Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad Business Marketing Ideas For 2024

It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Define Marketing

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Advertising

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

Bad Ideas

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

Be Wary

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

YouTube

Take the case of a new idea prominent on YouTube.

Podcasts

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

YouTube Will Find Audience

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

So They Say

All in all a great idea.

Right?

What Makes A Business Successful?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

Don’t You Already Have Enough To Do?

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Advice About YouTube From Total Strangers

Finally the other day someone I didn’t know walked up to me in the grocery store.

Monetized?

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

Joe Kennedy’s 1929 Advice

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Peaking Trends

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

Where Is Your Time Best Spent?

But it’s equally important we spend our time where it helps the business the most.

Do You Want Be In The Media Business Too?

Compared to being in the media business at the same time.

Sponsored by 36 LYN

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

 

 

 

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How-To-Be-Your-Own-Reporter-Bob Davis Podcast 915

How-To-Be-Your-Own-Reporter-Bob Davis Podcast 915

How To Be Your Own Reporter

These days our minds are the new battleground. To fight back we have to be our own reporters. I’ll tell you how to do that in How-To-Be-Your-Own-Reporter-Bob Davis Podcast 915.

Politicians Lie

It’s especially relevant to point out politicians and so called leaders lie. If it’s Monday, they lie. If their lips are moving they are lying.

Start With Skepticism

Any decent reporter starts with being skeptical when it comes to those who wield power. From there it’s all about checking details and establishing fact. Why? Because we live in a world where the information channels are filled with crap. Moreover, it’s on purpose.

Investigate Sources

In addition most so called ‘news sources’ these days are thin on resources. Newspapers have cut their newsroom staffs. Television networks don’t always fact check. More importantly cable news is all about personalities and arguments.

We All Have Blind Spots

Most noteworthy are the biases we all come to the table with. We all have blind spots when it comes to the ‘leaders’ we think are ‘doing a good job’. That’s how they use us.

What We Want To Hear

Even more most of us want to hear what we agree with. We want to feel secure in our beliefs and conclusions. Consequently we gravitate to the sources, stories and personalities we agree with.

Get Rid Of The Blind Spots

Above all if you really want to understand what’s going on you have to work on getting rid of the blind spots.

How I Lost My Blind Spots

Certainly I’ll tell you how I lost my blind spots in How-To-Be-Your-Own-Reporter-Bob Davis Podcast 915.

Sources, Biases and Facts

Similarly I’ll give you some pointers on how to use your devices to run down sources, determine biases and establish facts.

I Do Not Advocate

Finally, it’s my policy and the policy of my podcasts not to advocate for or against issues. I don’t fight for politicians. I am not financed by political donors.

Conspiracy Theories, Horoscopes and Psychics

Furthermore the longer I do this the more I believe we have to work with the facts we know we can confirm. Conspiracy theories and opinions are fun. Horoscopes and psychics are for entertainment only, right?

Not Fighting To Convince You

In conclusion I’ve given up trying to convince listeners and subscribers. I don’t fight for or against a politician.

Some Stories And How To Do Your Homework

I’ll tell you some stories and help you become your own reporter in this extra extra podcast.

(Editor’s Note: I do this all the time, I talk about someone off the cuff, and get the name wrong. In this case I refer to a certain Doctor Redmond at the CDC. It’s Doctor Robert R. Redfield, recently in the news with the Coronavirus crsis response.)

Sponsored by Ryan Plumbing and Heating of Saint Paul and Reliafund Payment Processors

How-To-Be-Your-Own-Reporter-Bob Davis Podcast 915

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Celebrating Bob Davis Podcast 800-Lessons Learned-Future Plans

Celebrating Bob Davis Podcast 800-Lessons Learned-Future Plans

These days when it comes to podcasting milestones should be marked. My first podcast was in 2009. It’s most noteworthy that I have supported myself with a single podcast since 2013. Learn more in Celebrating Bob Davis Podcast 800-Lessons Learned-Future Plans.

Eight Hundred Podcasts

First of all after eight hundred podcasts I’ve done just about every crazy idea I can think of. I have never had a problem creating content or finding things to talk about. It is a creative challenge to come up with fresh ideas and venues for each podcast. Something I take very seriously. Here’s the Dillinger Podcast. And, here’s the Bonnie and Clyde Podcast.

Content Creators Business Challenge

Especially relevant for podcasters is the business challenge we face as independent content creators. Sure, if you’re famous there’s plenty of cash and help to put up a successful podcast.

Hardscrabble Media

In contrast the people close to my heart are the independent creators. I like to think of us as the hardscrabble farmers of the media ecosystem. Find out how it is for us in Celebrating Bob Davis Podcast 800-Lessons Learned-Future Plans.

Blog Page For Podcasts

Finally there have been a lot of changes at the Bob Davis Podcasts since the first podcast. The blog page is a full strength resource with blogs and links to my research for every podcast. Moreover I have committed myself to refusing to endorse, or fight for a point of view when it comes to politics.

No Shouting

In conclusion I find the social implications of policy far more interesting than joining the crowd shouting at listeners and subscribers about what they should believe and what they ‘should’ do. Do whatever you want. Believe what you will and more power to you!

Future Fun

2019 and 2020 will be big years for this podcast. Once I reach business goals the fun begins on the road. More about that later. Thanks to all of you for your support, subscriptions, and listening and especially sponsorships.

You will never know how much I appreciate it.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Celebrating Bob Davis Podcast 800-Lessons Learned-Future Plans

 

 

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