Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad Business Marketing Ideas For 2024

It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Define Marketing

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Advertising

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

Bad Ideas

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

Be Wary

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

YouTube

Take the case of a new idea prominent on YouTube.

Podcasts

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

YouTube Will Find Audience

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

So They Say

All in all a great idea.

Right?

What Makes A Business Successful?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

Don’t You Already Have Enough To Do?

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Advice About YouTube From Total Strangers

Finally the other day someone I didn’t know walked up to me in the grocery store.

Monetized?

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

Joe Kennedy’s 1929 Advice

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Peaking Trends

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

Where Is Your Time Best Spent?

But it’s equally important we spend our time where it helps the business the most.

Do You Want Be In The Media Business Too?

Compared to being in the media business at the same time.

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Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

 

 

 

Human-Nature-Progress-Random-Thoughts-Bob Davis Podcast 875

Winter Is Here…Already

I think it’s time to talk about a more reflective season. Winter is here in Minnesota. Even though it’s only Veterans Day, it’s winter. More time spent reading, streaming TV and more. We’ll talk about it in Human-Nature-Progress-Random-Thoughts-Bob Davis Podcast 875.

Two Recent Podcasts Highlighted

First of all I have to start with a review of my two recent podcasts with Congressman Tom Emmer. You can listen to them here and here. At one point in posting content on social media, I mentioned those two podcasts would be impossible on the radio today.

Mission Of The Bob Davis Podcasts

Moreover it reminds of me the mission of the Bob Davis Podcasts these days. Especially relevant is the need to say, and say again, I am not driven by wanting to be in a specific political or social construct.

Biggest Problem In Media Today

In addition it is necessary for me to say not only do I not want to be a ‘this or that’, I think the biggest problem in media today is most of the commentators, reporters, and so called analysts seem to need and want to come from a partisan perspective.

Some People Need Acceptance…Apparently

I think it is the wanting, even more the need to be accepted by some group. Learn more in Human-Nature-Progress-Random-Thoughts-Bob Davis Podcast 875.

Playing To The Crowd

Furthermore playing to an audience adds to the problem.

Say What We Want To Hear

Audiences expect content creators to say certain things. To defend or attack to shore up expectations. To say what they want to hear.

Not My Mission

Of course this is not my mission. My mission is to progress. To be decidedly unpredictable. To refuse a side. Ask questions. Advance the story. Artists progress, sometimes to the dismay of their audiences. Think Picasso, or even Elton John’s changes in style critics did not necessarily liike.

Don’t Follow. Lead!

Sometimes you have to lead the audience.

Human Progress?

I also thought a lot recently about human consciousness. Whether we are making progress. You hear a lot of talk these days about how much progress human beings are supposedly making.

You’ll have to listen to the podcast to get an idea of what I think.

Confusion

Finally the question of the progress of human consciousness leads me to wonder how we got where we are today. So much confusion about who’s right and wrong, what direction works, failing institutions and new ideas.

From Podcasts To The Wreck Of The Edmund Fitzgerald In This Podcast

Therefore it is a fitting random discussion that takes us from recent podcasts to The Wreck Of The Edmund Fitzgerald, the role of artists, and more.

I had a lot of fun with this one.

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Human-Nature-Progress-Random-Thoughts-Bob Davis Podcast 875