Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcast 598-Nomad Yoga Family

Untethered

Life is short. If there’s something you want to do, there’s no better time than the present. Most of us have all sorts of reasons why we don’t follow our passion. We have responsibilities and possessions that demand our attention. There are always ‘reasons’ why we can’t do what we really want to do. Find out the first steps in how to do it in Podcast 598-Nomad Yoga Family.

The Nomad Yoga family is Josh and Jenna and their two children. They’d always had a passion for Yoga and Travel. A family tragedy was the transformation clarifying the idea that life is finite. The couple sold their house, their car and most of their possessions to downsize into a used Earth Roamer with a plan to ‘overland‘. Living life untethered. They’ve been on the road now for over a year, heading down the west coast of Canada and the US, on their way to Central America and South America.

It’s a Trend

Living untethered or on the road permanently is a trend these days. There’s more to living this way than just deciding you want to travel. It’s cutting the cord completely. Think of selling your house, car and possessions and adjusting to life on the road, or on the seas, permanently. It’s one thing for an individual or retirees and another thing entirely for a young couple and their kids.

Josh and Jenna and their small children live in about 120 square feet of space in Earth Roamer #28. They travel, teach yoga and teach yogis how to build their studio businesses. How do you live day to day? What about getting the youngsters to school? Child Care? Personal time for each other and time alone? Do planning and checklists go out the window? Once you’re on the road, how do you change when you realize this isn’t a vacation or a long visit, this is actually life now?

Freedom and Technology

Josh answers many questions about living untethered in the conversation we have in Podcast 598-Nomad Yoga Family. We also talk about running a business on the road and the inevitable technology challenges. The desire to break free is a new trend in the United States. Not all services have caught up with it.

With Mobile Podcast Command I’ve done a fair amount of ‘untethered’ travel. I’ve certainly stayed out for long periods of time, whether covering the presidential primaries or some of the festivals around the country every summer. I have had the experience of heading ‘home’ to the Twin Cities and saying to myself, “I’m going home to pick up my mail and go to the bank. Why?”

Just do it

The overland experience is not for everyone. As Josh says in Podcast 598-Nomad Yoga Family, you really can’t plan for it. It’s something you just have to do. Once you’re out there, you pick up what you need along the way. The experience of discovering who you are and what you need is part of the trip.

Sponsored by Hydrus Performance.

 

 

Podcast 592-New Era

Bob Davis Podcasts Radio Show 62

While the media ‘predicts’ the future of the new Donald Trump Era, I’ve been under a self imposed news blackout. I prefer to see what happens with the Trump before I comment. It seems to me an unpredictable personality as President is going to make it very difficult for pundits to tell you what kind of presidency it will be. Why not just wait and see? I think there are bigger trends at work.

Big Changes

We’re living through the dawn of a new industrial revolution. It seems to me, as everything around us changes government is changing too slowly. Technology is changing work and trade despite all this talk of returning America to 1950’s greatness. The biggest transportation company in the world owns no cars. The biggest hospitality company in the world owns no hotels. One of the biggest retailers in the world doesn’t own that many retail stores. It’s often difficult to determine the difference between a national export or an import.

Most of the jobs lost in manufacturing in the United States have been due to IT not outsourcing. Then there are the markets. One-size-fits-all mass markets are transitioning to mass specialization markets. Many new manufacturing plants will be automated and located close to markets they serve. It’s sad to me that in the midst of all this technology development we have a government designed for the 1950’s. Maybe this is something that will change.

In Podcast 592-New Era Day One-Bob Davis Podcasts Radio Show 62 I discuss what we need in the future. It seems to me this is more important than what someone said about Trump’s big speech. As a so called conservative takes power, I want to know whether Big Government Republicans will reduce the pernicious power of government. It seems to me we should be asking ourselves what will be required of us. What do we know? How do we know what we know? How did we learn what we know? Why do we fear competition? Why do some of us we fear change?

Sponsored by Hydrus Performance and X Government Cars.

