Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 597-Pure Insanity

Trump Sets The Pace

In Podcast 597-Pure Insanity. Controversial executive orders. Cabinet confirmations. A Supreme Court nomination. The robust legislative agenda. Trump’s White House is setting the pace. Media and the partisan left is struggling to keep up. Any action taken by a republican is met with derision and a firestorm of social media reaction. Just mentioning a Trump initiative, executive order or tweet means an  argument. Scenarios of the death and destruction caused by all things Trump have reached hysterical levels.

Hysteria and Pure Insanity

Now it’s democrats talking about secession, impeachment and Coup d’etat. What is a coup? Why would the president plan a Coup against himself? There is no evidence of a Coup being planned against the United States government. Clearly those writing such things do not understand what a Coup really is. Dusting off an old French word to make the Trump administration seem darker and less legitimate is the goal. Defining the term and explaining why suggesting a Coup is an insult to your intelligence, is part of Podcast 597-Pure Insanity.

Cal-Exit

Talk of California seceding from the United States generated a lot of coverage. Remember when  right wingers talked up secession at the beginning of the Obama Presidency? Now it’s left wingers. Would California secede? Aside from the obvious question of legality, without California’s votes and money the chances of a democrat being elected President of the United States would be very low. So…

…Forget secession.

Trump will be impeached. Uh. No. Not unless democrats gain a majority in both houses of congress in 2018. Is it necessary to remind everyone Impeachment would result in the Presidency of Mike Pence? With no shortage of hate for the Vice President on social media and at protests, one wonders whether the overwrought and bereft left consider impeachment would leave them with an even more conservative president. Unfortunately it’s necessary to point this out in Podcast 597-Pure Insanity.

Why? Because They Can

Some have forgotten history and context and how the Representative Republic of the United States works. Some think cabinet positions are elected. Others don’t understand that while legislative minorities have rights, majorities do entitle control of committees, rules and certain appointments as well as the legislative agenda. Not only do republicans have legislative majorities the party controls the executive branch, many state legislatures and governor’s offices. While opposition and protest are the right of Americans maybe the opposition should be asking how did a supposedly dying GOP managed to garner these majorities? Is it possible some voters agree with them?

There are people in the United States happy with actions taken by the new president. They like his executive actions and his picks for the cabinet and his pick for the Supreme Court. They might even cheer when they hear Trump’s nominee for Education Secretary suggest government schools really aren’t doing a very good job and that competition in the form of vouchers and charter schools is a good thing. They are perfectly satisfied with the idea of cutting regulation and taxes. Despite the caterwauling on the left this is hardly a national crisis or the first glimmerings of American fascism.

Social Media Cesspool

In Podcast 597-Pure Insanity, nowhere is the left’s increasingly impotent rage more apparent than on social media. Memes, videos, live sessions, tweets, angry rants, de-friending and blocking. The Social Media Cesspool, with its misspelled signs confusion about history and how our government works has become a place where people post to live and live to post. A place where anger and extremism are encouraged. People wonder whether it will change. Will it? Why would it?

One thing social media is good for is cat and dog pictures and videos, performances of song and dance and all things pure and real. Maybe it’s time for everyone to take a step back, a break from the day to day news and social media and consider what is most important in life. Did you ever think you’d see the day when you would hope to see pictures of people’s dogs or see a performance of a song?

That day has come.

Sponsored by Ryan Plumbing and Heating Of Saint Paul, X Government Cars and Hydrus Performance.

 

Podcast 594-Civil War-Bob Davis Podcasts Radio Show 63

In Podcast 594-Civil War-Bob Davis Podcasts Radio Show 63, Suddenly people in this country are interested in George Orwell’s 1984. A new movie is being made called ‘Little America‘, a dystopian depiction of what happens after the ‘Trump Administration bankrupts America and the Chinese take over’. Several stories suggest rich people are worried about a Civil War between the haves and the have nots. The Rich are building bunkers and buying reinforced compounds in New Zealand. In fear of a Civil War the Elites are signing up for luxury bunkers in the desert, protected by mercenaries. Academics are getting into the act by lecturing and writing about the Civil War between Athens and Sparta. Of course all of this will be caused by President Trump’s Authoritarian ways.

