Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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Podcast 597-Pure Insanity

Trump Sets The Pace

In Podcast 597-Pure Insanity. Controversial executive orders. Cabinet confirmations. A Supreme Court nomination. The robust legislative agenda. Trump’s White House is setting the pace. Media and the partisan left is struggling to keep up. Any action taken by a republican is met with derision and a firestorm of social media reaction. Just mentioning a Trump initiative, executive order or tweet means an argument. Scenarios of the death and destruction caused by all things Trump have reached hysterical levels.

Hysteria and Pure Insanity

Now it’s democrats talking about secession, impeachment and Coup d’etat. What is a coup? Why would the president plan a Coup against himself? There is no evidence of a Coup being planned against the United States government. Clearly those writing such things do not understand what a Coup really is. Dusting off an old French word to make the Trump administration seem darker and less legitimate is the goal. Defining the term and explaining why suggesting a Coup is an insult to your intelligence, is part of Podcast 597-Pure Insanity.

Cal-Exit

Talk of California seceding from the United States generated a lot of coverage. Remember when right wingers talked up secession at the beginning of the Obama Presidency? Now it’s left wingers. Would California secede? Aside from the obvious question of legality, without California’s votes and money the chances of a democrat being elected President of the United States would be very low. So…

…Forget secession.

Trump will be impeached. Uh. No. Not unless democrats gain a majority in both houses of congress in 2018. Is it necessary to remind everyone Impeachment would result in the Presidency of Mike Pence? With no shortage of hate for the Vice President on social media and at protests, one wonders whether the overwrought and bereft left consider impeachment would leave them with an even more conservative president. Unfortunately it’s necessary to point this out in Podcast 597-Pure Insanity.

Why? Because They Can

Some have forgotten history and context and how the Representative Republic of the United States works. Some think cabinet positions are elected. Others don’t understand that while legislative minorities have rights, majorities do entitle control of committees, rules and certain appointments as well as the legislative agenda. Not only do republicans have legislative majorities the party controls the executive branch, many state legislatures and governor’s offices. While opposition and protest are the right of Americans maybe the opposition should be asking how did a supposedly dying GOP managed to garner these majorities? Is it possible some voters agree with them?

There are people in the United States happy with actions taken by the new president. They like his executive actions and his picks for the cabinet and his pick for the Supreme Court. They might even cheer when they hear Trump’s nominee for Education Secretary suggest government schools really aren’t doing a very good job and that competition in the form of vouchers and charter schools is a good thing. They are perfectly satisfied with the idea of cutting regulation and taxes. Despite the caterwauling on the left this is hardly a national crisis or the first glimmerings of American fascism.

Social Media Cesspool

In Podcast 597-Pure Insanity, nowhere is the left’s increasingly impotent rage more apparent than on social media. Memes, videos, live sessions, tweets, angry rants, de-friending and blocking. The Social Media Cesspool, with its misspelled signs confusion about history and how our government works has become a place where people post to live and live to post. A place where anger and extremism are encouraged. People wonder whether it will change. Will it? Why would it?

One thing social media is good for is cat and dog pictures and videos, performances of song and dance and all things pure and real. Maybe it’s time for everyone to take a step back, a break from the day to day news and social media and consider what is most important in life. Did you ever think you’d see the day when you would hope to see pictures of people’s dogs or see a performance of a song?

That day has come.

Sponsored by Ryan Plumbing and Heating Of Saint Paul, X Government Cars and Hydrus Performance.

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Podcast 592-New Era

Bob Davis Podcasts Radio Show 62

While the media ‘predicts’ the future of the new Donald Trump Era, I’ve been under a self imposed news blackout. I prefer to see what happens with the Trump before I comment. It seems to me an unpredictable personality as President is going to make it very difficult for pundits to tell you what kind of presidency it will be. Why not just wait and see? I think there are bigger trends at work.

Big Changes

We’re living through the dawn of a new industrial revolution. It seems to me, as everything around us changes government is changing too slowly. Technology is changing work and trade despite all this talk of returning America to 1950’s greatness. The biggest transportation company in the world owns no cars. The biggest hospitality company in the world owns no hotels. One of the biggest retailers in the world doesn’t own that many retail stores. It’s often difficult to determine the difference between a national export or an import.

Most of the jobs lost in manufacturing in the United States have been due to IT not outsourcing. Then there are the markets. One-size-fits-all mass markets are transitioning to mass specialization markets. Many new manufacturing plants will be automated and located close to markets they serve. It’s sad to me that in the midst of all this technology development we have a government designed for the 1950’s. Maybe this is something that will change.

In Podcast 592-New Era Day One-Bob Davis Podcasts Radio Show 62 I discuss what we need in the future. It seems to me this is more important than what someone said about Trump’s big speech. As a so called conservative takes power, I want to know whether Big Government Republicans will reduce the pernicious power of government. It seems to me we should be asking ourselves what will be required of us. What do we know? How do we know what we know? How did we learn what we know? Why do we fear competition? Why do some of us we fear change?

Sponsored by Hydrus Performance and X Government Cars.

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