Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

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Podcast 506

Future Shock. As the 24 hour news media and talk radio fixate on gorillas and high school election antics, its hard to get a conversation going about the future. Is the future potential leaders want the future we should have? Is it the future we want? There are developments almost everyday now with autonomous cars, robotics, materials, aviation, and communications; the building blocks of a future wave that will leave nothing untouched and unchanged. A series of stories from today’s headlines shedding a light on one potential future and a question; Planners and government officials are diverting resources to bring about a vision of the city of tomorrow, which is really the city of the early 1900’s. Is this what you want? Will the driverless car, autonomous software and machines, robotics, and other developments make trains, buses and the standard bureaucracy heavy city, state and federal government ‘obsolete’? If so, why is so much time, effort and authority expended to see that we plan for and create a urban spaces, and that suburban villages and towns conform to a vision of a city that probably never existed and never will. Driverless cars will render the amount of space needed for freeways and parking ramps obsolete. Remote technology, robotics and other technologies may mean that people will not have to travel to large office complexes for their work, with increasing freelance employment. What are our so called leaders talking about? Minimum wages, government controlled health insurance and trains. Trains. Why are we planning for 1940’s Chicago when reality could be closer to Jefferson’s vision than Robert Moses? The old world is being torn down and a new one is being built that will be very different from what we know. Do our leaders understand this? Future Shock. Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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Podcast 490

Just Getting By. This was a big weekend. Doing business stuff for The Bob Davis Podcasts, which includes doing some final work on taxes – yes filing late for the first time in many years – and discovered many people who have donated to Mobile Podcast Command who need to be thanked for their generosity. Finally with a complete list, we work our way through the people who have been instrumental to the road trip podcasts both for the sake of travel – a new topic category with The Bob Davis Podcasts – and for covering the 2016 primary campaigns earlier this winter/spring. Another subscriber asked me to talk about the economy, and it’s been awhile, so this podcasts focuses on the Just Getting By economy. We start off with how to inform yourself about economic news, then move onto a discussion of the problem areas with the US and world economy. A slow down in demand and low inflation has hit emerging economies like China, Brazil, Russia as well as basket cases like Venezuela. Meanwhile central banks keep pumping cash into these economies, encouraging more government and corporate debt. In the US, there have been as many corporate defaults this year as 2009. Not a good sign despite economic growth and improved employment numbers. Yes we’re out of recession, no it doesn’t feel like dynamic growth because it isn’t. We’re Just Getting By. Don’t expect the next president, or congress to solve any problems because no one is discussing how to spur the growth of new technologies that will form the building blocks of a new economy and a new society. Our political leaders are still talking like it’s 1999, or maybe even 1909. Employment may be higher, but the quality of those jobs isn’t as good as it was before the 2008 recession, many of them are part time, and don’t cover benefits. Many people are freelancing, which many writers don’t seem to think is a great idea, although some people in the so called 1099 economy love the freedom, and some make pretty good money if they hustle. While companies are hiring they are being more cautious. Stories about the ‘hell’ of the modern workplace proliferate these days, although working is better than not working. Meanwhile autonomous machines, self driving cars, single seat drone aircraft you fly by wire, dirigibles, supersonic airliners, robots who can operate like human beings, artificial intelligence, new advances in communications, anti aging, advances in medicine, compounds used in manufacturing and construction, changes in money, and many more new ideas are coming down the pike at a frightening or exhilarating speed, depending on what your fear level is. The new economy is coming, whether we want it or not, and if the government gets out of the way, it might just be pretty great. Let’s work through it and figure out what to do, because clearly this crop of 1900’s trogolodites doesn’t know what to do. Sponsored by Ryan Plumbing and Heating of Saint Paul, Brush Studio, and Hydrus.

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