How Owning Small Business Changes Views About Money-Podcast 682

Life is a journey and a process. These days there’s so much noise we forget how our experiences change our attitudes. Time for an easy talker about the challenges, changes and benefits of being an entrepreneur in How Owning Small Business Changes Views About Money-Podcast 682.

Spitting Into The Wind

One of the major news stories in the present time frame is the question of the so called tax reform bill. A podcaster wonders whether to do another podcast celebrating or condemning this legislation and concludes a discussion along these lines won’t advance the story. Especially relevant are the experiences of being in business and how it has changed how I think about money, labor and providing a service.

Owning A Business Changes A Life

In How Owning Small Business Changes Views About Money-Podcast 682 one of the key turning points in the life of a small business person is the transition from an employee mindset and the mindset of an entrepreneur. Moreover there’s also a change in how the business person thinks about service to clients and in the case of communications, the audience.

Freedom Isn’t Free

Most Americans these days grew up in middle class families. We were taught to work hard, tell the truth and to follow the rules. For the most part these are bedrock lessons we all need to learn. However one of the first lessons one learns in business is the heady freedom of being your own master. This turns out to be a great challenge. We’ll talk about it in How Owning Small Business Changes Views About Money-Podcast 682.

Take The Risk

Considering making the leap from employee to business owner? How Owning Small Business Changes Views About Money-Podcast 682 might give you some thought starters and things to consider. I am not one to read primers on business or ‘how to’s’. In some ways I wish I was, but then the journey of learning to sail on rough seas wouldn’t be part of the experience. For me, that’s what it’s all about.

Sponsored by Reliafund

How Owning Small Business Changes Views About Money-Podcast 682

 

Planning First Summer Road Trip-Storm Chasing-Podcast 632

Americans are allowing themselves to disregard most of the news they don’t agree with. Everything is ‘fake news’, unless it tells me what I want to hear. For those addicted, disengaging is nearly impossible. It’s important to realize in a concrete way, there is another world out there. There are many escapes. One of the best is travel. Time to prepare to head out in Planning First Summer Road Trip-Storm Chasing-Podcast 632.

Getting Ready

Planning the trip. The moment before the trip begins is almost as fun as the trip itself. Makes me recall getting ready for camping trips as a boy. Everything laid out on the floor for packing in the back pack. Calling friends and figuring out what everyone was bringing. What we would be cooking over the open fire.

Storm Chasing

This Memorial Day weekend I am Storm Chasing! Many things on this week’s check list. Getting Mobile Podcast Command checked out. Renewing my drivers license. Getting a haircut so I can do my You Tube videos. Loading in the sound board, microphones, the office stuff, and the food. Double and triple checking.

Into The Belly Of The Beast

Some of the underrated but fertile Tornado Chasing areas include Southeastern Iowa, Northeastern Kansas, Eastern Arkansas and Western Texas. Then the standard destinations for Storm Chasers. Oklahoma, Missouri, Nebraska and Iowa. We will chase the storm chasers and get an idea of what this tribe is all about these days. In Planning First Summer Road Trip-Storm Chasing-Podcast 632.

Nature’s Summer Show

Storms are obviously bigger than all of us. Uncontrollable. Following these storms takes you through rural America. Two lane roads. Farm roads. Small towns across the Midwest and Mid South. Places made famous during the Bonnie and Clyde era. Places generally forgotten but magnificent in their own way.

It’s All About Anticipation

Join me planning the first three legs of this summer trip, with a hint of what is to come after. This isn’t a vacation. This is how the Bob Davis Podcasts works on the road. No talking heads. No one telling me what to think. Nothing but the open road, a clean windshield and fuel tanks full. (Editor’s Note: A few hours after posting this podcast I realized I referred to the movie ‘Twister‘ as ‘Tornado‘. What was I thinking? Maybe ‘Sharknado‘? LOL)

Sponsored by Brush Studio in the West End, Saint Louis Park

Planning First Summer Road Trip-Storm Chasing-Podcast 632

Podcast 606-“My Personal State Of The Union Message”

Media Event

US Presidents must report to Congress “from time to time” as required by the US Constitution. President Washington delivered the first state of the union message in person. Most presidents literally mailed it in after Washington. In Podcast 606-“My Personal State Of The Union Message”.

Shifting Focus Podcast 606-“My Personal State Of The Union Message”

Think Oscars. White House Correspondents dinner. Events made for the media. Perfect time for me to share in Podcast 606-My State Of The Union Message. A year of travel resulted in an increasing interest in the business of my business. In Podcast 606-“My Personal State Of The Union Message” I talk about how my focus has shifted.

Purpose

Experts tell entrepreneurs to focus. Have a clear idea of what you want to accomplish. They don’t say how much you’ll learn about yourself. How much you’ll change along the way. Starting a business is a process of self discovery. Working for ‘the man’ can cause needless worry about what happens if you make a mistake.

Good News

Every day is a new challenge. When you’re the boss all the good and bad things accrue directly to you. I am much more interested now in building a dynamic and creative business to provide resources for me to do the things I am passionate about doing. A business that serves clients and the audience. My business allows me to change and be more creative.

Breaking Free

Untethering has become my new passion. Selling everything. Getting rid of the house and car. Hitting the road. Staying on the road. Business consultants who travel all the time are doing it. Vagabonds have been doing it for years. The objective is to cover news stories as they happen and find interesting people and places to visit and talk about.

Live Your Passion

The State of The Union Message is an opportunity to talk politics. It’s also an opportunity to examine our own lives over the past year or so. Are we living our passion? Doing what we love? Sharing the passion with business associates, family and friends?

Sponsored by Brush Studio in the West End and Hydrus Performance.

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.