Tyranny

Of course in order to have tyranny whether it is fascism, communism some kind of junta, or 1984 style mind control, the conditions to support such tyranny have to exist first. Mechanisms like the peaceful transfer of power, countervailing powers, representative state and federal power, and a robust judiciuary governed by a written constitution have to be disabled. The United States differs structurally and significantly from unstable powers that have experienced tyranny like Germany’s Weimar Republic, Italy prior to Mussolini and the Russian Monarchy’s spectacular failure prior to Bolshevism.

In Podcast 594-Civil War-Bob Davis Podcasts Radio Show 63, reaction to the first week of the Trump presidency has been nothing short of hysterical. From Shia Laboufe’s ranting in New York City to the media taking the bait on an almost hourly basis either pointing out that Trump is always wrong or asking what he is doing. Honestly, it seems like Trump is doing exactly what he promised and what the people that voted for him expect him to do. From the controversy with the Mexican government over the wall, to the back and forth about illegals voting and brining back torture, the media is like a moth to a flame. As Trump and the administration tweets and stunts and the media reacts, the new president is signing executive orders and readying legislation. These real actions aren’t getting nearly as much coverage as his tweets and comments. None of it is getting any real substantive or investigative reporting.

Now the American Left is convinced we won’t last through the presidency of Donald Trump. Now the left is posting the crazy memes on social media. Now the left is putting up You Tube videos predicting a massive economic failure and national takeover of one kind or another. How quickly they forget their brethren on the right who were posting videos telling the world us Barack Obama wouldn’t leave the White House and would declare martial law, or that Hillary Clinton and her reptilian cohorts would stage a coup and remove Trump before he could be sworn in.

Civil War?

In Podcast 594-Civil War-Bob Davis Podcasts Radio Show 63, Civil War. Really? Civil Wars are the bloodiest wars of all. Time for a little history lesson regarding the American Civil War, which killed over six hundred thousand people in a country which boasted only 33 million at the time. This is the worst war in American history, worse even than World War II which only claimed somewhere around four hundred five thousand casualties. It almost goes without saying that the fissures that sparked the Civil War in the US were significant. Nothing like the minor political differences we have to today.

After the National Park Service and the EPA tweeted and spoke out about the new president’s supposed positions on Climate Change, they were told to stop tweeting. This is viewed as tyranny? Does anyone remember Reagan firing the air traffic controllers? What about Harry Truman firing Douglas MacArthur for doing exactly what the park service in the Badlands did; Going around the president to the media with a position that undermines the boss. What is the difference between a public servant and a civil servant? A public servant has an election certificate and has been chosen by the people to represent their interests. A civil servant works for elected officials.

Then there’s the executive orders. People hated Obama for issuing executive orders because he was blocked by a republican congress, but suddenly Trump’s use of executive orders is just fine? What’s the history of executive orders? How many executive orders have been issued? Which president issued more in recent history? In short the use of executive orders, which have been issued starting with Washington, does not make any president a dictator. It is the content and constitutionality of those orders that is in question.

Finally almost everyone is predicting Trump’s presidency will be a disaster. This podcaster refuses to take sides or defend this president, but will give credit where credit is due. As was suggested at the dawn of the Obama presidency concerning the Stimulus, what if it works? Of course we know the ARRA was a dismal failure in terms of making the economy grow. So let’s afford Trump the same consideration and ask what if his policies work? If the United States starts experiencing 4 to 5 percent economic growth per year for the next few years, things are going to be completely different in this country.

In Bob Davis Podcasts Radio Show 63, when Reagan came into office in 1981, some people thought he would be a great president. Others weren’t sure Carter was so bad, despite the economic problems the country faced at the time. 2 years later, we all knew James Earl Carter, for all his sincerity and honesty, had been a terrible administrator. It was hard for some to recognize what a good president Reagan was but eventually many did. Is it possible people will be saying the same about Trump in a couple of years?

Time will tell.

Sponsored by Ryan Plumbing and Heating of Saint Paul and Hydrus Performance.

