Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcast 581-Disruption

Podcast 581-Disruption. The 1950’s and 60’s Are Never Coming Back. Disruption is Radical Change with profound effects, usually Permanent.   I’ve tried to determine the root of the feeling we all seem to have that something is wrong. It comes down to a major disruption of our business, industrial, governmental and cultural processes.Podcast 581-Disruption started out to be a podcast about the industrial revolution and the 1950’s in the United States. It’s a theme I return to regularly, especially when I talk about technology.

The Industrial Revolution caused disruptions from the time it began until it peaked in the 1950’s through the 1970’s. We’re in the early stages of a technology revolution on a scale the world has never experienced. I call it the second industrial revolution. It is a technology revolution and will cause profound disruptions.

Some call what we’re living through the fourth industrial revolution. I use the term second industrial revolution because I think breaking the Industrial Revolution into parts minimizes its impact. We’re in the early stages of a disruption as significant as the Industrial Revolution has been overall. What I call the Second Industrial Revolution will have more impact on humans and the planet than the first. The effect of both concepts should not be underestimated.

One of the cultural effects of the ‘turbo’ into the future is longing and nostalgia for the past. The Post World War II period in American History appears to be one of those times when the world could be easily explained, people understood their roles, people of different races didn’t mingle and The United States was number one with a bullet. The problem with this idea is, the late 1940’s, 1950’s and 1960’s only exist in perfection in dreamy memories and pictures of Marilyn Monroe. Pretty pictures, faded with time. A time when ‘everyone’ was working. When small towns were strong, and big cities were booming. Yet even then, the beginning of the decline of one age and the dawn of a new were in the making.

Not all the gifts of the technology revolution are good. The gifts of technology can be used for dark purposes as well. Religions that spread like viruses. ‘Conventional’ war on an unprecedented scale. Surveillance and mind control of populations that are supposed to be free, to the point where they ask for laws to control speech. What seems like a dream to some, will be a nightmare to others.

This revolution will not be stopped though. It will flow around any obstacles put in its path. Much of the texture of the sense some have that ‘something’ is wrong can be expressed in fear and hate. ‘Fixing’ whatever is wrong, means going back to a world 60 or 70 years ago? A world that no longer exists. Much of the industrial revolution is based on centralization. Today centralization is being disrupted to the point of destruction by decentralizing technologies. What do we need to prevail, given these challenges?

Dealing with this change is a question of how we conduct our own lives and ensure our own happiness and freedom.  We’re living through the beginning of the greatest disruption in human history. It might be the greatest age of human beings and this country yet. Saying things change isn’t descriptive enough. Disruption means radical change. In Podcast 581-Disruption-The 1950’s aren’t coming back, when are we going to stop complaining about what is being done to us, and start taking charge of our lives and our world. When are we going to start looking forward and not backward.

Sponsored by Hydrus Performance and X Government Cars.

Podcast 554-Latest Election State By State Polls

Podcast 554-Latest Election State By State Polls. For you political junkies, which includes me, it’s been a month since the last analysis of political polls state by state, and I promised another one at the end of September, 2016. If you want to compare the two state by state poll podcasts to really get a sense of movement check out Podcast 541. I do not intend to analyze the debate. I will not tell you who won the debate. I will not tell you whether people pay attention to the debates. None of the current state by state polls were taken after the debates so they do not reflect the effects on either candidate of the debates. With this in mind, over 80 million people watched the September 26th debate between Hillary Clinton and Donald Trump. The next state-by-state poll roundup podcast at the end of October will show what effect – if any – the debates may or may not have had. The biggest change between this podcast and the podcast in late August is that there are now more ‘toss up’ states — that is states with poll averages for president within the margin of error. In Podcast 554-State By State Polls, I am drawing on data from Real Clear Politics. Follow the link directly to an interactive electoral map of the United States and follow along, or may your own map. The tightening could be knock on effects from Clinton’s bad week of September 11th, or it could just be due to more polls closer to the election, when respondents start paying attention and are more likely to give responses. You’ll have to listen for my conclusions about whether more toss up states mean anything, but for the most part, both candidates are within the margins in 2012 and 2008 in the states they lead, or are trading leads. The big questions remain Florida, Ohio, Pennsyvania, Virginia, and to a lesser extent North Carolina, South Carolina, Georgia, Wisconsin, Michigan, and western states like Colorado, Arizona and Nevada. This is a state by state electoral election, so the national polls don’t matter, and the snap polls on who won the debate don’t matter. All that matters is the candidate’s performance, and get out the vote efforts for them in key electoral states. Listen and learn the state by state strongholds, battlegrounds, advantages and disadvantages, roughly a month out. We’ll come back at the end of October and again just before the election in early November, and see how the campaigning, media, and news events have changed the political landscape. Sponsored by Ryan Plumbing of Saint Paul.

