Everyone Interested In Podcasting Now
Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.
Experienced Ad Man and Podcaster Talk
Secondly who better to talk about podcast advertising than an experienced ad man?
Sharp Creative In Minneapolis
Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.
The Bob Davis Podcasts
As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.
Pet Peeves as Opportunities
Return On Investment
For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.
How Podcasts Actually Work
Podcasts And Strategic Branding
Subtle and Effective
Flexible and Creative
Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.
Branding Process and Strategy
These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.
Strike While The Iron Is Hot!
More Podcasts Bigger Audiences More Feeds
In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.
Join The Conversation
Join two madmen as we talk podcast advertising, strategy and more.
Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943