Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

Goodbye To 2017-Hello 2018-Happy New Year-Podcast 690

As the year closes time for a look back at 2017. Some of the experiences, helpers, clients and some big thank you’s. Any look back also includes a look ahead. In Goodbye To 2017-Hello 2018-Happy New Year-Podcast 690.

Fast Changing World

The theme of 2017 for almost everyone seems to be fear and anxiety in a fast changing world. Boy is it changing fast. Biggest change in 2017? Our politics. Still, there was a lot of great travel and fun this year.

These days things change so fast. One story that is still with us? The so called Russian Hack and the Russian Collusion story. The media is still trying to predict the future, getting stories wrong or advocating for a point of view. It’s a theme of the podcasts this year and we’ll talk about it in Goodbye To 2017-Hello 2018-Happy New Year-Podcast 690.

The Truth Is On The Back Roads

With all the talk about political civil war and surreal protests this year, travel on the backroads of this country convinces me the real America is significantly different from the America we hear about in the media in general. There were some great trips this year. Sturgis, the Air Show, a crumbling home town and more. Too bad Burning Man didn’t happen for the Bob Davis Podcasts in 2017. Maybe next year. In Goodbye To 2017-Hello 2018-Happy New Year-Podcast 690.

We Don’t Need No Stinking Principles

Political fighting was all the rage this year. Especially relevant is the fact that most of the partisan bickering was free of principles. This was a year in which both mainline political parties seemed to have forgotten what they stand for. Good thing I can talk about small business and the role of the podcaster helping people in business.

Opening Up

This was also a year in which I started a podcast specific to Yoga, which has really enhanced my life in these crazy times. I’ve experienced some big personal losses this year. Between yoga and travel podcasts, it became clear to me there is a whole world out there which doesn’t turn on political develops in Washington. Thank God. In Goodbye To 2017-Hello 2018-Happy New Year-Podcast 690.

Thanks To Everyone

Whether its analysis, business, yoga, travel, storm chasing and the eclipse it’s been a big year for me. There have also been a number of great local stories to cover as well. Thanks to the clients, contributors, subscribers and listeners who make podcasting a great medium and help The Bob Davis Podcasts everyday.

Happy New Year!

Sponsored by Brush Studio in The West End Saint Louis Park, and Ciro 3D Motorcycle products and Accessories

Goodbye To 2017-Hello 2018-Happy New Year-Podcast 690

Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667

When you get the last minute call to ‘fill in’ on the local radio station you have to prepare. As a podcaster it might be fun to try out some content for the radio in the podcast format. Late at night before the show I sat down to record Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667.

Where Do I Find The Radio Show?

If you want to hear the actual show this podcast spawned, you can find it here. It turned out to be significantly different from the rehearsal. Radio and podcasting are two different mediums. Podcasting itself is growing quickly. A good portion of what passes for radio listening might actually be people listening to their favorite radio show podcasts.

Where Partisanship Comes From

These days we’re crushed by an avalanche of advocacy media. Much of the content we see, read and hear is created by advocacy think tanks and is designed to persuade not inform. We’ll talk about it Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667.

Reacting Rather Than Thinking

My new thing is, with so much sharing and posting of advocacy pieces on social media we tend to spend a lot of time reacting rather than thinking. No wonder the country continues to grow more partisan every day. We hear so much we have to react to these days, there’s no time to think about what we need.

Presidential Tweets Distract

We miss major stories because we focus too much on things like presidential tweets. One of the big ones this week was the Federal Reserve’s decision to withdraw stimulus. With Puerto Rico controversy taking center stage next week, what else will we miss? In Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667.

There’s a lot of content on a lot of different topics in Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667. It turned out to be a great way to rehearse for the radio show Saturday afternoon.

Sponsored by Ryan Plumbing and Heating in Saint Paul

Weekend Radio Pre Show Rehearsal Show Prep-Podcast 667

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646