Podcast 548

What’s Wrong With Hillary? Breaking News means a walk and talk podcast. At issue? Hillary Clinton collapses again, this time after leaving a 9-11 memorial event because of ‘heat exhaustion’. Her departure was so unanticipated she had to wait for the limo, and while waiting could not stand without help, then collapsed while trying to get in. On the heels of a coughing fit on her own airplane during the first press conference she’s held in weeks, coughing fits, weird reactions to questions and lots of conspiracy theorists opining about what ails her, now the mainstream media will be asking What’s Wrong With Hillary? Her doctors say she has walking pneumonia. Others say she suffers from the knock on effects of a blood clot on the brain from a fall when she was Secretary of State. I have some experience with this, since my own father had a blood clot on the brain and I can tell you the knock on effects aren’t good. Regardless of what is wrong with her, whether anything is wrong with her, whether a release of her medical records will make any difference at this point, 60 days from the general election former Secretary Hillary Clinton’s health is now being questioned. Not good for any presidential campaign, and very not good for a campaign which has had issues with transparency since the get go. Subscribers to The Bob Davis Podcasts have been warned repeatedly not to put stock in national polls. Watch what happens now as the media touts a new poll showing Clinton up by 5, taken before the latest health episode. Watch state by state polls in the coming weeks for the real story. Ohio, Florida, Georgia, Wisconsin, Arizona and Nevada have all been placed in the ‘toss up’ category, and Trump now leads by a point or so in a few of those key races as the numbers tighten up. Another major story impacting now is the bond markets and the Federal Reserve. The stock market dropped more than three hundred points last week in a nasty correction. A health scare for the democratic candidate is one thing. A health scare for the world economy is quite another. Fasten your seats belts – again – election 2016 is getting more and more interesting, even if the potential outcome either way is a horror show. Sponsored by Hydrus Performance and X Government Cars.

Podcast 547-Bob Davis Podcasts Radio Show-43

Podcast 547-Bob Davis Podcasts Radio Show-43. Back after a Labor Day Week Hiatus with Podcast 547-Bob Davis Podcasts Radio Show-43, which puts the election of 2016 in context. The party system in the United States has changed several times since the ratification of the US Constitution and the establishment of the Republic. From the first election in 1796 to today. Left and Right in this country have changed poles, and political parties have come and gone. From the Federalists and Anti Federalists, to the Federalists and the Democratic-Republicans, to the Democrats under Jackson and the Whigs, to the Republicans and Democrats parties, and the issues they advocate for have shifted. Are we undergoing another one of those seminal shifts in American Politics, or is the election of 2016 going to result in a presidency without much long term impact? Polling suggests Americans have strong negative feelings about both mainline party candidates. It’s a ‘hold your nose and vote’ election, where voters try to make a choice that is ‘least bad’ for them. Meanwhile local, statewide and congressional candidates are left to fend for themselves. Moreover the things both parties advocate don’t seem to make much sense in terms of addressing the salient issues on the minds of voters, as well as the challenges of the future. Technology, the developing countries of the world, immigration and the borders, the economy, the changing demographic picture of the country and more. From a population of about 3 million in 1800 to a population of over 320 million today, the country’s demographics, occupations and output have changed frequently. What do we need from government given new tools and ideas? Do we need a government? As the country changes quickly, politics in 2016 hasn’t kept up. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

Podcast 543-Bob Davis Podcasts Radio Show-41

Podcast 543-Bob Davis Podcasts Radio Show-41. All new content for this week’s radio show. I devoted some time in Podcast 541 to the state by state polls. So, for the radio show, rather than excerpt segments from that podcast, given the fact that new polls are being taken almost daily, I decided to do an all new radio show with updates where applicable for the state by state polls. As I said in previous podcasts, the election of the president in the United States is not a popular vote affair. When you vote for an individual candidate, you are voting for a slate of electors, already chosen by the state parties, controlled by state election law. These are the people who actually vote for the president. While no elector has ever been prosecuted for voting their conscience so to speak, there have been faithless electors. And as much crap as the electoral system takes, there have only been two elector incidents in our history. Both of these happened in the early days of the republic (1796 and 1800) when the system called for the ‘runner up’ for president to be the vice president. Florida in 2000 was not an electoral college issue, since the electoral college had not voted. Florida in 2000 was a local vote counting issue that was litigated all the way up to the US Supreme Court, which ended up deciding the issue for George W. Bush. The US is a representative republic, not a direct democracy. Both parties want to tinker with the electoral college. Hillary Clinton has said we should amend the constitution to abolish the electoral college. Republicans want to tinker with it by pushing something called the ‘National Popular Vote’ which is essentially slaving all fifty states’ electoral votes to the popular vote in that state. Currently 29 states require the electors to vote for the winner of the popular vote. If the 2016 cycle leaves us with any impression, it is that mob rule in politics is not a good thing. My preference is to go back to letting the electors be the electors, and by the way, to letting state legislatures appoint US Senators as well. So, given the electoral factor in the US presidential election, focusing on national popularity polls is pretty much a waste of time. At this time, State by State polls do not paint a pretty picture for Republican Donald Trump, or even for the Republican effort to hold the US Senate. Republicans don’t like to hear bad news but there it is. Can Trump pull it out? Yes, but listen to the podcast to find out where he has to put his efforts in the next few weeks before the election. Whether you think of the starting gun as the primary season, the conventions, Labor Day or two weeks before election day, the Republicans are the underdogs at this point in time and they have their work cut out for them, all in this brand new Podcast 543-Bob Davis Podcasts Radio Show-41. Sponsored by Ryan Plumbing and Heating of Saint Paul and Karow Contracting.

