Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

Political Dealignment-Culture Shock-Bob-Davis-Podcast-750

I find it harder these days to make sense of politics. We’ll talk about it in Political Dealignment-Culture Shock-Bob-Davis-Podcast-750.

Role Of Podcasting

Moreover it’s time to talk about the unique role of podcasting in sorting out the noise. Especially since our day to day news coverage has become a reality TV drama. A minstrel through the lens of Cable TV News and Social Media.

News Is A Reality Show

What will it be this week? A reveal in court that has to be walked back? A trade deal touted as the greatest thing ever that closer examination turns out to be just ok? An economy that is the ‘best ever‘? Diplomacy and policy discussion conducted via twitter?

Sorting Out The Noise

Especially relevant to me is the role of podcasting in this political realignment. How do podcasters help listeners navigate these times? More opinion disguised as news? Or worse, opinion disguised as ‘truth‘.

Let Politicians Defend Themselves

Most noteworthy is the idea that the ‘little people‘ need media to defend and interpret everything politicians say and do, when those politicians should be able to defend themselves. Find out more in Political Dealignment-Culture Shock-Bob-Davis-Podcast-750.

Tuning Out

Finally I am beginning to get the impression people are turning away and tuning out the noise anyway. Should podcasters rush to cover stories in depth that will be forgotten in twenty four hours?

Mean Discourse

I spent a weekend delving into the last one hundred years of history for Podcast 749. Our country and the world has changed so much over the last century. We have exchanged the industrial revolution for a technical revolution. Technology has made our discourse meaner.

An Invisible America

There is an America where people share their passions and help each other out regardless of their political opinions. That America just isn’t always visible on social media and definitely not visible in news coverage of every breath taken in Washington DC.

Maybe that’s the problem.

Sponsored by Ryan Plumbing and Heating of Saint Paul, Reliafund Payment Processors and John D Scott Personal Injury Lawyer

Political Dealignment-Culture Shock-Bob-Davis-Podcast-750

Podcast 199

News Cleanse Day Five. First Day of The Minnesota State Fair. Observations on the final day of the ‘News Cleanse’. Memories of the Minnesota State Fair. Broadcasting live, handing out bags, how the fair has changed over the years. Has an agricultural fair become a food fair, despite being the biggest attraction in the State of Minnesota the whole year? How Podcast 19 (The Lost State Fair Podcast) came about. What is it like to work out at the fair for ten hours a day, ten days straight? This is the last podcast of impressions from the News Cleanse. Back to the news for the next podcast. History is made slowly; we become aware of it only after many years of change. What kinds of changes are happening now, we’re unaware of? An age of disruption (as overused as that term is) is just beginning. All Americans are on this journey together, and all Americans will experience ‘history’ when the journey ends. The media ill serves us in this quest. What are the problems? How do we learn what works to solve those problems? How do we re-learn the citizenship process to help ourselves? Because no one is coming to help…and our ‘leaders’ aren’t creative enough, to solve them. Either informed, responsible citizens will decide the future, through the political process, or the mob will. Which do you prefer? Sponsored by X Government Cars.