Podcast 589-Celebrity Worship

Podcast 589-Celebrity Worship-When The Famous Become Gods

Fame. Notoriety. Our fascination with famous people. Our fascination with those who are famous. One of the things I like to do in podcasting is to focus on the first thoughts I have at the beginning of the day. You might think podcasting in this manner is easy. Unfortunately sometimes these first thoughts turn out to be a lot deeper and complex than first imagined.

Two thoughts ignited Podcast 589-Celebrity Worship. First, the concept of fame itself. Where did it come from? When did it start in the United States? What makes someone famous these days? How is that different from what made someone famous three hundred years ago? Second, we form a bond with famous actors and musicians because of a movie or a song we connected with at a certain time in our life. The performer is forever part of our life because of a performance.

The kick off for these first thoughts is the HBO documentary ‘Bright Lights’ detailing the relationship Carrie Fisher had with her mother Debbie Reynolds. Both of these women are recently deceased. Carrie Fisher from a heart attack and her mother from a stroke shortly thereafter. Some of the content in the documentary has to do with Postcards From The Edge, first a book and then a movie about the relationship between Carrie and her mother, in which Meryl Streep played the role of Carrie Fisher.

All of this connected for me because Streep’s recent comments about the President-Elect at the Golden Globe Awards. The Golden Globes usually has lower viewership than the Academy Awards and would be forgotten save for unsavory comments from Streep this year. While any citizen has the right to say what they want about political events, stars seem to think they can use their fame to tell the rest of us what we should feel, how we should vote and how to live our lives

Back in the day, people became famous for doing something. They discovered a continent, or won a big naval battle, a war, or saved western civilization. One became famous for building a bridge, mass producing an automobile or opening the east to western trade. Great artists and performers became famous for work that changed the world. Today it seems like people become famous for being famous.

The roots of this kind of fame, or notoriety go back a long time. Dime store novels, traveling road shows, Vaudeville, Tin Pan Alley, and the movies. It wasn’t long before you could become famous for just playing someone who had actually accomplished something. Actors who played western heroes, Pharaohs, and Great Leaders became associated with the accomplishments of someone else.

2016 was the first time I’ve seen the media tally the deaths of ‘Celebrities’ as they might natural disasters. We ‘mourned’ the loss of people we did not know as though they were part of the family, and seemed to forget the thousands who have been killed in America’s violent big cities, or in war zones across the world.

Prince, David Bowie, Carrie and Debbie Fisher and many others. Oh! What a loss!

Some people who are famous for a role they played in a movie forty years ago have insights into how fleeting fame is. Carrie Fisher reluctantly came to terms with her connection to the character she played in the original Star Wars, comparing it to her mother’s performance in ‘The Unsinkable Molly Brown’.

Fisher considered herself the ‘caretaker’ of the Princess Leia character, and felt she was irrevocably connected to her. A fact fans sometimes did not seem to understand. Or did they? We wonder what fame and fortune is like because we think of people who are famous and rich at the height of their powers. What is it like when people who live every day of their lives in scrutiny begin to age and decline?

We all love our movies and TV shows. We love our favorite music and performers. Human beings need entertainment. We all love a good story, told well. Great artists don’t do what they do because they want to change the world. They do what they do because doing it is what makes them happy. Sometimes the result of their work is world-changing. I don’t think they know this when they are creating these world changing works. Sometimes too, a movie is just a movie, or a song is a one-hit wonder, or a show only airs for two or three seasons. We want to know the people who write and perform these works, and some of us put them up on a pedestal.

Do we mistakenly worship these people and their works and believe they have some insight or power to be able to tell us how to live our lives or what kind of political system we have? What happens when the works of Hollywood form a bond with the works of fame-seeking politicians in our capitols? Are the performers worthy of our worship? What happens when powerful media mechanisms make politicians famous for being famous?

Sponsored by Ryan Plumbings and Heating of Saint Paul.

