Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Storm Chaser Valhalla-National Weather Service Norman-Podcast 636

Blue skies and sunshine on this Storm Chasing Trip. With no storms, it’s a good time to visit the National Weather Service Storm Prediction Center at Norman, Oklahoma. The National Weather Service Storm Prediction Center is where where all severe weather predictions and updates originate. We’ll go in inside, In Storm Chaser Valhalla-National Weather Service Norman-Podcast 636.

Storm Chaser Valhalla

Storm Chasers use information that originates at Norman. Why? Doppler Radar was developed here. Scientists in Kansas City spent springs here back in the day, to research storms. There was a naval air station here. So, there was plenty of room to locate a brand new radar system.

NEXRAD

Doppler Radar has been a game changer since its inception in the 1990’s. NEXRAD changed and continues to change how the world learns about severe weather. In Storm Chaser Valhalla-National Weather Service Norman-Podcast 636.

Secure Facility

The radar control center is in a secure building shared by several government agencies. One of those agencies is the department of defense. Needless to say, I could not get into this facility. Persistence pays off and after a few calls, NOAA Public Affairs Specialist Keli Pirtle invited me to come over to the National Weather Service’s Storm Prediction Center. Storm Chaser Valhalla-National Weather Service Norman-Podcast 636.

Weather Geek Out

It’s all about weather geeks. Thanks to Keli Pirtle for inviting me in on short notice and for the history lesson. How did the radar system get built at Norman? Finally, Warning Coordination Meteorologist Patrick Marsh gives us complete rundown of how the National Weather Service Storm Prediction Center works. Plus some stories about what it is like in this center when major weather is breaking.

Storm Chasers

The idea behind tax payer funded NEXRAD is data products should be available to everyone, and this is one of the reasons we get radar and other NWS products on our smartphones. However, severe weather can be unpredictable. A town, person or chaser can be right under a tornado and not be able to to see it until it’s too late. While the National Weather Service does not have an official position on Storm Chasing Even the National Weather Service is not immune as you will hear. Be Safe.

Sponsored by Brush Studio in The West End, Saint Louis Park, Minnesota

Storm Chaser Valhalla-National Weather Service Norman-Podcast 636

 

Planning First Summer Road Trip-Storm Chasing-Podcast 632

Americans are allowing themselves to disregard most of the news they don’t agree with. Everything is ‘fake news’, unless it tells me what I want to hear. For those addicted, disengaging is nearly impossible. It’s important to realize in a concrete way, there is another world out there. There are many escapes. One of the best is travel. Time to prepare to head out in Planning First Summer Road Trip-Storm Chasing-Podcast 632.

Getting Ready

Planning the trip. The moment before the trip begins is almost as fun as the trip itself. Makes me recall getting ready for camping trips as a boy. Everything laid out on the floor for packing in the back pack. Calling friends and figuring out what everyone was bringing. What we would be cooking over the open fire.

Storm Chasing

This Memorial Day weekend I am Storm Chasing! Many things on this week’s check list. Getting Mobile Podcast Command checked out. Renewing my drivers license. Getting a haircut so I can do my You Tube videos. Loading in the sound board, microphones, the office stuff, and the food. Double and triple checking.

Into The Belly Of The Beast

Some of the underrated but fertile Tornado Chasing areas include Southeastern Iowa, Northeastern Kansas, Eastern Arkansas and Western Texas. Then the standard destinations for Storm Chasers. Oklahoma, Missouri, Nebraska and Iowa. We will chase the storm chasers and get an idea of what this tribe is all about these days. In Planning First Summer Road Trip-Storm Chasing-Podcast 632.

Nature’s Summer Show

Storms are obviously bigger than all of us. Uncontrollable. Following these storms takes you through rural America. Two lane roads. Farm roads. Small towns across the Midwest and Mid South. Places made famous during the Bonnie and Clyde era. Places generally forgotten but magnificent in their own way.

It’s All About Anticipation

Join me planning the first three legs of this summer trip, with a hint of what is to come after. This isn’t a vacation. This is how the Bob Davis Podcasts works on the road. No talking heads. No one telling me what to think. Nothing but the open road, a clean windshield and fuel tanks full. (Editor’s Note: A few hours after posting this podcast I realized I referred to the movie ‘Twister‘ as ‘Tornado‘. What was I thinking? Maybe ‘Sharknado‘? LOL)

Sponsored by Brush Studio in the West End, Saint Louis Park

Planning First Summer Road Trip-Storm Chasing-Podcast 632

Road Trip Summer Travel Adventure In US-Podcast 624

Summer is coming. Peak Road Trip season in the United States. In Road Trip Summer Travel Adventure In US-Podcast 624 we consider some road trip ideas, past and future.

Do You Travel Well?

