Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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Podcast 556-Defining Freedom

Podcast 556-Defining Freedom. There Is No Liberty Movement in the United States. Got a chance to talk about personal sovereignty on the radio and it was so much fun, I decided to do it as a podcast without the time constraints associated with radio. Plus, I do not have to do all the disclaimers about why I don’t like to take calls on talk radio anymore, and the commercial for my radio show, or the podcasts. I’ve come to the conclusion that I am much more a podcaster these days than a radio guy, although I will always love radio. Truth is, this concept for Podcast 556-Defining Freedom is a good radio show and podcast. With today’s political discourse descending into cartoonish fights, there’s little substance. I believe this is the cause of the rapid decline of the broadcast medium but it also applies to cable television news channels and unfortunately a good many You Tube, FaceBook and Twitter videos. Fighting back and forth about tactical political issues like Donald Trump’s Federal Tax Bill, Hillary Clinton’s Email and who called who a pig, by the way, is not substance but instead a distraction from the vital discussion we should be having; Neither one of the two major political parties is going to do anything about protecting your freedom. No one reads source material these days on economics, or history. In fact, more than likely they’ll use your precious constitution and Declaration of Independence to take your freedom away. Even more depressing for some to hear; It will be the Republicans that do it. We already know democrats believe in the power of government to do ‘good’ things. Caught up in an ocean of political apologists shouting that if we don’t vote republican we’re going to get Hillary Clinton, we apparently don’t know The republicans are just as likely to limit our freedom as the democrats. While we’re caught up in the right-left political spectrum debate, both candidates are talking about taking more of our freedom away. How do you define freedom? I define it as Personal Sovereignty. The individual supersedes the government. Our right to sovereignty precedes the US Constitution and the Declaration of Independence. So how is it then, that we exist as servants to the government? How is it then, that the government thinks it is the sovereign. Nothing’s going to change until we take our power back. How do we do that? How can we benefit from the break down of the existing two-party system? How can we start a nationwide movement that ends government power over us permanently? Going to meetings and poring over copies of the constitution isn’t accomplishing this. That’s why I say, there is no liberty movement in the United States. Sponsored by Hydrus Performance.

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Podcast 520-Bob Davis Podcasts Radio Show-33

Podcast 520-Bob Davis Podcasts Radio Show-33. Heading into the the US Independence Day Holiday. The British Exit Vote Fallout and the potential for a Black Swan event are covered extensively in Podcast 520-Bob Davis Podcasts Radio Show-33 with new original content and excerpts from this week’s podcasts. Oddly enough the ‘mother country’, Great Britain, declared her own independence with the vote to exit the Euro Zone just over a week ago. In an echo of British reaction to the colonies’ declaration of independence in 1776, the unelected suzerains of the European Union were first shocked, then angry. Media reaction to the British vote shifted from hysterical to hostile. Let’s not forget that coverage of the vote did not detail the contours of the issue. There was very little reporting, before the vote, on which trade agreements the UK has with the EU might be effected, the fact that the vote is not binding, or how the UK might invoke the Lisbon Treaty in preparation for an exit. On the business side of the equation, all Americans heard was that the markets were crashing and it would be the end of the world, financially speaking. Slightly more than a week later, markets are recovering as buying opportunities abound. Here’s another example of a situation where the media fails to cover an event, other than to ‘predict’ the outcome of a vote, and then loses its head once an outcome it did not predict, occurs. In this review of the week’s podcast and the week’s news, two segments are devoted to reaction to the British Vote and what it might mean. Some Americans might be surprised to learn that the implications of the British vote aren’t limited just to the UK, but also include countries and people everywhere that feel the heavy weight of government on their backs. A ‘government’ always there to cure all that ails us, never has to explain its incompetence. Maybe this is what voters in Britain might be saying. With all the shouting and screaming and pounding, the telling you want to think, how to act and what you ‘should’ and ‘should not’ do, it might be a good time to take stock and spend some time with your family. How many people have this feeling that another shoe is about to drop. What is the possibility of a Black Swan Event? An historic event with the power to influence politics and society far into the future? Despite all the conspiracy theories about the people in charge maybe the truth is, they really don’t have a clue what they’re doing which is actually pretty frightening? So enjoy your burgers and beer, pretzels and family. If we are on the verge of a major event, we’ll look back on the summer of 2016 as that moment in time before everything changed.

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