Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124
Bad Business Marketing Ideas For 2024
It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.
Define Marketing
Firstly the actual definition of marketing involves identifying a need in the market.
Secondly is developing a service or product that serves the needs you’ve identified.
To sum up marketing is taking a service or product to market.
Advertising
Thirdly getting the word out is advertising.
But most small business people think marketing is all those things.
Bad Ideas
These days there are a lot of bad ideas for ‘marketing’ your business in 2024.
Be Wary
In fact a small business owner has to be wary of ideas involving social media ‘marketing’.
YouTube
Take the case of a new idea prominent on YouTube.
Podcasts
Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.
YouTube Will Find Audience
Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.
So They Say
All in all a great idea.
Right?
What Makes A Business Successful?
On the other hand you might already have a successful business.
Because you’ve figured out how to super serve that need you identified when you set up the business.
Don’t You Already Have Enough To Do?
All of the sudden in addition to everything else you have to do…
At the same time you have to produce and ‘market’ your podcast.
After that your video channel and podcast have to be marketed.
Advice About YouTube From Total Strangers
Finally the other day someone I didn’t know walked up to me in the grocery store.
Monetized?
What’s more without a word of introduction he wondered if I had ‘monetized’ yet.
Joe Kennedy’s 1929 Advice
To paraphrase Joe Kennedy without reservation…
Advice from strangers about my YouTube Channel…
Peaking Trends
Is the most compelling evidence the trend may be peaking.
By all means I think small businesses need to advertise.
Where Is Your Time Best Spent?
But it’s equally important we spend our time where it helps the business the most.
Do You Want Be In The Media Business Too?
Compared to being in the media business at the same time.
Sponsored by 36 LYN
Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124
Podcast: Play in new window | Download (Duration: 31:38 — ) | Embed
Subscribe: Apple Podcasts | RSS