 

 

Podcast 576-Bob Davis Podcasts Radio Show-54

Podcast 576-Bob Davis Podcasts Radio Show-54. Hillary’s recount demands and Fidel Castro’s death prove real news stories are out there. Podcast 576-Bob Davis Podcasts Radio Show-54 features a look at the opportunities and challenges confronting the people. I have no endorsement of any major candidate to defend. I have no wish to add to the media reactive political noise. What I can do is help people break out of the political box, by asking some important questions. If Donald J Trump is chosen by the Electoral College and inaugurated in January of 2017, the Republicans will be in the best position to control the Federal and State Governments in decades. However, celebrating republicans should keep in mind, most elected republicans leaders are still ‘establishment’ types. Despite his promises suddenly Trump is backpedaling on repealing the Affordable Care Act, and prosecuting Hillary Clinton. His top advisors are discussing a trillion dollar stimulus package for infrastructure. He’s pulling back on the ‘big beautiful wall’. ‘Moderate’ republicans are also pulling back on  trade policy and managing expectations on foreign policy. It is doubtful republicans will address tough economic challenges with policy fostering dynamic economic growth. While we’re lost in debates about tweets from Trump Tower, The US economy is hampered by too much regulation, excessive debt and spending. Many of the so called social problems in this country can be attributed at least in part to low employment and slow or no economic growth since 2008. This is why it feels like we’re living in the Matrix. With a technology revolution as significant as the industrial revolution we need new ideas about society, politics and government. Instead, we have institutions designed for an agricultural or industrial age that don’t serve us anymore. On top of all that are demographic changes. The Baby Boom population is aging rapidly. Younger people have different ideas about politics, government and society. The future belongs to these younger demographics, and with different ideas about society, ‘Conservative’ and ‘Liberal’ mean different things. To address the challenges of the future will require more of us than reacting to tweets, the latest outrage, or someone’s personality. Sponsored by Ryan Plumbing and Heating of Saint Paul, Hydrus Performance, and X Government Cars.[powepress]

Podcast 547-Bob Davis Podcasts Radio Show-43

Podcast 547-Bob Davis Podcasts Radio Show-43. Back after a Labor Day Week Hiatus with Podcast 547-Bob Davis Podcasts Radio Show-43, which puts the election of 2016 in context. The party system in the United States has changed several times since the ratification of the US Constitution and the establishment of the Republic. From the first election in 1796 to today. Left and Right in this country have changed poles, and political parties have come and gone. From the Federalists and Anti Federalists, to the Federalists and the Democratic-Republicans, to the Democrats under Jackson and the Whigs, to the Republicans and Democrats parties, and the issues they advocate for have shifted. Are we undergoing another one of those seminal shifts in American Politics, or is the election of 2016 going to result in a presidency without much long term impact? Polling suggests Americans have strong negative feelings about both mainline party candidates. It’s a ‘hold your nose and vote’ election, where voters try to make a choice that is ‘least bad’ for them. Meanwhile local, statewide and congressional candidates are left to fend for themselves. Moreover the things both parties advocate don’t seem to make much sense in terms of addressing the salient issues on the minds of voters, as well as the challenges of the future. Technology, the developing countries of the world, immigration and the borders, the economy, the changing demographic picture of the country and more. From a population of about 3 million in 1800 to a population of over 320 million today, the country’s demographics, occupations and output have changed frequently. What do we need from government given new tools and ideas? Do we need a government? As the country changes quickly, politics in 2016 hasn’t kept up. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

