Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

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Midnight-Curfew-WalkandTalk-Bob Davis Podcast 931

Rules For WalkandTalk Podcast

Firstly, rules for the walk and talk podcast are no preparation and no plan. Just walking and talking. Time to take a break from the surreal world we live in. Join me on the walk in Midnight-Curfew-WalkandTalk-Bob Davis Podcast 931.

Throw The Plan Out

Secondly, I did have some things I thought I would talk about in this podcast. As soon as I got outside I threw all of that out.

Switch On Summer

Above all, we’re having a warm beginning of June here in the Upper Midwest. We don’t take that lightly.

Back In The Day

On the other hand it’s still hard for me to believe that 75 days ago we were living ‘normal’ lives.

What’s Next?

These days there’s a surreal quality to everything. Consequently we don’t have a sense of where things are headed. How any of this will play out is anyone’s guess.

No Predictions Here

Above all there is my firm commitment not to tell listeners and subscribers what to think or how we should proceed. Everyone is going to have to come to their own conclusions.

Living Through Difficult Times

Certainly I wonder how people felt during times of upheaval in history. Subsequently I am sure few of those people ‘knew’ where ‘things’ were going or how it would turn out.

Sure Hope Something Else Doesn’t Happen!

For example someone remarked to me in a networking session this week, “I sure hope something else doesn’t happen!”.

Likewise I am sure.

Midnight Walk In The Moonlight Cures Just About Anything

Finally my antidote for angst about the future and the crisis we’re all living through is a midnight walk in the moonlight. Even during a curfew it works wonders every time.

Walk…And Talk

In short, join me while I take a walk and talk about some new audio equipment, the surreal times we’re living through and more in Midnight-Curfew-WalkandTalk-Bob Davis Podcast 931.

Sponsored by Virtus Law Strategic Business Legal Services

Midnight-Curfew-WalkandTalk-Bob Davis Podcast 931

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Turning-Off-FB-Comments-Bob Davis Podcast 869

Turn Off The Comments

First of all if you use FaceBook for friends and family good for you. If you’re a political-social content creator, engagement through comments may not be a great idea these days. Learn more in Turning-Off-FB-Comments-Bob Davis Podcast 869.

Is It Really All About Engagement?

It’s especially relevant that social media experts tell businesses to seek out what they call ‘engagement’. Likes. Shares. Especially comments.

Political Social Content Creators Beware

These are great suggestions for wilderness guide services or seamstresses and hardware stores.

In contrast for content creators in the political and social sphere comments can be a huge problem. Listeners and subscribers know I have long had my issues with social media. Especially my favorite whipping boy FaceBook.

Take Action

After years of struggling with abusive, bullying and ignorant comments on my FaceBook business page I recently took action.

Unique Challenges

Content creators in the political arena have unique challenges when it comes to engagement. Especially on FaceBook. It’s time to talk about doing something about trolls, bullies and ignoramuses.

How’s Your Feeds?

Has suppressing comments on my page had a negative effect on engagement on my website or on my feeds? Learn more in Turning-Off-FB-Comments-Bob Davis Podcast 869.

My Way Or The Highway

Moreover is this a free speech issue? I say when it comes to social media pages, your role as an administrator of your page takes precedence. It’s your way, or the highway.

What Kind Of Engagement Do You Want?

Certainly I talked to advertising and social media experts before making this decision. In the end it comes down to what kind of engagement the creator wants. Do you want clicks to your website or more FaceBook likes.

No Snark Zone

Even more, users seldom bother to read, watch or listen to content. In contrast they don’t seem to have any problem dishing the snark on the content they didn’t read, watch or listen to, anyway.

Lock It Down

What does a creator do? I’ve decided to make commenting on my pages very difficult unless I know you personally.

We Have To Solve This Problem

Seems like it’s necessary to point out – again – that social media has become a fertile ground for manipulating the masses.

New laws and breaking up the social media giants won’t solve this.

We have to.

Sponsored by Ryan Plumbing and Heating of Saint Paul and Fitness Together Private Personalized Training and Nutrition

Turning-Off-FB-Comments-Bob Davis Podcast 869

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