iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

Radio Talk

I don’t always talk about radio in my podcasts these days. However when something most noteworthy happens, I do. Learn more in iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893.

Displacements Or Firings?

Recently the biggest radio company in the United States unexpectedly announced it was firing over a thousand employees. Especially relevant is the fact that the company used such obtuse language in its press releases, it confused news writers and listeners.

You Got A Future?

Moreover this event has kicked off a lot of discussions about the ‘future of radio‘ in this country. In addition suddenly all my friends and clients are asking me to comment.

Not much

First of all, radio doesn’t have much of a future. At least not as we have known it. I’ll tell you why in iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893 and in a recent podcast I did about the history of top forty radio. You can find it here.

Content Creators Struggle Too

Furthermore all not rosy in the digital media world either.

It’s All About Revenue

While it seems like everyone who has ever worked in the radio business has an opinion about how iHeart ‘screwed up’, the bottom line is revenue. An industry that scaled to a certain point based on the old business model, simply can’t support that scale anymore.

Digital Marketing

In contrast various forms of digital marketing are all the rage, sucking all the revenue from ‘traditional’ forms of advertising as well as media production. Digital platforms are producing huge numbers while we haven’t quite figured out how to monetize individual content creators very well yet.

Disruptive Technologies Rule

Finally we’re living through an extraordinary moment in history. Due to disruptive technologies we’ve seen more traditional businesses destroyed and whole industries laid to waste. Broadcast radio and television are just two of them.

Tower of Babel

Even more, considering the tower of babel that is American Corporate Business Speak, I wonder how well other industries and businesses are actually doing.

On The Beach

In conclusion it’s tough to lose your job no matter what you do. Because of the realities in radio these days, I am afraid there will be many more people on the beach.

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iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

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Political Content Boring Audiences-Podcast 672

Political Content Boring Audiences-Podcast 672

First of all political content is everywhere. Seems like adding to it is spitting into the wind. Especially relevant is a reality star president who has turned government into a cartoon. In Political Content Boring Audiences-Podcast 672.

Saturated With Political Content

Furthermore journalists, TV Stars, entertainers, and athletes have become players in the daily drama. The last refuge was sports. Most of all sports channels have now joined the melee.

Gets Older Everyday

Political content as entertainment emerged over thirty years ago. It was new then but these days, political content is saturating our lives. It wasn’t always this way. We’ll talk about it in Political Content Boring Audiences-Podcast 672.

What Would Johnny Do?

Millions watched a decidedly nonpolitical show during the peak years of ‘The Tonight Show’ with Johnny Carson. The opposite is true today. Or is it?.

Hundreds of Millions Are On New Platforms

Most noteworthy are entertainment channels on new platforms like SnapChat, Instagram, and You Tube, with more viewers and subscribers than ‘The Tonight Show’ at its peak. Political offerings on any channel pale in contrast. Find out what the stats are in Political Content Boring Audiences-Podcast 672.

Think Different

Much as we believe traditional media is king maybe it’s time to think differently. Furthermore digital platforms for newspapers and radio boast hundreds of millions of subscribers and listeners. As purely entertainment offerings on new platforms get hundreds of millions of views and subscriptions traditional media keeps banging away on politics.

It’s Wallpaper

In conclusion when something is everywhere it isn’t unique or interesting. With so much political stuff it’s natural for content creators to wonder whether audiences are getting bored with it.

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Political Content Boring Audiences-Podcast 672

 

 

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East Tennessee Reflections On Radio's Fade-Podcast 637

East Tennessee Reflections On Radio’s Fade-Podcast 637

One of the greatest benefits to a road trip is seeing old friends. If you spend any time working in radio, you will have a lot of friends all over the country. Even better when they live in East Tennessee. Good thing about friends you went to high school with? They really know you. In East Tennessee Reflections On Radio’s Fade-Podcast 637.

Two Different Paths Same Industry

John Holland and I took different paths in the radio business. When we get together, we compare notes. Naturally radio is going to come up in any conversation. Join us in East Tennessee Reflections On Radio’s Fade-Podcast 637.

Local Radio

Holland appears to be obsessed with the potential of local radio. Specifically a radio station in Taos, New Mexico. I just don’t want to do another political podcast. So, a hot mess of random topics is on the menu in East Tennessee Reflections On Radio’s Fade-Podcast 637.

Taos New Mexico’s Number One

In fact, my friend talked so much about this radio station in Taos, New Mexico I had a vivid dream about working for that perfect radio station somewhere, only to realize it doesn’t exist, and especially not these days. John says it does. In Taos. New Mexico.

Radio’s Fade And The Rise of Digital Media

Radio is fading as a medium and as a business these days. It seems like the part of the reason is a decrease in local radio’s ability to remain relevant to local communities. At least that’s John’s position. I believe much of the fading relevance is due to the fact that people have a vast array of choice on the Internet. Podcasts. Music services. Social Media. E-Books. You name it.

Work Until You’re Dead

The older you get, the more you hear contemporaries talk about retirement. Nether one of us can understand why. My feeling is one should work until they drop. It keeps you engaged and relevant. Finally, what’s so great about Tennessee.

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East Tennessee Reflections On Radio’s Fade-Podcast 637

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