How Owning Small Business Changes Views About Money-Podcast 682

Life is a journey and a process. These days there’s so much noise we forget how our experiences change our attitudes. Time for an easy talker about the challenges, changes and benefits of being an entrepreneur in How Owning Small Business Changes Views About Money-Podcast 682.

Spitting Into The Wind

One of the major news stories in the present time frame is the question of the so called tax reform bill. A podcaster wonders whether to do another podcast celebrating or condemning this legislation and concludes a discussion along these lines won’t advance the story. Especially relevant are the experiences of being in business and how it has changed how I think about money, labor and providing a service.

Owning A Business Changes A Life

In How Owning Small Business Changes Views About Money-Podcast 682 one of the key turning points in the life of a small business person is the transition from an employee mindset and the mindset of an entrepreneur. Moreover there’s also a change in how the business person thinks about service to clients and in the case of communications, the audience.

Freedom Isn’t Free

Most Americans these days grew up in middle class families. We were taught to work hard, tell the truth and to follow the rules. For the most part these are bedrock lessons we all need to learn. However one of the first lessons one learns in business is the heady freedom of being your own master. This turns out to be a great challenge. We’ll talk about it in How Owning Small Business Changes Views About Money-Podcast 682.

Take The Risk

Considering making the leap from employee to business owner? How Owning Small Business Changes Views About Money-Podcast 682 might give you some thought starters and things to consider. I am not one to read primers on business or ‘how to’s’. In some ways I wish I was, but then the journey of learning to sail on rough seas wouldn’t be part of the experience. For me, that’s what it’s all about.

Sponsored by Reliafund

How Owning Small Business Changes Views About Money-Podcast 682

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 595-Money

Money and Controlling the Media Battle Space

Money. Money. Money! Everything the new President says and does is controversial. The latest eruption concerns Trump’s executive order regarding immigrants from several war-torn countries in the middle east region. A handful of court rulings challenging the order are centered on whether due process can be denied people allowed into the United States legally. The court rulings do not suggest the President cannot use executive orders to control departments in the executive branch but whether if the executive orders deny legal rights without due process.

This is just another in a series of actions and comments by President Trump and his administration that have received wide comment and coverage in the media. While protesters protest and media outlets gas-bag about the latest affront to society, Trump and his people throw another rock into the lake creating new ripples that have to be protested against and reacted to by the already too reactive media. This is a tactic or strategy known as an OODA Loop. Trump is forcing the media and his opponents to react to him. When they react his team observes their reaction, decides on a new initiative and then acts, restarting the loop. In this way the administration controls the media battle space.

About the Money

In Podcast 595-Money: When it comes to Money, once the initial spate of executive orders and stunts at press conferences passes, Congress and the President will get down to work on legislative initiatives to address the moribund economy of the United States. Podcast 595-Money wonders whether what has been talked about by this president on the campaign trail and in the media will indeed, make America Great Again.

No Growth

The United States has grown less than 3 percent a year roughly for the last eight years. Those old enough to remember the early 80’s know that the experience of robust economic growth in that era was real. People didn’t worry so much about getting jobs. As inflation came under control and interest rates came down and as unemployment started to come down, optimism took hold. We have not had that kind of feeling in the United States for a long time.

The question is whether the things Trump wants to do will actually produce economic growth. Middle Class taxes are already historically low. Cutting corporate taxes may result in higher profits which is good for Wall Street but may not translate to jobs. Some parts of clearing out the thicket of Federal Regulations can be done by executive order but most of it will require congressional action. Will a Trillion Dollar Stimulus package to build roads and bridges spur economic growth?

A Republican Stimulus?

President Obama’s Trillion Dollar stimulus was supposed to stimulate economic growth and didn’t. Part of the problem with big federal stimulus efforts is the money has to be block granted to states and the spending becomes political. Another issue is the fact that most people in the United States are employed in services rather than construction trade. Aside from the fact that government spending doesn’t ‘create’ jobs, putting people to work in a small swath of the population usually doesn’t result in a high multiple. This is why the Obama Stimulus produced dubious results.

Another problem is Trump’s Trade Protectionist sentiments. While the trade unions love the idea generally the United States has been a free trade nation. Trade agreements are negotiated because most of our trading partners are trade protectionists. The agreements generally break down borders to our trade. The fact certain kinds of manufacturing is cheaper in Latin America and Asia has actually benefited Americans in the form of cheaper goods. Putting up barriers to manufacturing overseas also means goods in the US will become more expensive.

Most of the jobs lost in the last decade or so have been lost due to information technology, robotics and automation. New manufacturing plants are much more automated these days which means they will not produce the manufacturing jobs expected. When one considers completely automated warehouses like Amazon’s and robotic manufacturing like Elon Musk’s showplace plant, don’t expect ‘bringing manufacturing back to the United States’ means jobs at the factory for Uncle Mike.

If you believe the economy is the sum total of individual’s transactions then an economy can be considered a force of nature. This is the first time in recent memory a ‘conservative’ president has endorsed trade protection and big government spending. Two of the biggest problems economically in the United States are the ongoing budget deficits and the total public debt. One wonders how the cornerstones of the Trump economic policy will produce enough growth to reduce the deficits and public debt.

