Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

 

 

 

Resolution-Free-New-Year-Gratitude-Bob Davis Podcast 889

Resolution Free New Year’s Podcast

I don’t do resolutions. First of all, these days everything has a ‘best practices‘ guide. Second I do two things on the New Year. I thank the people who meant the most, let the year go and move on. We’ll do that in Resolution-Free-New-Year-Gratitude-Bob Davis Podcast 889.

2019 Was A Slog

Above all each year seems to have a theme in my experience. Moreover 2019 was more of a slog than a dance. I think that’s true for most people.

Plenty Of Gratitude

A lot of friends and clients went above and beyond this year. Consequently I’ll use this podcast as an opportunity to show my gratitude to all of them.

Bob Davis Podcasts Hit Ten Year Mark

In addition this is my tenth year podcasting. I was an early adopter when it came to podcasting. I find it hard to believe I have managed almost one thousand podcasts, all with sponsors.

Creative Businesses

Certainly creative businesses are tough rows to hoe. These days running a creative enterprise can feel like walking around in the dark trying to find the light switch. Learn more in Resolution-Free-New-Year-Gratitude-Bob Davis Podcast 889.

Business Networking

In contrast to stumbling around in the dark, the new wrinkle for 2019 has been business networking. My business and my life has been greatly enriched by my business networking partners. They get a big thank you as do all my clients.

Contributors Take A Bow

Furthermore the people who have contributed to the Bob Davis Podcasts really deserve special mention. I often say that those contributions can often be the difference between not eating and eating, when I am on the road.

A Shift Away From Day To Day Politics

It’s most noteworthy that this year marks a decided shift away from day to day politics and this podcast.

I think all of us get tired of day to day arguments that lead nowhere.

Travel and Yoga

Above all travel and yoga have helped to make that transition.

Happy New Year!

Sponsored by Virtus Law

Resolution-Free-New-Year-Gratitude-Bob Davis Podcast 889

Fitness-Future-Business-Networking-Bob Davis Podcast 866

Business Networking for Growth and Friendship

I’ve learned the importance of business networking these days. In addition to growing your small business, you meet great people. I’m joined by networking partner John Unverzagt in Fitness-Future-Business-Networking-Bob Davis Podcast 866.

Fitness Together

Especially relevant is the fact that John is the owner of two Fitness Together locations in Minneapolis and Saint Paul. You can click here for the link to Fitness Together.

My Business

Most noteworthy is the disclaimer at the beginning of this podcast. One of the things I do not do is sell interviews in my podcasts. I sell personal endorsement advertisements in my podcasts.

A Podcast Interview Prize

Recently as a prize at our networking group I gave away a podcast interview. John won that interview, and also happens to be a client. All the better for Fitness Together, right?

John’s Story

Even more John has a great story about his journey to becoming a fitness business owner. Furthermore his family’s hometown is also my family’s hometown. Plus I have my own fitness favorite, Yoga. Learn more here.

Future of Fitness

Certainly having one of my networking partners as a guest on the podcast is key. Moreover John shares some great observations about the Fitness Industry, his journey and the future of fitness.

First Generation Fitness Training Professionals

John has been in the fitness industry for a long time. As a result he lays claim to being among the first generation of professional fitness trainers. We’ll talk about the odyssey of fitness, from the first boxing gyms, to the big box gyms of today and especially the kind of focused personalized training Fitness Together provides in Fitness-Future-Business-Networking-Bob Davis Podcast 866.

Life Experiences

Finally we share some personal stories about the value of business networking for small businesses. For me, the opportunity to talk with other small business owners who have different life experiences and personalities is very important.

Fitness Has Become A Big Industry

In conclusion, fitness in general has grown to be a huge industry. What’s the future of Fitness?

DNA Testing To Sport Power Lifting

From DNA Testing to focus nutrition to Yoga, Power Lifting, CrossFit and more.

Sponsored by Ryan Plumbing and Heating of Saint Paul and Reliafund Payment Processors

Fitness-Future-Business-Networking-Bob Davis Podcast 866