Travel requires a bit of zen. A ‘let it come’ attitude. Excitable, exacting and difficult people don’t always travel well. There will be delays, bad food, wrong turns and unmet objectives. Those moments are usually when the magic happens. If you can let it happen. You want an objective, but you don’t want to over plan.

Weekend Road Trip or Mega Road Trip?

My preference is for the mega trip. Across the northern United States, down the Pacific Coast Highway to Los Angeles. Down through the mid south all the way around Florida, along the gulf coast, back up through Texas, Oklahoma, Missouri, and Iowa to Minnesota. On those long trips you feel like you’re sailing. You forget what ‘home’ is, and let go.

So Much To See

Truth is, there are so many places to see within a day’s reach. All too often those of us who prefer the mega road trip forget the gems just around the corner. State Parks, small towns, little bits of forgotten history.

In The Blood

Most people I know who love long road trips have it in their blood. They remember warming up the wagon in the cold light of dawn in Illinois, or Massachusetts for the big escape to warmer Floria around Christmas time. Rock City, brand new freeways, Stuckey‘s, Travel-all and Howard Johnson’s.

What Is It About Road Trips?

You don’t need much money. Camping or staying in cheap motels. Alone or with friends or family. You see. Pass through. Learn. Butte, Montana. Duluth, Minnesota. Lincoln City, Oregon. Bizbee, Arizona. Mountains. Beaches. Deserted highways in the middle of the night. Everyone who travels comes back with great stories and memories. There’s no right or wrong. No arguing about whether Rapid City is better than Great Falls.

Enjoy

In Road Trip Summer Travel Adventure In US-Podcast 624, just some thought starters for your next trip. Whether you’re pulling a vintage trailer, driving a brand new SUV, rolling in style in some kind of massive motor home or sporting the ten year old Subaru, there’s nothing like the call of the open road.

Sponsored by X Government Cars

Road Trip Summer Travel Adventure In US-Podcast 624

Podcast 585-Goodbye 2016

Bob Davis Podcasts Radio Show Number 59.

In Podcast 585-Goodbye 2016 Guest Andrew Davis and I have a father and son discussion of some of the big takeaways from 2016 and a look ahead to 2017. This isn’t one of those big stories of the year countdowns that populate the media at the end of every year. Just some thoughts about the year from both of us. What we have seen and what we thought was significant.

Of course in the United States, the big story of the year was Election 2016. Father and son talk about the winners and losers this year and how to stay informed going into 2017. The biggest loser of 2016 was traditional broadcast and cable television news and what is generally referred to as the mainstream media. This year though, you could add broadcast talk radio to the list. The biggest offense for these outlets was the penchant for predicting the future, picking a winner and endorsing a candidate.

From the media perspective the biggest winner was social media and You Tube. According to a recent study by Pew, more people got their news from social media and You Tube than ever before. This is a tectonic shift away from broadcast radio news and news delivered over traditional sources like broadcast television and cable television. This shift has provoked efforts to control what news and links people see and hear on social media sources.

In Podcast 585-Goodbye 2016, the biggest surprise in 2016, for traditional media and politics in 2016 was Trump’s Electoral Victory. For political elites inside the beltway and those who believed what old line traditional media told them, the emergence of Donald J. Trump in the primaries, his nomination as the Republican presidential candidate and his electoral victory was a shock. The biggest factor in politics in 2016 were the misconceptions fostered by terrible reporting and analysis.

Late in the election season the Clinton campaign and the White House introduced the idea that the Russians somehow ‘hacked’ the US election. While a convenient explanation for bereft democrats, even at this late date proof of a Russian Interference is lacking. Moreover, proof the alleged Russian intervention resulted in actually effecting the outcome of the election is even more elusive. Father and son disagree on this topic. This disagreement that carried over from the radio show to intense discussions with friends well into the evening.

With change back on the front burner in 2017 our discussion turns to how to get good information. There will be a need to evaluate the performance of the Trump administration and arguments against its initiatives. With so called fake news, opinion journalism rather than good investigative journalism, having good sources is more important that ever.

Once you have goos sources, you also need context. Good sources include source materials such as reports, think tank studies, documents, and live video. Context comes from reading history, source documents, non fiction books on various topics and your interests. Both of us caution against pop culture books which are nothing more than the same type of rehashing and alarmist coverage you see in social media, cable news and talk radio. They are designed to persuade, rather than inform. Certainly one can say think tanks have biases, which are usually fairly obvious, but reliance on source material from different parts of the spectrum and academic interests gives you the background and context to understand the biases without being manipulated.