Podcast 497

Midnight Deck Radio. It’s that time of year again. Just before the bugs, when the trees are full and the nights are cool. But, the coffee’s on and the Tiki Torches are lit, time for some Midnight Deck Radio. As we wait for the planet Mercury to transit between the Earth and the Sun in the 6:00 hour Central Daylight Savings Time on Monday, May 9th, it’s time to update Bob Davis Podcast Listeners for the week ahead. You wouldn’t know it if you listened to talk radio or to the 24 hour cable television channels, but there isn’t much to talk about in politics until the next spate of primary elections. Even then, there won’t be any real fireworks until just before both mainline party conventions late this summer. That doesn’t stop the media machine though, rehashing and churning away with more opinion and commentary on the same issues again and again, and again. How many times can we talk about whether or not Hillary Clinton will be indicted (um, no she won’t) or how Donald Trump is the ‘presumptive’ nominee of the Republican party? One of the things I’ve learned doing the weekly ‘Bob Davis Podcasts Radio Show’ is how prescient the Bob Davis Podcasts can be when it comes to forecasting political events and issues ahead of the curve. The podcasts have been talking for weeks about the potential for an establishment fight over the ‘presumptive’ Trump nomination. Just before the weekend all the stories broke about republican establishment types concerned about the down ticket, former presidents who say they won’t attend the convention, establishment donors and potential candidates refusing to endorse the ‘presumptive’ nominee. Which brings us to the media itself. A New York Times article last week about White House Media advisor and Deputy National Security Advisor Ben Rhodes has lots of people talking about how the White House ‘controls’ or thinks it controls the media. The main point of the story was Rhodes’ comments about how reporters sometimes copy and reprint whole press releases word for word, because no one actually does any real reporting work anymore when it comes to news. This is was an ongoing topic of conversation when The Bob Davis Podcasts was on the road in Mobile Podcast Command covering the primary election season in Iowa, South Carolina, Florida and Texas this spring. Yes there are a few actual reporters in Washington and New York who work sources and check out stories, but for the most part these days if you’re watching the 24 hour cable channels or listening to the radio you’re getting nothing more than a rehash of someone else’s writing and very often, it’s a press release written up as a new story without any fact checking or source confirmation. What missing is the kind of information people need to be able to discern what are facts and whether those facts are important or not. This is one of the reasons why American Politics isn’t a process for problems solving but a national representation of an increasingly tribal population. How do we build a future when all we’re really concerned about is what tribe each other belongs to and whether we can talk to each other? Digital media can help with that, or it can exacerbate the problem. How do podcasts make a difference? What’s the mission of this podcast these days? Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

Podcast 491

Raising The Stakes. Screenwriters have a tool they employ to make movies thrilling. It’s called Raising The Stakes. This is where the hero seems to be winning. The detective is close to solving the case, but suddenly he’ll find his office has been broken into and all the evidence stolen. Or, the guy is about the get the girl, but he sees her with another guy. Raising The Stakes is how viewers are kept engaged up to the last moment when the plot comes to a climax. This is exactly how political junkies should view the latest results from Tuesday Night April 26th’s presidential primary preference polls. Donald Trump’s sweep of Pennsylvania, Maryland, Delaware, Connecticut and Rhode Island, the Hillary Clinton’s commanding victories in four of those states over Bernie Sanders raise the stakes. They haven’t won their respective party’s nominations for president yet, but they’re about to. Or are they? Get ready because the mainstream media is about the raise the stakes on you again with the next group of primaries all the way up to the final primaries in June. In this podcast, along with results from all the states for both republicans and democrats, a restatement of my bias in this election cycle; I really can’t stand any of the candidates on either side of the political spectrum, and I am not campaigning for any of them overtly or covertly. I am also not part of the so called ‘objective’ #nevertrump crowd. In fact, I wouldn’t cross the street to meet with any of them. Watch the delegate selection process very closely because the final delegate count is going to be different – maybe very different – from what is advertised on all the 24 hour cable news shows. Watch the Senate races where incumbent republicans are vulnerable (I’ll provide a list in this podcast), because for republicans this is going to have a lot more to do with who the nominee will ultimately be than delegates. If the RNC sees the possibility of losing the senate, there may be some plays called in from the sidelines. Hint; A Trump or Cruz candidacy do nothing for vulnerable republican senators, one of whom happens to be Florida’s Marco Rubio. Remember him? Watch the story lines for the next couple of weeks, because suddenly it’s all about how Trump is inevitable. Again, Raising The Stakes. Chances are this race will go down to the conventions, and there’s still a very good possibility it will be a contested convention on the republican side. On the democrat side, all is not well either. Hillary Clinton may have the lion’s share of delegates and super delegates, but many progressives view Hillary Clinton and Barack Obama as sell-outs. There is tepid support for Mrs. Clinton, which might cause her some problems at her convention and in a subsequent general election if she is the nominee. Stay tuned. It’s just getting interesting. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

