Podcast 302

Mass Markets and Politics. As the death rattle of the Mass Market echoes through the land, why do politicians, specifically those on one side of the spectrum continue to attempt to appeal to it? In discussing the rhetorical and organizational challenges of the politics recently, it was suggested that the reason some politicians make lurid comments is to ‘appeal to the mass markets’. If you were born at a certain time in the US, you became very familiar with something called ‘The Mass Market’. From Elvis, to the 1960 Nixon/Kennedy Debates, the Beatles on Ed Sullivan, favorite TV shows and songs and the radio stations people listened to, there was a collective experience. Millions had to wait a week for the next episode of their favorite show. You had to go to a big department store to examine consumer goods. It was an era of shared experience; one after another, from Johnny Carson to Star Trek, to All in the Family and Miami Vice. Radio multiplied from AM only to AM and FM, but all still served a mass market and provided a mass experience. First came cable television, which brought scores of nationwide channels into the home, then the VHS machine, the DVD, Netlfix and very recently, on-demand audio and video, You Tube, Google Hang Outs, Vimeo, Netflix, iTunes, Amazon Prime, HBO Go, and more to come.  Now people can have the experience they want, when they want it, how they want it. They can research characters, content and what it said. Now, the experience is between the content provider, the retailer, politician, entertainer or writer and the individual. While we still have shared experiences, we may have it at different times, we may binge listen and view, we may not have the same experience as someone else. Why then, do politicians insist on lining up and yelling at each other, say ridiculous things to get publicity, why do political parties insist on mass promotional orgies called conventions be televised on the ‘networks’, when the era of Mass Specialization is upon us, and growing stronger every day? Are candidates that play to the mass markets making a mistake? What new tools are there and how can they be used to win. 1965 called, and left a message. It’s not coming back. Ever. Sponsored by Ryan Plumbing and Heating. 

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Podcast 300

Republicans and Rhetoric. Wasn’t able to tape tonight’s appearance at the SD-61 Chili Dinner and Contest. Thanks to everyone who showed. Podcast 300, aside from being a milestone for The Bob Davis Podcasts, gives the listener an idea of what was discussed. One usually comes away from these kinds of events feeling a little uneasy, especially when hard political issues are discussed. I usually write these podcast notes in the third person, but not this time. I am either seeing things others don’t see in the political process — out in front of the vanguard so to speak — or the things I am seeing and feeling are internal issues and aren’t really there. At this weekend’s big confab in Iowa, the good news is that Wisconsin Governor Scott Walker was able to connect in a personal and substantive appeal to the conservatives gathered in the Hawkeye state for Congressman King’s event. The bad news is that Donald Trump and Sarah Palin made purely rhetorical appeals, which I think damage the so called conservative ‘brand’. Now, since it was a Republican get together I don’t expect good coverage from most of the media, but some of the things said were just not helpful. Aside from involvement in local politics, if so called conservatives are going to be able to argue their points, they are going to have more than just rhetorical arguments. If all Republicans are going to do is bray in an attempt to persuade, or shock, without eliciting any information, it is going to be a very long election cycle from next fall, to November of 2016. It is possible to persuade and inform. The problem is what do Republicans want to do? What do they stand for? What’s their plan for the long term? As people shift from outrage and frustration to addressing a kind of inner challenge, do any candidates in any political party understand that challenge? Mostly what I hear is a lot of empty talk about values and outrage and demands. Is that connecting with people? We talked about some of this at the SD61 event, and I review that conversation in this podcast. Sponsored by Depotstar. 

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Podcast 296

MYSOTU. What started as a courtesy to Congress by President Washington has morphed into an irritating media spectacle, bordering on – no wait, it has become – obscene. It is time for every American to use whatever media you can, to deliver your own State of The Union Message. Line some chairs up, invite friends over, have the postal worker down the block join you, so you can use him as an example during your speech, make sure everyone wears a suit, add klieg lights and cameras for effect. If you have a teleprompter or two laying around, throw them in as well. (Editor’s Note: I invited congress to join me, but they had other things to do, so my State of The Union Address is delivered from the Broadcast Bunker.) The media machine cannot be without a story, and beheadings are getting old, so the new story line is the President is pugnaciously at least, thumbing his nose at Congress. Somehow this is viewed as new behavior, though he has been doing it all along. The results? President Obama lost the House and then the Senate is a series of historically bad election cycles for The President’s party, yet analysts think somehow, now that Republicans are in charge in Congress, he’ll get different results. Moreover, the President’s restless flying around the country and making speeches, offering candy and popcorn to the masses is now considered something called Populism. If you are a media commentator and you say the word ‘Populist’ and another word like, ‘Electorate’ in the same sentence, people think you’re smart. Populism? What’s that. Nothing, really. Nothing that can be defined as a real political philosophy or ‘policy’ per se. Using the standard definitions, your dog could be a ‘Populist’, and probably a pretty good one. The ‘Populist’ President wants to raise taxes on the rich, give it back to the middle class, if the middle class sops perform tricks and jump through rings of fire to get tax ‘credits’. Thanks! Meanwhile, he wants to increase spending by something like 7 percent, to add to an already massive public debt, the largest ever accrued in one administration in history. But hey, we got a baseball cap and a beer can insulator, right? Republicans? They’re going to fix it all so it works, don’t you know that? What it comes down to is Statist, versus Non Statist, and there are an awful lot of Statists in Washington right now. The good news? The Bob Davis Podcasts SOTU is mercifully short. The post SOTU party awaits. Sponsored by X Government Cars. 

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