Podcast 544

Podcast 544-Self Definition. How would you describe yourself to someone you did not know? Are you defined by how you look, what kind of job you have, what kind of car you drive? Are you defined by material possessions? Do you define yourself according to the political spectrum as being of ‘the right’ or ‘the left’. A question that started out in Yoga class has been resonating with me all weekend. Time for Podcast 544-Self Definition. In a daily Yoga practice the question of how one defines themselves has to do with attaching yourself to how you do certain poses, how you look, how strong you are in comparison to others. Reaching a deeper practice requires the student to let go of those kinds of hard and fast definitions of themselves. In this podcast I expand on this idea to fit into society in general. Asking how we define ourselves certainly isn’t an original thought of mine, it came from my fantastic Yoga Teacher, Angela T. But expanding it to society as a whole is an interesting exercise. We’re living through a period of change, with new tools and new ways of doing things people could only imagine just twenty years ago, and thirty years ago the things we think of as everyday weren’t on anyone’s mind. All kinds of changes are taking place due to these new tools, yet many of us remain in the old world, deeply attached to outmoded perceptions and ideas about who we are. Historians like to name ‘eras’ well after they have passed. For example, historians refer to the United States just before the Civil War ‘antebellum’. Historians refer to the period between World War I and World War II as the ‘interwar’ period. People living in those times did not think of them as ‘antebellum’ or ‘interwar’, just their time. How we define ourselves has a big impact on whether we are resistant to change, which we all are to some degree or another. Big changes are underway now, and will gather momentum in the near future. Given the advances we see almost everyday, more change is on the agenda going forward. Hanging on too tightly prevents us from seeing solutions, using ideas, and being happy. How do you define yourself? In this podcast I share how I have defined myself in the past, how it effected me, and how I think about these things today. Sponsored by Karow Contracting.

Podcast 538

Western Minnesota Road Trip. Freestyle talk about my travel in the last last 6 weeks. My reflections on a weekend jaunt to Western Minnesota’s New Ulm and Walnut Grove, tying in the talk about technology threatening jobs in the future. Recent road trips have intensified my interest in the history of the Western United States. There is a lot of significant western history in Minnesota. We often think of historic topics like Indian Wars and Pioneers has happening further west, but one of the bloodiest clashes between settlers and American Indians happened in New Ulm in 1862, when the mostly German townspeople had to barricade the streets of their town to fight off attacks by the Dakota. Further west is Walnut Grove, the home of Laura Ingalls Wilder and the famous ‘Little House On The Prairie’. While the museum in Walnut Grove could use a little bit better curation, some of the artifacts in the museum are interesting, especially grasshoppers or Locusts the size of a man’s hand, which plagued the settlers of Walnut Grove. When you examine items in a museum, it’s easy to think about how old they are. For the people of the time though, it was new technology. It’s fun to flip the script and wonder what our descendants will think of the artifacts of our time in a museum at some point a hundred years from now. Today, supposedly new tech like robotics and autonomous machines and software threatens millions of jobs. Proposed ‘solutions’ to this ‘threat’, like guaranteed minimum incomes and job retraining programs don’t make much sense. When people came west for opportunity, 140 years ago, they didn’t have job retraining programs. They couldn’t have known they’d be plagued by grasshoppers the size of a man’s hand. Yet they came anyway. We need to start thinking about the opportunity new technology provides us in building a new world, and stop being so negative all the time. Sponsored by Karow Contracting and Hydrus Performance.

Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

Podcast 506

Future Shock. As the 24 hour news media and talk radio fixate on gorillas and high school election antics, its hard to get a conversation going about the future. Is the future potential leaders want the future we should have? Is it the future we want? There are developments almost everyday now with autonomous cars, robotics, materials, aviation, and communications; the building blocks of a future wave that will leave nothing untouched and unchanged. A series of stories from today’s headlines shedding a light on one potential future and a question; Planners and government officials are  diverting resources to bring about a vision of the city of tomorrow, which is really the city of the early 1900’s. Is this what you want? Will the driverless car, autonomous software and machines, robotics, and other developments make trains, buses and the standard bureaucracy heavy city, state and federal government ‘obsolete’? If so, why is so much time, effort and authority expended to see that we plan for and create a urban spaces, and that suburban villages and towns conform to a vision of a city that probably never existed and never will. Driverless cars will render the amount of space needed for freeways and parking ramps obsolete. Remote technology, robotics and other technologies may mean that people will not have to travel to large office complexes for their work, with increasing freelance employment. What are our so called leaders talking about? Minimum wages, government controlled health insurance and trains. Trains. Why are we planning for 1940’s Chicago when reality could be closer to Jefferson’s vision than Robert Moses? The old world is being torn down and a new one is being built that will be very different from what we know. Do our leaders understand this? Future Shock. Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.