Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

Mens Yoga Classes-Body Transformations-Yoga For Men-Always A Student-Podcast 694

Yoga studios are now marketing to men. Special deals and offers abound, in an effort to get more men to practice. There are many misconceptions about yoga by men. We’ll talk about some of them in Mens Yoga Classes-Body Transformations-Yoga For Men-Always A Student-Podcast 694.

Yoga For Men Is Always Good

I’ve practiced yoga in hot rooms for many years so you can imagine my surprise recently when a man told me this was unhealthy. Moreover, he went on, exercise in any kind of heat is ‘stupid’. I had to laugh because after almost twenty years and a lot of hot yoga I am still alive! In addition, I’ve talked a lot about yoga in hot rooms in some of my yoga podcasts.

Where Are The Men?

These days there’s quite a controversy in the yoga world about the origins of Yoga and men. Some say the discipline was the province of only men until recently. Go to any yoga studio in the United States and you’ll usually find more women than men. What happened? In Mens Yoga Classes-Body Transformations-Yoga For Men-Always A Student-Podcast 694.

Body Transformations

Especially relevant is the body transformation mentality. Guys want to be rough and tough. We want to build muscles. Lifting weights seems to be where most of us start because we think yoga would never build muscles fast enough. My experience has been that a daily yoga practice is the single best thing I can do for my own well being. Especially as I get older. What’s more, most of the CrossFit guys I know fully support yoga as a training option.

Yoga For Men Is Intense

Furthermore men and women have different kinds of energy. Certain practices can be just as intense and competitive as anything else men do for exercise but there’s so much more to yoga. It’s a community. The practice also results in a mental as well as physical transformation.

Always A Student

Many guys I know in great shape use yoga to cross train or just to relax. As someone who has always been an experiential learner I never stopped to ask whether yoga is ‘for’ men or women. For me, it was more about what yoga did for me rather than what all the so called experts say it does. Once I started there was no turning back. Find out why in Mens Yoga Classes-Body Transformations-Yoga For Men-Always A Student-Podcast 694.

Sponsored by Brush Studio in The West End Saint Louis Park Minnesota and Reliafund.

Mens Yoga Classes-Body Transformations-Yoga For Men-Always A Student-Podcast 694

 

Podcast 612-Behind My Decision Canceling Radio Show

Behind My Decision Canceling The Bob Davis Podcasts Radio Show

Big day at The Bob Davis Podcasts. Decided to stop doing my syndicated radio show; The Bob Davis Podcasts Radio Show. Podcasts only from here on. Pure Play Podcasting. Find out why in Podcast 612-Behind My Decision Canceling Radio Show.

Mission Creep

The Bob Davis Podcast Radio Show has been on the air for seventy weeks. I started podcasting in 2009. After so many years I thought bringing content from my podcasts back to radio would be a good idea. Eventually I started posting the radio show as a podcast both to monetize it and because I wanted people to hear the show in the digital quality the Internet enables. In the end though, the show was beginning to take over the podcasts.

Podcasting vs. Radio

Pulling back the curtain for podcast subscribers starts with thanks, first of all, to Lee Michaels at Salem Broadcasting in Minneapolis and Saint Paul for believing in and airing the show. In the end, though, I came to realize radio and podcasting are two different mediums. For me the radio format has become too restrictive. I do not like what I sound like when talking about politics in the radio format. Plus podcasters can talk about other things that aren’t political. Like a trip to a motorcycle rally, an air show, or storm chasing.

Digital Marketing

Podcasters think having a radio show is a big deal. People think radio is a big deal. I don’t think it is anymore. Truth is digital marketing works better to build an audience for a podcast than radio. Podcasts have younger audiences more willing to take a chance on unique content. In Pure Play Podcasting we do not have to talk about issues the same old way. Hear about it in Podcast 612-Behind My Decision Canceling Radio Show.

Political Climate

Another factor is the political climate and mainstream media’s role in it. These days something true on Monday is proven false by Friday. Every media personality seems to be fighting to convince the audience of a certain point of view. Choosing a side and promoting that side has become the norm in modern ‘talk’. I don’t want to do that. I’ll tell you why in Podcast 612-Behind My Decision Canceling Radio Show.

French Revolution

Podcasters who only do podcasting may be the antidote for a discourse in this country that has come to resemble the French Revolution, as far as I am concerned. Thank you to those who helped me with the radio show. Thanks to the few that listened to The Bob Davis Podcasts Radio Show on the radio. Welcome to The Bob Davis Podcasts!

Sponsored by Brush Studio in the West End, Saint Louis Park.

