it would, although I learned right away that I have entirely too many tunes on my computer for one podcast to do it justice. Music has the power to transport us from one place to another. I don’t think I am unique in suggesting that sometimes the best thing to do is to crank your ‘stereo’ (meaning computer, iPod, iPhone or whatever) to top volume and sit on the deck, just listening. This is an activity I don’t engage in often though. In producing this podcast, I had such a good time, I’ll have to spend more time listening to music in general. Of course, when the headlines and the political news, and the day to day crap – and that is what it is – gets to me, I can do more music podcasts. Don’t want to overdo it, but then again, it’s not done ’til it’s overdone, right? For the purposes of Podcast 542-Music, we’re gonna take a little journey from Soundtracks and Blues music, mid sixties pop to soul music and memories of sitting on the steps on summer nights listening to the radio, to the FM Rock or “Classic Rock” era, through the 80’s to some Trance and Dance music from today. Yeah. I forgot the 90’s even though a lot of tunes on my computer are from the 90’s. I could have done a podcast about each one of those eras, and had tunes left over. Finally, the only disclaimer here is that my experience of music is almost wholly inside the radio, that is working in radio, from the time I was about 12 all the way through to now. I think about music in terms of my podcasts, so I am a little weird. Also, these are not full versions of the songs, so you won’t be ripping music I paid for. Plus, I talk over a lot of it. But, it still flows pretty good. Sponsored by Hydrus Performance and X Government Cars.

Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

Podcast 338

Change. Interrupting The Rockford Files to do podcast 338. The sameness of news coverage lately provokes discussion on change. How it occurs, when it occurs and how do we notice when things are changing? Think back to different times, and how you noticed things were changing. What caught your attention? A TV Show, Fashion, a song, or something in the news? What resonates with you to indicate things are changing. Usually major change requires some kind of catalyst. The stock market crash of 1929 ushered in the Great Depression, the assassination of President Kennedy was the beginning of the tumultuous 1960’s and early 70’s, and of course in our time frame, September 11th brought huge changes in our society and the world. Is there a point where you look up and say, “Things are different now”? Are we on the cusp of major changes in the world and in the United States? What are the cues, the waypoints, the clues of a major change in era? When we watch our favorite old TV shows we can see how things have changed. Its nostalgic but also instructive to watch shows with good writing. like ‘The Rockford Files’, or ‘Friends’, or ‘Miami Vice’; shows that aired for many seasons, starting in one era, and ending in another. Certainly this podcast does not suggest that we can tell what’s going on by watching old TV shows on Netflix. What it suggests is things are changing again, and this time maybe significantly. What things that are present now will be the building blocks of the future, and what things will be swept away. As Moore’s law continues its exponential impact on technology and society, suddenly there is more coverage of robotics and artificial intelligence, suddenly IT systems that were up to date seem old and ‘kludgy’, and we’re seeing signs of the future everywhere; Uber outnumbers yellow cab in New York, autonomous check out machines, new business models, an iPhone that was brand new a second ago seems suddenly obsolete. Media is changing too; MSNBC is dying, broadcast television viewing is plummeting, Netflix is getting competitors including the networks, HBO and Apple, and the new cars don’t even come with AM radio anymore. As things change one thing is for sure. People attuned to politics should hold on loosely, because it may be true that in the near future  many things we consider constants will change. Sponsored by Ryan Plumbing and Heating of Saint Paul. 

Podcast 226

ASMR. Say what? How has communicating on the radio changed over the years, from the glory days of AM Rock Radio, to Progressive FM Radio, to today’s Talk Radio Ghetto on AM. Are internet delivered on-demand-audio broadcasts changing how we communicate? Autonomous sensory meridian response is a fancy name for getting tingles when you hear certain people speak. ASMR is pretty big on You Tube, with ASMR ‘artists’ garnering millions of views and shares, and likes, for their ASMR videos. Some of them talk about issues, some of them role play, some of them tell stories. One thing is for sure. They don’t yell and pound, and they don’t take calls. With public radio stations in many major markets now garnering a higher share than commercial news and talk radio, it may be that a softer vocal approach, while delivering information on heavy issues, delivered on-demand, over the Internet is ‘The New Talk’. (Editor’s note: I certainly think so!). This podcast includes a sample of favorite ASMR artists, plus some audio nostalgia, with air checks of the Late Great Larry Lujack at WLS in the early 70’s, and George Michael at WFIL around the same time period. Plus, a bonus sample of early – and rare – ‘Progressive’ FM Radio Giant, KSAN-FM in San Francisco, in 1969. Some people laugh at ASMR artists, but they’re using the new tools, in a completely different way, to have fun with sound, and media, and technology, and they’re clearly speaking to a new generation of ‘audio’ listeners. Are offerings like ASMR changing the way we communicate with media? How might that eventually change what we see and hear from politicians, cable news channels, podcasts, broadcast and internet radio, and each other? Time for a fun podcast about something new. Sponsored by X Government Cars, and by Depot Star