2018 House Toss Up Races-Story Lines-Predictions-Part 2-Podcast 717

Continuing to run down the toss up races in the 2018 midterm elections for the US House. The big story line? A democrat wave will wrest control of the house from the republicans. In 2018 House Toss Up Races-Story Lines-Predictions-Part 2-Podcast 717.

From The Midwest Across To The Atlantic Coast

Kansas and Nebraska. East of the Mississippi to Iowa. Minnesota which has some of the closest House races in the country. Illinois in the northern suburbs, and the Land of Lincoln’s southern tip. Across to New York, Georgia, New Hampshire and more.

All About Political Junkies

The second of two parts of a mega podcasting effort for political junkies and subscribers who just want someone to objectively run down all the races in one spot. We’ll challenge some of the myths and tell you why some pundits say this year is a game changer. In 2018 House Toss Up Races-Story Lines-Predictions-Part 2-Podcast 717.

These days the biggest problem with the media is its penchant for trying to predict the future. Americans are ill served because of this problem. Expectations become truth. Final outcomes turn out to be much harder to predict. Democrats learned this the hard way in 2016’s presidential race.

Republicans Defending The Most Toss Up Seats

Especially relevant is the fact that as a political agnostic, I’m not afraid to tell you there is almost no polling to speak of, despite all the efforts to predict the outcome of 435 House Races. To be sure, the republicans are defending most of the toss up seats.

Why Democrats Believe This Will Be A Wave

Moreover after spending two days poring over election data and reading about local issues and personalties, I can tell you why democrats believe this will be a ‘wave’ election. Do their hopes have any basis in reality? Well. Listen and find out. In 2018 House Toss Up Races-Story Lines-Predictions-Part 2-Podcast 717.

With the Midterms 7 months away, anything can happen. Moreover primaries in some races will determine the tactical situation in many of the House districts in question. Both parties are furiously trying to raise enough money to compete. Will they be able to commit the resources they’re famous for in the special elections that grabbed all the headlines lately?

All Politics Is Local

That’s the old saying. What are the local issues, personalties and unique characteristics of places we don’t think very much about unless its our home? How many of those out of the way places may have an election that determines the future of our country? Check out 2018 House Toss Up Races-Story Lines-Predictions-Part 2-Podcast 717 and let’s talk. For the same kind of analysis on the US Senate Toss Up races, go here.

Sponsored by Reliafund Payment Processors and Ryan Plumbing and Heating of Saint Paul

2018 House Toss Up Races-Story Lines-Predictions-Part 2-Podcast 717

How Owning Small Business Changes Views About Money-Podcast 682

Life is a journey and a process. These days there’s so much noise we forget how our experiences change our attitudes. Time for an easy talker about the challenges, changes and benefits of being an entrepreneur in How Owning Small Business Changes Views About Money-Podcast 682.

Spitting Into The Wind

One of the major news stories in the present time frame is the question of the so called tax reform bill. A podcaster wonders whether to do another podcast celebrating or condemning this legislation and concludes a discussion along these lines won’t advance the story. Especially relevant are the experiences of being in business and how it has changed how I think about money, labor and providing a service.

Owning A Business Changes A Life

In How Owning Small Business Changes Views About Money-Podcast 682 one of the key turning points in the life of a small business person is the transition from an employee mindset and the mindset of an entrepreneur. Moreover there’s also a change in how the business person thinks about service to clients and in the case of communications, the audience.

Freedom Isn’t Free

Most Americans these days grew up in middle class families. We were taught to work hard, tell the truth and to follow the rules. For the most part these are bedrock lessons we all need to learn. However one of the first lessons one learns in business is the heady freedom of being your own master. This turns out to be a great challenge. We’ll talk about it in How Owning Small Business Changes Views About Money-Podcast 682.

Take The Risk

Considering making the leap from employee to business owner? How Owning Small Business Changes Views About Money-Podcast 682 might give you some thought starters and things to consider. I am not one to read primers on business or ‘how to’s’. In some ways I wish I was, but then the journey of learning to sail on rough seas wouldn’t be part of the experience. For me, that’s what it’s all about.

Sponsored by Reliafund

How Owning Small Business Changes Views About Money-Podcast 682

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.