 

Podcast 578-Jennifer Lokken-Culture Wars

Podcast 578-Jennifer Lokken-Culture Wars. A FaceBook friend of mine recently posted an article on her page about the Culture Wars. The Battle Of The Sexes. It’s clear there is a general rethink of the Feminism movement. Some call Feminism a cancer on our society. Some Feminists believe it is time for a shift in the movement’s focus from legal equality to attacking ‘The Market’. That’s right. The market is considered by them to be male dominated. In her mid thirties, Jennifer Lokken has had six children. She takes care of the house and homeschools her kids. Her husband works. Some data shows housewives are happier than feminists, indeed happier than women in any other occupation. Jennifer talks about her post and her ideas. Relationships. How men and women relate to each other. The question of whether women in other parts of the world treat men differently than American women. What men and women need and want. Much of what Mrs. Lokken has to say in this interview might be controversial. I present the interview without endorsement or judgement. My conversation with Jennifer illustrates the idea that there is a push back against feminism. We hear a lot about how men treat women in this country, but we don’t hear a lot about how women treat men. We don’t hear much about men who have gone ‘on strike’ refusing to have meaningful relationships with women. We don’t hear how men feel about being made the butt of jokes in mainstream media and entertainment. We don’t talk about how many boys and young men are confused about their roles. With fake news about rape how should we raise healthy boys and girls in this environment? How do we teach them to treat each other with respect and dignity? Is there a truly equitable way for men and women to marry and raise children, work and … be happy? By the same token, is the institution of marriage so sacrosanct as to become a jail for a women, or man? You may agree or disagree with Jennifer’s opinions and life choices, but she will definitely make you think. Sponsored by Ryan Plumbing of Saint Paul.

Podcast 575-Surviving Thanksgiving

Podcast 575-Surviving Thanksgiving. How to maintain your sanity through Thanksgiving and the rest of the holiday season. As the final curtain is drawn on election 2016 the phrase “it’s all over but the shouting” should read, “It’s all over but for Political Junkies and others who can’t let it go”. Whether it is the cast of a broadway play, members of the alt-right paying homage to their leader, or Kanye West it seems sometimes as though people have lost their minds and are intent on making fools of themselves. Prepare for the toughest challenge of the political season: Your family at the Thanksgiving Day Table. A News Cleanse might be just what the doctor ordered. The Thanksgiving experience sets the tone for the rest of the holiday season. Podcast 575-Surviving Thanksgiving provides some simple ground rules so you don’t end up in a screaming match with your crazy uncle. If you are the crazy uncle these rules apply double. Back in the day people gave thanks at harvest time for surviving one more year. Today we give thanks for the new flat screen TV and stuff more of that cheeseball into our mouths. My favorite holiday is the fourth of July. No one cares what you do, or what you eat, or how much beer you drink and there are fireworks. Fireworks! At Thanksgiving it’s dark, winter is coming and we’re stuck with people who may just say things to see what happens. The culprit at Thanksgiving is High Expectations. People get very emotional. They want everyone to be happy. If you start in about Hillary Clinton or Donald Trump, everyone is not going to be happy. Among strategies for avoiding arguments or falling victim to relatives who like to poke at you, I mention techniques for changing the course of the conversation abruptly. Just bring up the Hollow Earth theory, Planet X, The Mandela Effect, the new Paul Is Dead theory, Time Travel, the Trumpets of Jericho and the idea that the world actually ended in 2012 and we are living in a computer. These are like conversational ‘in case of emergency break glass’ tools. Use them wisely. And have an excuse that allows you to leave early. Sponsored by X Government Cars, Ryan Plumbing and Heating of Saint Paul and Hydrus Performance.[powepress]

Podcast 565-Lost Desert Civilization?

Podcast 565-Lost Desert Civilization? Adventure and Travel in Arizona at Casa Grande On The Road in at the Casa Grande ruins in the Sonoran Desert, in Southeastern Arizona. From the first century AD, to the mid 1400’s a people flourished in the Sonoran Desert. In Podcast 565-Lost Desert Civilization? I toured Casa Grande. Descendants of the Huhugham (translated incorrectly as the Hohokam because Huhugham is pronounced Ho Ho KAHM) are represented in many of the Native American tribes of this region. They were hunter gatherers who mastered irrigation from the Salt and Gila rivers. Their villages extended all along those river valleys and into this desert. You often hear from Europeans that there are no ruins in America as old as those in Europe. Of course the ruins in Greece and Italy and across Europe are amazing. America, though, does have ruins dating to a different culture and different people, much older than the United States itself. Some academics believe there were hundreds of thousands of people in this desert. They lived in villages stretching from what is now Southeastern Arizona to California, down into what is today Mexico. These villages flourished for many centuries before the 1400’s producing sophisticated art and trading as far west as today’s California and as far south as today’s Mexico. Think mastering irrigation is no major feat? Today, when you drive through this part of Arizona, all kinds of crops are cultivated year round because of irrigation. What makes the story of the Hohokam so interesting is their dispersal, which archeologists believe began sometime around 1450. What caused these people to break up and leave the area? Was it an overly rainy season? Wars? Disease and perhaps famine as the result of an oscillating climate? What makes Casa Grande so important and unique? Or, did they become victims of their own success, with too many people to support for even their advanced agriculture of the time? It makes me wonder what people will say about us someday. We think we are different but how many know that once there was a people who probably believed they were pretty advanced, and in the course of half a century or so, it all came crashing down. While we argue about something as petty as who said what about whom in these final days before election 2016, the message of Casa Grande might be one we should hear. Sponsored by Ryan Plumbing and X Governmentcars.com.

