ASMR. Say what? How has communicating on the radio changed over the years, from the glory days of AM Rock Radio, to Progressive FM Radio, to today’s Talk Radio Ghetto on AM. Are internet delivered on-demand-audio broadcasts changing how we communicate? Autonomous sensory meridian response is a fancy name for getting tingles when you hear certain people speak. ASMR is pretty big on You Tube, with ASMR ‘artists’ garnering millions of views and shares, and likes, for their ASMR videos. Some of them talk about issues, some of them role play, some of them tell stories. One thing is for sure. They don’t yell and pound, and they don’t take calls. With public radio stations in many major markets now garnering a higher share than commercial news and talk radio, it may be that a softer vocal approach, while delivering information on heavy issues, delivered on-demand, over the Internet is ‘The New Talk’. (Editor’s note: I certainly think so!). This podcast includes a sample of favorite ASMR artists, plus some audio nostalgia, with air checks of the Late Great Larry Lujack at WLS in the early 70’s, and George Michael at WFIL around the same time period. Plus, a bonus sample of early – and rare – ‘Progressive’ FM Radio Giant, KSAN-FM in San Francisco, in 1969. Some people laugh at ASMR artists, but they’re using the new tools, in a completely different way, to have fun with sound, and media, and technology, and they’re clearly speaking to a new generation of ‘audio’ listeners. Are offerings like ASMR changing the way we communicate with media? How might that eventually change what we see and hear from politicians, cable news channels, podcasts, broadcast and internet radio, and each other? Time for a fun podcast about something new. Sponsored by X Government Cars, and by Depot Star.