Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

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Gun Control Fight Hides Important News-Internet-Spending-Taxes-Principles-Podcast 702

Controversy in the wake of another mass shooting event distracts everyone from what is really important. Three key stories you missed, show how our government is ruining our future. In Gun Control Fight Hides Important News-Internet-Spending-Taxes-Principles-Podcast 702.

Trump Supports a 25 Cent Gas Tax That Sucks Up Your Tax Cut

First of all while small business owners optimistically predict a booming economy a republican president has told democrat lawmakers he would support a twenty five cent increase in the federal gas tax on gasoline and diesel. There goes your tax cut!

Conservatives Spend More Than Obama

Especially relevant for fiscal conservatives is a four trillion dollar budget from the president. Moreover congress increased spending by hundreds of billions of dollars in the most recent continuing resolution. There are conservatives? In Gun Control Fight Hides Important News-Internet-Spending-Taxes-Principles-Podcast 702.

Solution To Fools Getting Their News From FaceBook? More Regulation

What’s more in the wake of indictments for a score of Russians and a few Americans for allegedly manipulating ‘The Internet’ to influence the recent US Presidential election, both sides of the political divide want ‘regulations’. So much for free speech!

I Guess Spending And Debt Is The Republican Way

More importantly do not take these financial mistakes lightly. US government debt is nearly 20 trillion dollars. Americans themselves carry something like 13 trillion dollars in debt. Storm clouds are building in the bond markets. We’ll talk about it in Gun Control Fight Hides Important News-Internet-Spending-Taxes-Principles-Podcast 702.

You Can’t Make America Great Carrying Trillions Of Debt

Americans cannot be self reliant and strong if they don’t figure out how to assemble the facts about what is known on any particular news story. We cannot make america great again if elected leaders can’t stop spending more and borrowing more.

Freedom Is In Our Genes And Other Myths

In conclusion the idea that ‘freedom’ and ‘democracy’ are in our genes is nonsense. We aren’t free if all of us ask the government to spend more, regulate more and ‘do something’ about every little problem. For me, the lack of principle of both political parties is shocking and dangerous. Unfortunately for so called ‘conservatives’ this lack of principle is most visible among republicans.

Find out what needs to be done and how to do it in Gun Control Fight Hides Important News-Internet-Spending-Taxes-Principles-Podcast 702.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Gun Control Fight Hides Important News-Internet-Spending-Taxes-Principles-Podcast 702

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Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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