Podcast 302

Mass Markets and Politics. As the death rattle of the Mass Market echoes through the land, why do politicians, specifically those on one side of the spectrum continue to attempt to appeal to it? In discussing the rhetorical and organizational challenges of the politics recently, it was suggested that the reason some politicians make lurid comments is to ‘appeal to the mass markets’. If you were born at a certain time in the US, you became very familiar with something called ‘The Mass Market’. From Elvis, to the 1960 Nixon/Kennedy Debates, the Beatles on Ed Sullivan, favorite TV shows and songs and the radio stations people listened to, there was a collective experience. Millions had to wait a week for the next episode of their favorite show. You had to go to a big department store to examine consumer goods. It was an era of shared experience; one after another, from Johnny Carson to Star Trek, to All in the Family and Miami Vice. Radio multiplied from AM only to AM and FM, but all still served a mass market and provided a mass experience. First came cable television, which brought scores of nationwide channels into the home, then the VHS machine, the DVD, Netlfix and very recently, on-demand audio and video, You Tube, Google Hang Outs, Vimeo, Netflix, iTunes, Amazon Prime, HBO Go, and more to come.  Now people can have the experience they want, when they want it, how they want it. They can research characters, content and what it said. Now, the experience is between the content provider, the retailer, politician, entertainer or writer and the individual. While we still have shared experiences, we may have it at different times, we may binge listen and view, we may not have the same experience as someone else. Why then, do politicians insist on lining up and yelling at each other, say ridiculous things to get publicity, why do political parties insist on mass promotional orgies called conventions be televised on the ‘networks’, when the era of Mass Specialization is upon us, and growing stronger every day? Are candidates that play to the mass markets making a mistake? What new tools are there and how can they be used to win. 1965 called, and left a message. It’s not coming back. Ever. Sponsored by Ryan Plumbing and Heating. 

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Podcast 294

Dry Cycle. The update turns into a discussion of the fallibility of media, even your favorite cable news channel. This weekend, Fox News had to correct itself and apologize profusely for reporting there are ‘no go’ zones in Europe, where non muslims fear to tread, and the police won’t enter. Everyone was talking about it all weekend after Fox anchors and guests apparently got it wrong. These are neighborhoods in England and suburbs in France that are about as forbidding as LA’s Compton, or Chicago’s South Side. While Europe has been more lenient allowing Sharia Law, it does not mean muslim ‘enclaves’ have sprouted, even though allowing a separate law for Muslims in a modern, western democracy is not a good idea. That said, the President and the Pope continue to support limits on free speech. President Obama even went so far as to say he doesn’t consider terrorism a existential threat, which it most certainly is, then said Europe has to do a better job ‘integrating’ its Muslims. Maybe he fell for the No Go story too. This provokes a whole conversation about how to wean yourself from cable news and talk radio, develop multiple sources of information, deal in facts, avoid the emotion spewing out of talk radio and fox news, and use your tools to find and develop deeper knowledge on key subjects. The need to fill the airwaves, pushes under financed and poorly managed outlets to spew out incorrect information, relying on ping ponging viewers back and forth between the latest outrage and the latest breaking news. The good news? That kind of media’s glory days are behind it, as it gives way to on demand audio (podcasts), You Tube, NetFlix and future on demand video services. A recent survey reports that most millennials don’t ever watch broadcast television, seldom watch cable news channels, and download virtually all their entertainment and information. In an on demand world, the daily outrage may not work as well, as people seek out information, rather than people screaming at each other. The latest example? NASA says 2014 was the hottest year on record? Do you know by how much? Do you know what the margin of error is in that estimate? The answer might surprise you. Finally, Arizona and other states are passing laws which require high school seniors to pass citizenship exams in order to graduate. Good idea? Sponsored by Baklund R&D. 

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