World Survives Eclipse-Western Wisconsin Road Trip-Podcast 742

Sometimes an eclipse is just an eclipse. Friday’s ‘Blood Moon Lunar Eclipse‘ did not destroy the world as predicted. These days someone needs to keep track of the soothsayers! We’ll talk about it in World Survives Eclipse-Western Wisconsin Road Trip-Podcast 742.

Best Economic Growth Ever!

Friday also marked the release of first quarter Gross Domestic Product numbers. To hear the president tell it, 4.1 percent economic growth is historic. Hear my take on the first blush of reporting on the good economic news in World Survives Eclipse-Western Wisconsin Road Trip-Podcast 742.

Does It Matter?

On a desolate lake road in Western Wisconsin at midnight, in the full moonlight, one wonders whether any of that matters anyway! What’s more the silence here in the middle of nowhere is incredible.

No Rules No Prep

I took a short road trip to what we like to call “God’s Country” to talk about organic farming. I’ll take that up in the next podcast. Every now and then I have to do walk and talk podcasts. No rules. No Prep. I call these ‘consolidation podcasts’.

A Midnight Walk Is Good For Making Sense Of It All

Because things seem to happen so frequently, following the news can be a head spinner. I do these walk and talk podcasts, usually at midnight, to try to make sense of it all.

News Flash! World Doesn’t End!

Furthermore last week the boomers were predicting the end of the world after the big eclipse. On top of that we are whipsawed by reactive coverage of the news. Getting subscribers and listeners to the Bob Davis Podcasts on track at the beginning of the week is one of my missions.

Good News Is Good News

Most noteworthy for this podcast is the release of the new economic data. 4.1 percent GDP growth in a single quarter is not unprecedented or even historic. It is good news. The key here is what caused the growth? Moreover is the growth sustainable?

Finding Truth At Midnight

In conclusion this week you may hear a lot of chatter about the economic numbers. Due to partisanship equal amount of chatter passing for ‘analysis’ will be negative and positive. Above all listeners wonder what to look for to find information without partisanship.

Sometimes you find a little bit of truth on a quiet country road in the mist and moonlight!

Sponsored by Ryan Plumbing and Heating of Saint Paul

World Survives Eclipse-Western Wisconsin Road Trip-Podcast 742

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.