Podcast 563-Bob Davis Podcast Radio Show-49

Podcast 563-Bob Davis Podcast Radio Show-49. Father and Son Collaboration. New segments for Podcast 563-Bob Davis Podcast Radio Show-49. Original content for Bob Davis Podcasts Subscribers. In this show, you’ll hear discussion of the election so far. With the next scheduled state by state poll roundup podcast at the end of October and again just before the election we try to deal with substance in this show. Trump’s response in the debate to Chris Wallace’s question about abiding by the results of the general election on November 8th doesn’t come up. While we reacted to the statement in the debate, we’re both so focused on policy we didn’t think to talk about it in the show. The explosion of election and democracy issue the last few days shows the hysteria surrounding simple statements made by candidates. If you attempt to clarify a statement suddenly you’re “in the tank” for one of the candidates. Donald Trump and Hillary Clinton are adults and they can defend themselves without so called journalists, surrogates and talking heads telling us what the candidate ‘intended’ to say. Live from Los Angeles we talk about Los Angeles city issues, Trump’s foreign and economic policy and Andrew’s reaction as a Millennial to both candidates in the debate. While Trump is two or more points below Clinton in some of the key states, I bring up the wild card probability for the New York Developer to win the election. Could the pundits and the pollsters and so called ‘experts’ be wrong? We also look at Clinton and Trump claims concerning the economy, foreign policy, and their approach to governing. Political junkies should find welcome relief in this podcast from rhetoric because we deal with substantive issues. Old thinking, New Thinking, foreign affairs and policy, defense policy, economics and and rhetorical flourishes of the candidates. Sponsored by Ryan Plumbing of Saint Paul and Hydrus Performance.

Podcast 557-Bob Davis Podcasts Radio Show #47

Podcast 557-Bob Davis Podcasts Radio Show #47. Kitty Genovese was murdered on a street in Kew Gardens, Queens New York in 1964. She is famous because the New York Times ran a story that scores of witnesses saw Kitty stabbed by an assailant, and did nothing. Fifty years later her younger brother Bill Genovese did the legwork the New York Times did not do and guess what? It turns out the idea that decent people would ignore a woman being attacked and killed on the street in a major city turns out to be a myth. New York Times editor Abe Rosenthal thought it would help people to tell the story the way his paper told it. In fact as the new documentary ‘The Witness‘ shows, the idea that people would stand by and do nothing ended up having devastating consequences for Kitty’s brother Bill. No spoilers here, but a great piece of work from a citizen journalist who decided to get to the bottom of the story; something apparently the New York Times couldn’t do for fifty years. Or 60 minutes. Or dramas like Perry Mason and Law and Order, all perpetuated the myth no one did anything while Ms. Genovese, 28 was being murdered. It’s a great illustration of the fact that while we live in a supposedly modern society, we’re constantly told lies disguised as myths because an editor or producer or reporter somewhere decided it would ‘help people’, or because they’re lazy, or because it’s clickbait. If you want to know why Election 2016 is based on lies, fairy tales and myth, why the issues are fake, the candidates and the political parties are fake, ‘The Witness’ is a good place to start. Realizing the media is complicit in creating myths no less powerful than the old oral histories passed down by shaman and story tellers around the campfire, through family, clan and tribe, one wonders what it takes to get to the facts in a case. Fact is, most of the time all it takes is some time and shoe leather to check the source material and talk to people on the front lines. Does our media do that? No, it’s much cheaper and easier to sit in an air condition studio in Times Square, with a roundtable of other people who know nothing, telling everyone else what they should be thinking and doing. What implications does this modern myth making (called story-lines) have? How can you make good decisions with bad data? Welcome to 1984. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