Podcast 483

Political Depression. To close out March, 2016 after a quick review of this week’s headlines, one can only conclude we’re in a Political Depression. It’s depressing to read about and depressing to talk about. Yet, there are compelling developments to talk about. On the heels of the Marco Rubio announcement that he will not release ‘his’ delegates to the RNC on the first ballot, and a letter from a North Dakota Republican National Convention Official which states that the delegates are not bound, even on the first ballot, the time has come once again to remind listeners and voters you have not been caucusing and voting for presidential candidates for 2016. The people who will choose the 2016 nominee are the delegates to the national convention, chosen by congressional district. So, in Minnesota if you left the caucus after casting your straw poll votes, and did not get a chance to go to the BPOU convention, and then onto the congressional district convention where you might have been chosen as a delegate to the RNC, you were wasting your time. In fact, people voting in the primary elections on both sides of the political spectrum appear to have been wasting their time, since both party ‘establishment’ structures have taken pains to point out the delegates choose the candidates, and the party bosses have that well in hand. Are we going to be saying hello to a Bush running against a Clinton, or a retreat of 2012 for the RNC, Mitt Romney and Paul Ryan? The next waypoint in this process will be when we get to the end of the primary and caucus process which ends sometime around June. If Ted Cruz or Donald Trump do not get the required number of 1237 delegates – enough to win a vote on the first ballot – the convention will be thrown into chaos. What does the Republican Party stand for? Once the general election gets underway, its going to become quite clear how much damage this cycle’s primary season has done to the republican party. What about the future? What do republicans stand for? Are they free trade or protectionist? Big government or limited government? Driven by religion, or open minded? Will republicans give up and just allow party officials to dictate to them who to vote for, or will they finally start working on on building a real grassroots political movement? Time will tell. Sponsored by Ryan Plumbing and Heating of Saint Paul, X Government Cars and Pride of Homes Real Estate.

Podcast 481

Ted Cruz Denies Affairs. The tabloid that has a history of breaking lurid stories about the affairs of politicians and public personalities is on the hot seat with a new story about Senator Ted Cruz. The National Enquirer story alleges the presidential hopeful has had extra marital affairs with five women. Though the women’s faces were obscured in the tabloid story, two of the women have been allegedly identified as staffers for Donald Trump, Carly Fiorina and at various times Senator Cruz. Moreover there’s also evidence of a Cruz associated PAC which donated a half a million dollars to the Fiorina campaign. If that donation was ‘hush money’ as has been alleged, a far more serious allegation could be leveled against Cruz since the candidates aren’t supposed to have anything to do with PACs. Ted Cruz Denies Affairs. Senator Cruz says the story is a lie, says it was shopped to other outlets, all orchestrated by Donald Trump, since he is ‘friends’ with the publisher of the National Enquirer (based in West Palm Beach, by the way, where Trump has a residence and resort.) Trump says he had nothing to do with the story. Truth is, this ‘story’ has been floating around political and reporters circles for months, and has been talked about on twitter under #thething for at least weeks. Is it true? No one knows. Was it Trump? No one knows. It could have been Trump, but recent developments suggest former elements of the Rubio campaign shopped the story. Could have been Republican establishment types terrified of a Trump nomination, as well as a Cruz nomination, looking to clip both candidates before three critical primaries in the coming weeks in Wisconsin, New York and Pennsylvania. It could have been the Cruz campaign looking to get out in front of a potential scandal and turn it back on their number one rival, the Trump campaign. No one knows, and no one will know until the story is disproven, retracted, or the women in question come forward. At least one of them, Amanda Carpenter, passionately and vehemently denies it. Don’t put it past the establishment to do something like this. Politics gets ugly, and there are so many more months of campaigning to go. Sponsored by Ryan Plumbing of Saint Paul, Pride of Homes and Hydrus.