Finally, the big issues in 2017 to watch will be the Trump Team’s transition, foreign policy issues including the South China Sea, ISIS, Europe, Russia and China, foreign trade, the Israeli-Palestinian conflict, Israel’s role in US foreign policy, United States Economic policy. Politically what the 115th congress does and how it does what it does will be significant stories in 2017. Supporters of the new President will be hard pressed almost from day one to defend his actions, and the opposition is treading through brand new territory. Both sides will need objective facts.

Finally, we have a little fun with the millennial obsession with smart phones and the hand wringing over ‘so many’ celebrity deaths in 2016 and thank the sponsored, supporters and listeners to the Bob Davis Podcasts throughout 2016. Happy New Year. See you in 2017.

 

Podcast 564-Trying Not To Talk Politics

Podcast 564-Trying Not To Talk Politics. Live from the Desert in Scottsdale, Arizona in Podcast 564-Trying Not To Talk Politics. After two intense political podcasts, time for an easy talker to start your week out. The real challenge of what I call an ‘easy talker’ is not to talk about the easy stuff, which or me is usually political. This time though, I got into some great content about travel. I feel a motivation to travel and have an increasing desire to cut the tether completely and roll. For good. What would I need to make that happen? About midway through the trip across the Great Northwest, now into the Great Southwest, a sense of well being and relaxation has set in. It’s great to visit friends and family all over the country living their lives, caught up with various pursuit. No matter what you see in the media about the tone of the country life goes on. There’s something reassuring about that reality. Coming through Eastern Los Angeles, into the California desert was a great contrast to a week of rain and wind on the coast. Joshua Tree National Forest is highly recommended. The desert itself is hypnotizing and I have the feeling the most dramatic part of the trip is ahead as we head east on two lane roads through Arizona to New Mexico and then Texas. From the plains of North Dakota to the mountains of Montana, Utah and Washington State, on over to the pacific coastal highways, down through the redwoods to LA, and now headed east in the desert I want to live in so many places! I have always loved road trips and you would think I would get them out of my system, but after a few days in Arizona, I feel like I am starting out the trip all over again. The longer the trip, the better as far as I am concerned. Sponsored by Brush Studio in the West End, Saint Louis Park, Minnesota.

Podcast 562-Father Son Debate Recap

Podcast 562-Father Son Debate Recap. Live from Los Angeles, California. Time for a father and son recap of the last debate between the presidential candidates in the 2016 election cycle. Mercifully, at least this part of the process is completed. Now its the beginning of the final stretch of campaigning for Donald J. Trump and Hillary Rodham Clinton for the White House. In Podcast 562-Father Son Debate Recap, you’ll hear the differences between how the younger generations see this election versus their parents. My view is, while Trump was more disciplined in this last debate in Las Vegas, he still doesn’t tell anyone exactly how he will do these wonderful things he wants to do. More frightening is the fact that Hillary Clinton knows exactly how to do what she wants to do. Both candidates offer state solutions to all that ails the nation. One wants to offer ‘free’ college and health care, the other will grow the moribund US economy by getting our allies to pay the US for their defense. The problems are much more complicated than that. Moreover, solutions that aren’t state oriented are more challenging to foster. We’re living in an age when more people in the US are getting used to ‘free’ stuff from the government. Building walls, getting allies to ‘pay’, ‘free’ college and ‘fixing’ ObamaCare are only going to add to the deficit and deepen our fiscal and social problems. This is why I say the current two-party system, stepped in old thinking, has produce two of the most ill suited candidates in modern history, perhaps in all US History. My son, Andrew Davis, has some slightly different views and he presents them quite well. All in all it was probably as substantive a debate as we’re going to get from Trump and Clinton. Our analysis touches on the debate, the style of the candidates, some of the current state by state polling, foreign policy, aid to allies and foreign trade. Sponsored by X Government Cars.

Podcast 561-Pacific Coast Highway

Podcast 561-Pacific Coast Highway. People have been asking for some ‘travel log’ podcasts from the Great Northwest Road Trip 2016 series, so in Podcast 561-Pacific Coast Highway, some travel log audio from Oregon’s coast during a storm, again the angry surf along the Pacific Coast Highway in California north of San Francisco. Most travel sites write about the Pacific Coast Highway south of San Francisco. On this trip I have driven Route 1, all the way from just south of Seattle, through San Francisco to Los Angeles right along the coast. What a long strange trip it’s been. Winding roads, crazy storms, spell binding coastal maritime towns and villages and breathtaking vistas coming down out of mountains. There aren’t enough superlatives to describe the experience of twisting and turning two lane roads in 16 year old Mobile Podcast Command laboring up and down, sometimes in brilliant sun and sometimes in the midst of fog, or heavy wind and rain, all under a full moon during these few days in the middle of October 2016. The biggest challenge has been getting out from under a series of storms that have pounded the west coast, from Seattle to San Francisco. In podcast 561 you’ll hear the wind and rain in Oregon, the surf in Northern California, and a little surprise at the end of the podcast for you midwesterners. I have often said long trips take on a personality of their own and you end up having to just go with the flow. Travelers who try to stick to a schedule, try to see too many things or get frustrated with the ‘trip’ are not good travelers. After thousands of miles through the mountains, plains and coastlines of the United States, I’ve learned to settle in for these long trips and just enjoy whatever goes down. This trip, the heavy rain and fog has been following me all down the coast, which has made it even more of an adventure. From pulling into state parks and RV-Parks in the middle of the night and hooking up to electric, to driving 8 to 15 hours at a time on the PCH, it’s been really fun and educational. If you’re looking for those romantic seaside towns tucked away along rocky coastlines, this is the place. There’s the reason they say ‘The West Is The Best’. Sponsored by Hydrus Performance.

