iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

Radio Talk

I don’t always talk about radio in my podcasts these days. However when something most noteworthy happens, I do. Learn more in iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893.

Displacements Or Firings?

Recently the biggest radio company in the United States unexpectedly announced it was firing over a thousand employees. Especially relevant is the fact that the company used such obtuse language in its press releases, it confused news writers and listeners.

You Got A Future?

Moreover this event has kicked off a lot of discussions about the ‘future of radio‘ in this country. In addition suddenly all my friends and clients are asking me to comment.

Not much

First of all, radio doesn’t have much of a future. At least not as we have known it. I’ll tell you why in iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893 and in a recent podcast I did about the history of top forty radio. You can find it here.

Content Creators Struggle Too

Furthermore all not rosy in the digital media world either.

It’s All About Revenue

While it seems like everyone who has ever worked in the radio business has an opinion about how iHeart ‘screwed up’, the bottom line is revenue. An industry that scaled to a certain point based on the old business model, simply can’t support that scale anymore.

Digital Marketing

In contrast various forms of digital marketing are all the rage, sucking all the revenue from ‘traditional’ forms of advertising as well as media production. Digital platforms are producing huge numbers while we haven’t quite figured out how to monetize individual content creators very well yet.

Disruptive Technologies Rule

Finally we’re living through an extraordinary moment in history. Due to disruptive technologies we’ve seen more traditional businesses destroyed and whole industries laid to waste. Broadcast radio and television are just two of them.

Tower of Babel

Even more, considering the tower of babel that is American Corporate Business Speak, I wonder how well other industries and businesses are actually doing.

On The Beach

In conclusion it’s tough to lose your job no matter what you do. Because of the realities in radio these days, I am afraid there will be many more people on the beach.

Sponsored by Reliafund Payment Processors

iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

 

 

Turning-Off-FB-Comments-Bob Davis Podcast 869

Turn Off The Comments

First of all if you use FaceBook for friends and family good for you. If you’re a political-social content creator, engagement through comments may not be a great idea these days. Learn more in Turning-Off-FB-Comments-Bob Davis Podcast 869.

Is It Really All About Engagement?

It’s especially relevant that social media experts tell businesses to seek out what they call ‘engagement’. Likes. Shares. Especially comments.

Political Social Content Creators Beware

These are great suggestions for wilderness guide services or seamstresses and hardware stores.

In contrast for content creators in the political and social sphere comments can be a huge problem. Listeners and subscribers know I have long had my issues with social media. Especially my favorite whipping boy FaceBook.

Take Action

After years of struggling with abusive, bullying and ignorant comments on my FaceBook business page I recently took action.

Unique Challenges

Content creators in the political arena have unique challenges when it comes to engagement. Especially on FaceBook. It’s time to talk about doing something about trolls, bullies and ignoramuses.

How’s Your Feeds?

Has suppressing comments on my page had a negative effect on engagement on my website or on my feeds? Learn more in Turning-Off-FB-Comments-Bob Davis Podcast 869.

My Way Or The Highway

Moreover is this a free speech issue? I say when it comes to social media pages, your role as an administrator of your page takes precedence. It’s your way, or the highway.

What Kind Of Engagement Do You Want?

Certainly I talked to advertising and social media experts before making this decision. In the end it comes down to what kind of engagement the creator wants. Do you want clicks to your website or more FaceBook likes.

No Snark Zone

Even more, users seldom bother to read, watch or listen to content. In contrast they don’t seem to have any problem dishing the snark on the content they didn’t read, watch or listen to, anyway.

Lock It Down

What does a creator do? I’ve decided to make commenting on my pages very difficult unless I know you personally.

We Have To Solve This Problem

Seems like it’s necessary to point out – again – that social media has become a fertile ground for manipulating the masses.

New laws and breaking up the social media giants won’t solve this.

We have to.

Sponsored by Ryan Plumbing and Heating of Saint Paul and Fitness Together Private Personalized Training and Nutrition

Turning-Off-FB-Comments-Bob Davis Podcast 869

Taylor Swift-Kanye West-When Artists Pick Sides-Podcast 765

Taylor Swift gets involved in a senate race. Kanye West endorses the president. These days when emotions run high, do artists risk their fan base when they pick a side? Find out in Taylor Swift-Kanye West-When Artists Pick Sides-Podcast 765.

Influencers Who May Not Be Influential

Moreover it’s not just artists. Comedians, actors and music stars get publicity for choosing sides too. Especially relevant are political bloggers and other influencers who think they can pick winners in national political events.

Religious You Tubers On Crack

In addition religious broadcasters spend a lot of time back pedaling from predictions of the end of the world. Why would those who are about transcending the world choose to endorse a political viewpoint in the world? We’ll talk about it in Taylor Swift-Kanye West-When Artists Pick Sides-Podcast 765.

Image Versus Free Speech

This isn’t about free speech. The seed of thought here is about image. I think artists are bigger than the slimy and messy world of politics. Finally, even political commentators ruin themselves when they feel the need to rush out and endorse a political ‘hero’ of the moment. The goal is usually relevance. Or, is it ego?

When Idealists and Artists Fall Into The Oily Political Pit

In the end, it’s my experience politicians never do what they promise. Finally the seedy world of politics especially in Washington DC is no place for idealists. Truth is, the best artists can channel their frustration or anger into…art! Real art.

Memes Videos and Rants

Unfortunately it seems like local artists and commentators as well as a few national artists who should know better, feel compelled to fill their social media feeds with memes, videos and rants. I am sure most of them would hope those will someday be forgotten. As a result I tentatively suggest artists and commentators use our talent and our tools rather than overt rants and social media.

Sponsored By Johantgen’s Jewelers and Water Butler Water Purification Systems

Taylor Swift-Kanye West-When Artists Pick Sides-Podcast 765