Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad Business Marketing Ideas For 2024

It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Define Marketing

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Advertising

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

Bad Ideas

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

Be Wary

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

YouTube

Take the case of a new idea prominent on YouTube.

Podcasts

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

YouTube Will Find Audience

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

So They Say

All in all a great idea.

Right?

What Makes A Business Successful?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

Don’t You Already Have Enough To Do?

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Advice About YouTube From Total Strangers

Finally the other day someone I didn’t know walked up to me in the grocery store.

Monetized?

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

Joe Kennedy’s 1929 Advice

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Peaking Trends

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

Where Is Your Time Best Spent?

But it’s equally important we spend our time where it helps the business the most.

Do You Want Be In The Media Business Too?

Compared to being in the media business at the same time.

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Podcast: Play in new window | Download (Duration: 31:38 — ) | Embed

Subscribe: Apple Podcasts | RSS

Nomads-Navigating-Change-Bob Davis Podcast 1007

Nomads Navigating Change

Above all when it comes to nomads navigating change freedom on the road comes with a cost. Find out more in Nomads-Navigating-Change-Bob Davis Podcast 1007.

Embracing Change

Firstly when I made the decision to downsize into a 2000 Ford E450 ambulance I was embracing change in a big way.

New Life

Secondly I found a new life on the road.

And I love it.

Letting Go Of Old Life Can Be Difficult

But these days I’m having to let go of parts of my old life.

Struggle With The Old and New

Even more most nomads I am sure struggle with the old and the new.

Business Networking

Case in point. My business networking group.

Video Conferencing Platforms

To clarify one of the great changes was the adoption of video conferencing software.

Mobile Tech Means Flexibility

Certainly platforms like Zoom provide digital nomads with tremendous cost effective flexibility.

For Some It’s A Struggle

However some companies and groups struggle to integrate video conferencing and remote work into their operations.

On The Beach

Therefore we nomads often find ourselves ‘on the beach’ when decisions are made to do away with remote work options and video conference platforms in the day to day.

Buh Bye

Consequently I will be saying goodbye to a business networking group I’ve come to depend on.

Easy Come Easy Go On The Road

In short some might say ‘easy come…easy go’.

Emotional Effects Of Decisions

The surprise for me, is the discovery of how emotionally I was effected by this development.

Never Question

Most importantly I have never questioned my decision to become a digital nomad and ply America’s back roads.

Never Look Back

Best decision I ever made.

Doesn’t Make It Easier

But that doesn’t make it any easier when you have to say goodbye to people you care about and have loved working with.

Nomads Deal With Change Issues

Finally I know all digital nomads deal with these kinds of issues.

Crossroads Opportunity

Even more we find crossroads like this a challenge and opportunity for growth.

Not Easy

Doesn’t make it any easier.

Communications and Connectivity

To sum up communications options and connectivity have never been better or easier.

My Mobile Internet Is Rad

To clarify I’m going to explain how my new mobile internet connection works flawlessly.

Better Mobile Tech Every Day

Therefore it’s too bad when groups and companies don’t realize mobile tech is getting better and better every day.

Sponsored by Cartridge World Why Pay More To Print.

Nomads-Navigating-Change-Bob Davis Podcast 1007

Podcast: Play in new window | Download (Duration: 37:51 — 86.6MB) | Embed

Subscribe: Apple Podcasts | RSS

Celebrating-My-OneThousandth-Podcast-Bob Davis Podcast 1000

Celebrating My Onethousandth Podcast

Firstly when I imagined celebrating my one thousandth podcast I did not think I would by high in the Sierras. Come on up to where the flavor is in Celebrating-My-OneThousandth-Podcast-Bob Davis Podcast 1000.

Much Different

Secondly Celebrating-My-OneThousandth-Podcast-Bob Davis Podcast 1000 is a much different podcast than my 500th podcast celebration.

Key Decisions Drive Content

Most importantly my decision to go on the road permanently and share those experiences has driven my podcasts since last October.

Details Details

Listen for more details.

Nomad Experience

These days it’s all about travel and the nomad experience for me.

Best Yet

Moreover this is the best experience I’ve had yet.

Thanking Listeners And More

Therefore I have to thank listeners, sponsors and contributors that made this all possible.

Peak Experiences

And I plan to continue sharing this peak experience with subscribers and listeners going forward.

Setting For Podcast 1000

In addition there is the setting for this podcast.

Empty Campsite In The Sierras On A Weekend

Even more there is a story of how I came to be in an empty campsite in the Sierras on a weekend no less.

Patience

Certainly patience played a role.

Ask For Help

However the longer I am out here the more I realize there is a spiritual component to this effort.

That is to say sometimes you ask for help and you get it.

To sum up I needed a deserted campground to drag all my equipment out by the fire and do a podcast.

And I got one!

Getting The Campfire Ready

So this podcast was recorded outside as I got my campfire ready.

Blowing My Own Horn?

Finally it may surprise some to hear me say I don’t like ‘blowing my own horn”.

Proud

But I am proud of my one thousand podcasts.

In short you can crank out a thousand podcasts in about three years if you do one every day.

At least that was my plan when I started.

Unique Content

Subsequently I realized what was needed was unique content in every podcast.

Above all if anyone wanted to listen to all one thousand podcasts they would find one thousand unique takes on all kinds of subjects.

Podcasting Helping Me Grow

In conclusion one of the things I am most happy about is how podcasting helped me grow.

Passion

Even more how this passion for podcasting led me from one place in life to another.

And the best is yet to come.

Celebrating-My-OneThousandth-Podcast-Bob Davis Podcast 1000

Podcast: Play in new window | Download (Duration: 41:11 — 94.3MB) | Embed

Subscribe: Apple Podcasts | RSS