News Loop-Greater Insights-Enjoy Life-Podcast 763

I was a little surprised by great response to my ‘Who’s Running The Country’ podcast. Lots of positive comments made me realize how unusual it is for commentators these days to break the news cycle. I talk about that in News Loop-Greater Insights-Enjoy Life-Podcast 763.

Mainstream Media In A Playback Loop

How does media work today? Lurid Clickbait Headlines. Saying the same thing again and again. Predicting the future.

Telling Us What’s Going To Happen

Most noteworthy? It’s like they’re all talking to each other and not the audience. Moreover the obsession with telling us “what’s going to happen” gets in the way of the facts.

Never Watch

I have a ‘system’ to deal with this kind of media. Never watch TV News. Never watch the cable channels. Don’t listen to talk radio. I believe when we read we understand more.

Loose Moorings?

Consequently I feel insulated from nonsense. Furthermore my moorings aren’t coming loose from the constant hot air about protests and speechifying. Find out how and why in News Loop-Greater Insights-Enjoy Life-Podcast 763.

Magpies On The Line

Finally whether a confirmation fight effects democrats or republicans negatively depends on who votes. We will find out in less than a month. Is it possible to wait a mere thirty days or so? Or is it necessary for the magpies to interrupt whatever we’re doing to sell their story line?

Organic Work

Above all it’s about building a business for me. How I spend my time. Relationships and Organic Work. These are the things most important to me right now. What’s really going on in our society?

Individual Interactions

In conclusion it’s the individual interactions and the wide scope of our lives that have the most impact. Do we really want to waste that time obsessed with what a bunch of politicians do?

Sponsored by Johantgen Jewelers and Water Butler Water Purification Systems

News Loop-Greater Insights-Enjoy Life-Podcast 763

How Content In Bob Davis Podcasts Gives Greater Insight-Podcast 720

As the host of over 720 podcasts I have trouble remembering the insights I have stumbled across. In fact many of these podcasts remain relevant. We’ll talk about it in How Content In Bob Davis Podcasts Gives Greater Insight-Podcast 720.

Partisan Coverage Is Killing Us

The heavily partisan nature of media these days has been a theme in these podcasts. I spent some time on my own website the other day and what I found surprised me. Much of it was prescient or oddly predictive.

No Predictions

Now, I can’t stand political commentators that try to predict outcomes. I actually try to avoid predicting outcomes. Thing is, when a person travels thousands of miles on backroads across this country as I have, there’s a huge takeaway. I’ll tell you about it in How Content In Bob Davis Podcasts Gives Greater Insight-Podcast 720.

Content Content Content

Moreover I have been doing a number of tightly focused podcasts packed with content lately.

No One Trusts Traditional Media

Talk radio, cable television news, even new media these days, is focused on pushing a point of view. What’s more the national media, broadcast media, and mainstream media might be missing a big shift when it comes to voters.

When it comes to issues, my use of source material and research pays off for subscribers and listeners. In addition going to the story in Mobile Podcast Command has made a huge difference in broadening my perspective.

How To Find Information On My Website

Time for a podcast that details some of the older podcasts and explains how to use the search capability on my site to go back and find some stories you might not have heard.

From The Pipeline To The California Coast

From the pipeline protest to covering the 2016 primary races in Iowa, North Carolina and Florida. Or, reading the tax bill to breaking down all the toss up House and Senate races, I don’t tell you what to think or who to vote for. I give you the lay of the land and let you make your own judgements.

Not Just Politics

In conclusion there are many more insights that come from travel and detailed study that have nothing to do with politics and they are in these podcasts too. I’ve focused on the political stuff in this podcast for the junkies out there, but anyone can use the search window and other features to find podcasts about life in general. I find I like some of those the best.

Citizen Journalism

How does a citizen journalist or podcaster contribute in a hurricane of information? Find out in How Content In Bob Davis Podcasts Gives Greater Insight-Podcast 720.

Sponsored by Ryan Plumbing and Heating of Saint Paul

How Content In Bob Davis Podcasts Gives Greater Insight-Podcast 720

 

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.