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 579-Internet Censorship

Podcast 579-Internet Censorship. The news media has a new story-line. Fake News Elected Donald Trump. We have to do something about fake news. It amounts to is censorship of the Internet. A violation of the right to free speech guaranteed by the US Constitution’s first amendment at least in spirt. What IS Fake News? I think of Fake News as False Narratives. Story lines seeded by politicians and corporate PR people. Narratives that are picked up and reported on by journalists who take down quotes for their stories rather than investigate and report. These story lines are picked up by more journalists who quote talking heads. Commentators commentate, more quotes and more stories until the narrative outlives its usefulness and then the whole thing starts over. Examples include explanations of why Trump won the election including, ‘Women voted for Trump instead of Hillary’. Another was the reporting on ‘What the Polls showed’ which usually meant Clinton was supposed to win. Facts in both cases debunked these claims. The definition of ‘Fake News’ we’re actually dealing with now are false stories presented as fact. You see them on You Tube, FaceBook and Twitter. But they are picked up by websites like Breitbart or Huffington Post if they fit a narrative. Since ‘fake news’ elected ‘a person like Trump’, Clinton backers are demanding social media and search engine companies like FaceBook and Google ‘do something about fake news’. In Podcast 579-Internet Censorship, we spend a little time explaining the American Political system, specifically the Electoral College. This explains how Donald Trump was able to eke out an electoral victory in key states, as well as a solid victory among the voters of Ohio, which gave him a victory in the presidential contest, regardless of popular vote totals, fair and square. There is virtually no evidence fake news had anything to do with these tight victories. If Clinton’s voters had actually voted in those states we’d be talking about a Clinton transition and Trump would be on a beach in the Caribbean somewhere. Despite the fact that Clinton has been a proponent of doing away with the electoral college for years, suddenly the hoary old institution is her best friend. We don’t know if anyone voted for Trump based on the Pizza Gate story, we can’t and we won’t. That doesn’t stop the left from putting immense pressure on FaceBook, the supposed culprit here in publishing so called fake news. What does Mark Zuckerberg the head of FaceBook do? He caves. A second story making the rounds in the alt-right community with headlines like, “We told you so” says they’re already censoring the Internet. Finally there have long been discussions in the national security and foreign policy community regarding censoring Islamic Jihad sites that radicalize followers. All three of these stories are being conflated right now online as though some imminent threat to free speech exists. Is there? Or are these companies simply formalizing procedures to suppress violent or illegal content that has been part of their service agreements? As a content creator the idea of ‘warning labels’ is chilling. The idea of some kind of algorithm to be defeated is chilling. That said, wouldn’t such procedures invite work arounds? Wouldn’t censorship invite efforts to defeat algorithms? Personally I don’t concern myself with speech control in countries that don’t have guarantees of free speech. I do care about attempts to limit speech in the United States where free speech is THE cornerstone of a successful representative republic and is constitutionally guaranteed in the first amendment. You can’t stop things you don’t agree with. As a content provider, this concerns me. Sponsored by X Government Cars and by Hydrus Performance.

Podcast 552-The Bob Davis Podcasts Radio Show-45

Podcast 552-The Bob Davis Podcasts Radio Show-45. Four segments of new content for this week’s radio show, live from AgoraFest in rural Western Wisconsin. Really, four ‘mini-podcasts’ for your weekend. We’re back in a news rich environment, which means there’s no reason to excerpt content from this week’s podcasts for the radio show. How much of a role does escapism play in our lives? What constitutes healthy escape, versus unhealthy escape. IS there unhealthy escape? How much of a role does escape play in our national political picture in the current time frame. Next, a discussion of new thinking versus old thinking. An experience at a digital marketing seminar, and networking meet up sparks a discussion about how old thinking can permeate the mind of a person who’s already worked hard to eliminate old thinking from their day to day thought processes. With revolutionary methods of marketing and communication, new tools for amplifying the individual and the very real idea that we’re on the verge of a revolution in what we make, how we make it, how we market, and how we communicate, it’s always a surprise to realize how much old thinking can still be a thought of your day to day processes. Finally, we close Podcast 552-The Bob Davis Podcasts Radio Show-45 with a discussion of the political landscape just ahead of the first presidential debate the week of September 26th. With two more presidential debates and one vice presidential candidate debate ahead in 2016, we’re nearing the end of the 2016 presidential election cycle. It’s been the express policy of this podcast not to endorse either candidate or either party, but to allow licensers to do their own work, and pick their own path. A short discussion here of what level news story provokes valid discussion in these podcasts, versus day to day news and reaction to the news that doesn’t have much of an impact. Moreover, the story lines promoted by the big news organizations, whether intentional or subconscious, don’t inform or enlighten anyone. Thus, the nomination of Donald Trump, the movement of the Trump campaign to ‘the center’, and the collapse of Hillary Clinton have been the big stories of late. The debates will have tremendous influence on the outcome of this election. What are some things to look for, and what might be ahead when we next examine the state-by-state polls in detail. Sponsored by Ryan Plumbing and X Government Cars.