Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad Business Marketing Ideas For 2024

It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Define Marketing

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Advertising

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

Bad Ideas

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

Be Wary

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

YouTube

Take the case of a new idea prominent on YouTube.

Podcasts

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

YouTube Will Find Audience

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

So They Say

All in all a great idea.

Right?

What Makes A Business Successful?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

Don’t You Already Have Enough To Do?

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Advice About YouTube From Total Strangers

Finally the other day someone I didn’t know walked up to me in the grocery store.

Monetized?

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

Joe Kennedy’s 1929 Advice

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Peaking Trends

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

Where Is Your Time Best Spent?

But it’s equally important we spend our time where it helps the business the most.

Do You Want Be In The Media Business Too?

Compared to being in the media business at the same time.

Sponsored by 36 LYN

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

 

 

 

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Fitness-Future-Business-Networking-Bob Davis Podcast 866

Fitness-Future-Business-Networking-Bob Davis Podcast 866

Business Networking for Growth and Friendship

I’ve learned the importance of business networking these days. In addition to growing your small business, you meet great people. I’m joined by networking partner John Unverzagt in Fitness-Future-Business-Networking-Bob Davis Podcast 866.

Fitness Together

Especially relevant is the fact that John is the owner of two Fitness Together locations in Minneapolis and Saint Paul. You can click here for the link to Fitness Together.

My Business

Most noteworthy is the disclaimer at the beginning of this podcast. One of the things I do not do is sell interviews in my podcasts. I sell personal endorsement advertisements in my podcasts.

A Podcast Interview Prize

Recently as a prize at our networking group I gave away a podcast interview. John won that interview, and also happens to be a client. All the better for Fitness Together, right?

John’s Story

Even more John has a great story about his journey to becoming a fitness business owner. Furthermore his family’s hometown is also my family’s hometown. Plus I have my own fitness favorite, Yoga. Learn more here.

Future of Fitness

Certainly having one of my networking partners as a guest on the podcast is key. Moreover John shares some great observations about the Fitness Industry, his journey and the future of fitness.

First Generation Fitness Training Professionals

John has been in the fitness industry for a long time. As a result he lays claim to being among the first generation of professional fitness trainers. We’ll talk about the odyssey of fitness, from the first boxing gyms, to the big box gyms of today and especially the kind of focused personalized training Fitness Together provides in Fitness-Future-Business-Networking-Bob Davis Podcast 866.

Life Experiences

Finally we share some personal stories about the value of business networking for small businesses. For me, the opportunity to talk with other small business owners who have different life experiences and personalities is very important.

Fitness Has Become A Big Industry

In conclusion, fitness in general has grown to be a huge industry. What’s the future of Fitness?

DNA Testing To Sport Power Lifting

From DNA Testing to focus nutrition to Yoga, Power Lifting, CrossFit and more.

Sponsored by Ryan Plumbing and Heating of Saint Paul and Reliafund Payment Processors

Fitness-Future-Business-Networking-Bob Davis Podcast 866

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Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

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