Podcast 77

What’s happened to your favorite local radio station? Digital competition is starting to impact radio, and the news is not good. Podcasting, streaming and on line radio is coming into its own — and very quickly. Podcast 77 talks about how radio is rated, how radio’s business model is killing creativity, how podcasting is becoming the new talk radio, why it can help advertisers and why you should buy podcast advertising now, and especially in the future, as this new media starts to take hold. Sponsored by www.xgovernmentcars.com.