Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

How Owning Small Business Changes Views About Money-Podcast 682

Life is a journey and a process. These days there’s so much noise we forget how our experiences change our attitudes. Time for an easy talker about the challenges, changes and benefits of being an entrepreneur in How Owning Small Business Changes Views About Money-Podcast 682.

Spitting Into The Wind

One of the major news stories in the present time frame is the question of the so called tax reform bill. A podcaster wonders whether to do another podcast celebrating or condemning this legislation and concludes a discussion along these lines won’t advance the story. Especially relevant are the experiences of being in business and how it has changed how I think about money, labor and providing a service.

Owning A Business Changes A Life

In How Owning Small Business Changes Views About Money-Podcast 682 one of the key turning points in the life of a small business person is the transition from an employee mindset and the mindset of an entrepreneur. Moreover there’s also a change in how the business person thinks about service to clients and in the case of communications, the audience.

Freedom Isn’t Free

Most Americans these days grew up in middle class families. We were taught to work hard, tell the truth and to follow the rules. For the most part these are bedrock lessons we all need to learn. However one of the first lessons one learns in business is the heady freedom of being your own master. This turns out to be a great challenge. We’ll talk about it in How Owning Small Business Changes Views About Money-Podcast 682.

Take The Risk

Considering making the leap from employee to business owner? How Owning Small Business Changes Views About Money-Podcast 682 might give you some thought starters and things to consider. I am not one to read primers on business or ‘how to’s’. In some ways I wish I was, but then the journey of learning to sail on rough seas wouldn’t be part of the experience. For me, that’s what it’s all about.

Sponsored by Reliafund

How Owning Small Business Changes Views About Money-Podcast 682

 

Podcasting Life and Business After Four Years-Podcast 622

What’s it like to support yourself as a podcaster? I looked up the other day and asked, “How long have I been doing this?” 2009 was the actual start date. I’ve been in business supporting myself as a podcaster exclusively since 2013. Learned a lot of lessons in that time. It seems like I’ve been in business a lot longer than nearly four years. Hear some of those lessons in Podcasting Life and Business After Four Years-Podcast 622.

Soul killing corporate jobs aren’t for everyone

Some business owners wish for the peace of collecting a paycheck and doing what the boss wants. Not me. Going into business for myself has been a path of self discovery and self realization. You say goodbye to eight hour days and regimented work schedules. No more guaranteed paychecks. Some months are great. Some aren’t so great. You’re ‘On It’ pretty much 24 hours a day. Freedom is one of the rewards. Wouldn’t trade it for anything.

Self Realization

Surprisingly, how I spend my time has become one of the top priorities. I can do anything I want. Is what I am doing with my time going to benefit the business? How does the business grow? What is the core business? How is that going to change? Self Realization is one of the big benefits of being in business alone. No one around to give orders. Good decisions accrue to the business owner. So do the bad decisions. Thus, you spend a lot of time thinking things through.

Content Creators

Centuries of business have been about consolidating physical space. Farmers need more land. Ranchers need more space for more cattle. Retailers always want to open new locations. Content creators have real estate in cyber space. With the right tools we can make that space as big as it needs to be. A new world requires a complete change in thinking. Content creators don’t just have to change the ‘working for the man’ mindset, but how we think about what we do as well.

Podcasting As A Business

Podcasting is still a fledgling ‘industry’. We podcasters are cutting a new trail. As an advertising medium Podcasting works. Smaller podcasts can yield very good results too. Podcasts big and small tell stories and provide basic information on highly specific topics unavailable anywhere else. Podcasters make an authentic human connection with the listener not found in broadcast media.

Walk and Talk

The rules of the Walk and Talk Podcast are no prep, no plan. Just talk. Join me. What came up in this podcast are the life and business lessons I’ve learned since I started podcasting. If you’re considering going into business for yourself, especially as a content creator, do what you love. Passion for the work will get you through a lot of rainy days.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Podcasting Life and Business After Four Years-Podcast 622

 

 

 

Midnight Walk and Talk-Ambition Business Materialism-Podcast 615

Coffee in the morning? Yoga? Check and check. Doesn’t take much to make me happy these days. Have my wants become less than my needs? Motivation is essential to build a business. More clients. More revenue. Where does your motivation come from? In Midnight Walk and Talk-Ambition Business Materialism-Podcast 615.

Think Different

What’s your motivation? Material wants can fuel ambition. Good right? Thing is, creative people think a little differently. Motivated by the work. Add coffee, yoga and a roof and you probably have one happy creative. Thing is maybe that creative needs a little more, but doesn’t ‘know’ it. We’re going to walk and talk about it in Midnight Walk and Talk-Ambition Business Materialism-Podcast 615.

Unconscious Needs Surprise

Rules of the walk and talk podcast. No preparation. No plan. See what comes up. I was surprised in this podcast! Thoughts about what we need versus was we want in a material culture surfaced. Do we know what we need? Do we need a brand new car? Nice to have. No judgement on that new Bentley! But, do I need a new Bentley. Nah.

Simple Life

Got four pairs of old jeans. Two pairs of boots. Some flannel shirts. An all protein diet. Casino buffet night once a week. Water and coffee only. Yoga Mat. Two CarHart jackets. A hat and some broken glasses. A 2000 Ford Diesel Ambulance. An old Crown Vic. Travel and Adventure. Lots of audio equipment. Three old computers. Smart Phone. Stay up all night. Do a podcast. Feeling great. In Midnight Walk and Talk-Ambition Business Materialism-Podcast 615.

Meeting Needs

Sometimes we need more than we want. We just don’t know it. Maybe the ambition to serve more clients and a bigger audience would be served by making sure some needs, spoken or unspoken, get met. Now, about that Bentley.

Sponsored by Ryan Plumbing and Heating of Saint Paul.