Podcast 559-Why I Travel

Podcast 559-Why I Travel. Travel is good for so many things. Join me for a ride on the Washington State Ferry on the way to Port Townsend, Washington, on a clear, bright, sunny day in the Pacific Northwest. You’re inside the ride from boarding Mobile Podcast Command Unit 8, a conversation with one of the ferry workers, and a quick walk up to the main deck for a cup of coffee and a walk around the outer decks as the ferry leaves the dock. This is a big deal for a midwesterner. In Minnesota we do not have the working ports, the huge ferries and the breathtaking scenery of the Pacific Northwest. Minnesotans will of course say, “Oh but it’s pretty good here in Minnesota” and it is, but the Pacific Northwest is pretty much peerless on this front. Pines, islands, temperate climate, mountains, and the Pacific, beaches. Still every place has something it can call its own that is pretty incredible. I’ve talked to a lot of people on this trip and they ask about Mobile Podcast Command, or they ask about snow in Minnesota. So there’s that. Podcast 559-Why I Travel takes a look at why travel is so therapeutic for the soul. It softens hard opinions. It opens your mind. It allows you to appreciate the small things people do for each other, and it allows you to appreciate the jewels every state has. Believe it or  not, every state of our country is a little different from the other. Regions are even more different, and since this trip is a Great Northwest and Great Western trip, you’re going to be hearing a lot about some of the issues regarding development and the environment. These two issues are paramount in the west, and the northwest. Some of this was covered in Podcast 558-Pipeline Protest, and I am sure there is more to come along these lines. After the Ferry Ride, another Ferry Ride and a quick hit in Seattle, then south to the Oregon Beaches, as a big Pacific Fall Storm bears down on the region. One thing is for sure and it is driven home when I head out aboard Mobile Podcast Command. The country is not falling apart. Some people might be hurting and we could use more economic growth, but for the most part the highways are smooth (remember I am driving on two lane state roads most of the way, and they are fine, even in North Dakota where the oil trucks are beating them to death.) and small towns look prosperous. Sponsored by X Government Cars.

Podcast 558-Pipeline Protest

Podcast 558-Pipeline Protest. Back road tripping across the Northwestern United States. First stop is The Dakota Access Pipeline protest at Standing Rock. A few miles north of Cannonball, North Dakota, about thirty miles south of Bismarck, North Dakota. DAPL – as it is known – is an explosive issue for the Standing Rock Tribe of Native Americans in this region, but pipelines have huge implications for the rest of the United States. As some celebrate the newfound energy independence US Oil Exploration brings, it also brings problems. The biggest is the issue of how to transport the oil out of the state of North Dakota which cannot refine the crude pulled out of the Bakken Reserve. For now, oil is transported on trucks and trains, which may be more unsafe when it comes to accidents and spills than pipelines. At issue is whether the pipeline will rupture, sooner or later, and contaminate ground water. The people at the Standing Rock Protest say yes. The oil companies say no. It’s very hard to get a clear idea of who’s right and wrong. Myron Dewey joins Podcast 558-Pipeline Protest from the protest, which he does not call a protest (as you’ll hear), and for balance an oil company employee and lifetime North Dakotan Eric Nelson joins the podcast not as a spokesperson for the company he works for, but as a concerned citizen. Also check out Standing Rock Fact Checker, and this from Inforum, on Doug Burgham, one of the Republican Gubernatorial candidates in North Dakota. The Standing Rock pipeline protest (sorry Myron but that’s what everyone’s calling it) has certainly focused worldwide attention on the issue. I’m going to take you inside the protest, which is in itself educational. Whenever I cover public events, I am rolling the minute I get there. This time I caught some interesting and educational audio. (Editor’s Note: You might have to strain a little to hear some of what went down, so use headphones. I will be worth it.) Like many local issues, it is filled with emotion and an ocean of ‘facts’ designed to persuade the listener to come to the ‘right’ conclusion. What do you think? Sponsored by Brush Studio in the West End, Saint Louis Park.