Finally in Podcast 595-Money, the proof will be in the pudding. With all the other controversies swirling around this president after just two weeks if his policies fail to produce the promised economic growth republicans will have real problems in the 2018 and perhaps the 2020 cycles, especially for the politicians that endorsed Trump. Be careful what you pray for.

Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

 

Podcast 490

Just Getting By. This was a big weekend. Doing business stuff for The Bob Davis Podcasts, which includes doing some final work on taxes – yes filing late for the first time in many years – and discovered many people who have donated to Mobile Podcast Command who need to be thanked for their generosity. Finally with a complete list, we work our way through the people who have been instrumental to the road trip podcasts both for the sake of travel – a new topic category with The Bob Davis Podcasts – and for covering the 2016 primary campaigns earlier this winter/spring. Another subscriber asked me to talk about the economy, and it’s been awhile, so this podcasts focuses on the Just Getting By economy. We start off with how to inform yourself about economic news, then move onto a discussion of the problem areas with the US and world economy. A slow down in demand and low inflation has hit emerging economies like China, Brazil, Russia as well as basket cases like Venezuela. Meanwhile central banks keep pumping cash into these economies, encouraging more government and corporate debt. In the US, there have been as many corporate defaults this year as 2009. Not a good sign despite economic growth and improved employment numbers. Yes we’re out of recession, no it doesn’t feel like dynamic growth because it isn’t. We’re Just Getting By. Don’t expect the next president, or congress to solve any problems because no one is discussing how to spur the growth of new technologies that will form the building blocks of a new economy and a new society. Our political leaders are still talking like it’s 1999, or maybe even 1909. Employment may be higher, but the quality of those jobs isn’t as good as it was before the 2008 recession, many of them are part time, and don’t cover benefits. Many people are freelancing, which many writers don’t seem to think is a great idea, although some people in the so called 1099 economy love the freedom, and some make pretty good money if they hustle. While companies are hiring they are being more cautious. Stories about the ‘hell’ of the modern workplace proliferate these days, although working is better than not working. Meanwhile autonomous machines, self driving cars, single seat drone aircraft you fly by wire, dirigibles, supersonic airliners, robots who can operate like human beings, artificial intelligence, new advances in communications, anti aging, advances in medicine, compounds used in manufacturing and construction, changes in money, and many more new ideas are coming down the pike at a frightening or exhilarating speed, depending on what your fear level is. The new economy is coming, whether we want it or not, and if the government gets out of the way, it might just be pretty great. Let’s work through it and figure out what to do, because clearly this crop of 1900’s trogolodites doesn’t know what to do. Sponsored by Ryan Plumbing and Heating of Saint Paul, Brush Studio, and Hydrus.

Podcast 238

Economic Doom. Inflation, Deflation, Disinflation. Is the economy booming, or crashing? In the fantasy world created by the media, there are only winners or losers. The reality is somewhere in between. What is inflation, deflation and disinflation? Do we have inflation in the United States, or not? Despite the Federal Reserve pumping trillions into the banking system in America, we’ve seen only slow growth at best; Not enough growth to bring out self-mothballed workers from the ranks of those who have given up looking for work. Yet, we are told the US is reaching ‘full employment’, and that the economy is ‘roaring’ back. With only 76 percent of our industrial capacity utilized, a significant amount of that capacity in the oil, and mining sectors, the concern is disinflation, and perhaps deflation. In the Euro Zone, the ECB is worried about Deflation. In China they’re worried about a slow down. In Japan, huge inflows of cash from the central bank and government has produced mixed results. Yet, with a new set of economic numbers this month, economists, reporters and political cheerleaders are saying the US economy is ‘set to grow’ and we’re back to the Rosy Scenario. When things don’t pan out as they predict, it will be ‘unexpected’ or ‘surprising’. Reporting like this is devoid of context, and grossly misinforms the public, leaving them confused and angry when they can’t get a higher paying, better job. For instance, the much vaunted consumer is constantly told he accounts for 70 percent of the US Economy. Not true. We are being told new housing construction is up. In fact its apartment houses. We’re told the housing market is back, but a closer look reveals many cash buyers who are buying homes to rent out. A recent drop in housing sales is attributed to cash buyers pulling out of the market because homes are ‘too expensive for cash buyers’. Inflation and Deflation have both been associated with stagnant growth in various countries, sometimes disaster. We’re told ‘cheaper gas’ gives consumers the where-with-all to spend, and yet gasoline has only been somewhat less expensive for about a month. (Editors Note: Yeah gas is cheaper, but I’m not taking the money I’ve ‘saved’ on a shopping spree.) With Europe and China and other parts of the world in a seeming synchronized slow down, oil and commodities dropping, the markets moving and up and down wildly, suddenly some are alarmed and concerned. Is it possible that years of government borrowing and spending, and central bank intervention in markets have added so much malinvestment, the chickens are finally coming home to roost? Why do governments and big debtors love in inflation, and fear deflation? The takeaway is, it’s time to start thinking about what we expect these sclerotic and expensive governments to actually do, and start demanding they operate with as little debt as possible, and that our money be based on something stable like, uh…Gold or Silver. The reason? When governments can print their way out of debt, citizens actually pay the cost in higher taxes and inflation. Sponsored by Depotstar.