Podcast 554-Latest Election State By State Polls

Podcast 554-Latest Election State By State Polls. For you political junkies, which includes me, it’s been a month since the last analysis of political polls state by state, and I promised another one at the end of September, 2016. If you want to compare the two state by state poll podcasts to really get a sense of movement check out Podcast 541. I do not intend to analyze the debate. I will not tell you who won the debate. I will not tell you whether people pay attention to the debates. None of the current state by state polls were taken after the debates so they do not reflect the effects on either candidate of the debates. With this in mind, over 80 million people watched the September 26th debate between Hillary Clinton and Donald Trump. The next state-by-state poll roundup podcast at the end of October will show what effect – if any – the debates may or may not have had. The biggest change between this podcast and the podcast in late August is that there are now more ‘toss up’ states — that is states with poll averages for president within the margin of error. In Podcast 554-State By State Polls, I am drawing on data from Real Clear Politics. Follow the link directly to an interactive electoral map of the United States and follow along, or may your own map. The tightening could be knock on effects from Clinton’s bad week of September 11th, or it could just be due to more polls closer to the election, when respondents start paying attention and are more likely to give responses. You’ll have to listen for my conclusions about whether more toss up states mean anything, but for the most part, both candidates are within the margins in 2012 and 2008 in the states they lead, or are trading leads. The big questions remain Florida, Ohio, Pennsyvania, Virginia, and to a lesser extent North Carolina, South Carolina, Georgia, Wisconsin, Michigan, and western states like Colorado, Arizona and Nevada. This is a state by state electoral election, so the national polls don’t matter, and the snap polls on who won the debate don’t matter. All that matters is the candidate’s performance, and get out the vote efforts for them in key electoral states. Listen and learn the state by state strongholds, battlegrounds, advantages and disadvantages, roughly a month out. We’ll come back at the end of October and again just before the election in early November, and see how the campaigning, media, and news events have changed the political landscape. Sponsored by Ryan Plumbing of Saint Paul.

Podcast 552-The Bob Davis Podcasts Radio Show-45

Podcast 552-The Bob Davis Podcasts Radio Show-45. Four segments of new content for this week’s radio show, live from AgoraFest in rural Western Wisconsin. Really, four ‘mini-podcasts’ for your weekend. We’re back in a news rich environment, which means there’s no reason to excerpt content from this week’s podcasts for the radio show. How much of a role does escapism play in our lives? What constitutes healthy escape, versus unhealthy escape. IS there unhealthy escape? How much of a role does escape play in our national political picture in the current time frame. Next, a discussion of new thinking versus old thinking. An experience at a digital marketing seminar, and networking meet up sparks a discussion about how old thinking can permeate the mind of a person who’s already worked hard to eliminate old thinking from their day to day thought processes. With revolutionary methods of marketing and communication, new tools for amplifying the individual and the very real idea that we’re on the verge of a revolution in what we make, how we make it, how we market, and how we communicate, it’s always a surprise to realize how much old thinking can still be a thought of your day to day processes. Finally, we close Podcast 552-The Bob Davis Podcasts Radio Show-45 with a discussion of the political landscape just ahead of the first presidential debate the week of September 26th. With two more presidential debates and one vice presidential candidate debate ahead in 2016, we’re nearing the end of the 2016 presidential election cycle. It’s been the express policy of this podcast not to endorse either candidate or either party, but to allow licensers to do their own work, and pick their own path. A short discussion here of what level news story provokes valid discussion in these podcasts, versus day to day news and reaction to the news that doesn’t have much of an impact. Moreover, the story lines promoted by the big news organizations, whether intentional or subconscious, don’t inform or enlighten anyone. Thus, the nomination of Donald Trump, the movement of the Trump campaign to ‘the center’, and the collapse of Hillary Clinton have been the big stories of late. The debates will have tremendous influence on the outcome of this election. What are some things to look for, and what might be ahead when we next examine the state-by-state polls in detail. Sponsored by Ryan Plumbing and X Government Cars.