Podcast 343

Kansas, Oklahoma and Texas. The Road Trip continues all the way to California. Usually I do not write these notes for each podcast in the first person, but I am writing this from a Starbucks in Amarillo, Texas. The WIFI is being very temperamental and it’s driving me nuts! This has been a long day of travel, and doing podcasts. This is the second of two podcasts for your weekend, and there will be two on Sunday. In this podcast I wanted to give you a flavor of what being on the road is like, where my mind wanders and what I have been thinking about. Being on the road definitely has the effect of allowing me to take a more philosophical tone on some of the issues we’re dealing with these days. I love being on the road, and I love the new Mobile Podcast Command vehicle. My sister calls it the Bob Mobile. My friend Margaret calls it the ‘Wambulance’. Ed Johnson at X Government Cars calls it the “Bob Cat”. Cruising south on I35, on through to Oklahoma City, then picked up I40 through western Oklahoma, and onto Texas. I’m sorry but I forgot I have to go through Texas. Then its on to New Mexico, into Phoenix for a few days by the pool, and then onto California. This isn’t all fun and games though. This shakedown cruise is all about learning how to use all these tools on the fly, and integrate them into the systems in the Mobile Command Unit. That way when we scramble for a real story, I should be able to do everything on the fly. At least that’s what I keep telling myself. Thanks for your support and interest. Having a riot! Sponsored by Baklund R & D. 

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Podcast 302

Mass Markets and Politics. As the death rattle of the Mass Market echoes through the land, why do politicians, specifically those on one side of the spectrum continue to attempt to appeal to it? In discussing the rhetorical and organizational challenges of the politics recently, it was suggested that the reason some politicians make lurid comments is to ‘appeal to the mass markets’. If you were born at a certain time in the US, you became very familiar with something called ‘The Mass Market’. From Elvis, to the 1960 Nixon/Kennedy Debates, the Beatles on Ed Sullivan, favorite TV shows and songs and the radio stations people listened to, there was a collective experience. Millions had to wait a week for the next episode of their favorite show. You had to go to a big department store to examine consumer goods. It was an era of shared experience; one after another, from Johnny Carson to Star Trek, to All in the Family and Miami Vice. Radio multiplied from AM only to AM and FM, but all still served a mass market and provided a mass experience. First came cable television, which brought scores of nationwide channels into the home, then the VHS machine, the DVD, Netlfix and very recently, on-demand audio and video, You Tube, Google Hang Outs, Vimeo, Netflix, iTunes, Amazon Prime, HBO Go, and more to come.  Now people can have the experience they want, when they want it, how they want it. They can research characters, content and what it said. Now, the experience is between the content provider, the retailer, politician, entertainer or writer and the individual. While we still have shared experiences, we may have it at different times, we may binge listen and view, we may not have the same experience as someone else. Why then, do politicians insist on lining up and yelling at each other, say ridiculous things to get publicity, why do political parties insist on mass promotional orgies called conventions be televised on the ‘networks’, when the era of Mass Specialization is upon us, and growing stronger every day? Are candidates that play to the mass markets making a mistake? What new tools are there and how can they be used to win. 1965 called, and left a message. It’s not coming back. Ever. Sponsored by Ryan Plumbing and Heating. 

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Podcast 262

White Line Fever. Road Trip Return! The trip back to Minneapolis, staying in the warmth of the southern late fall for as long as possible. Richmond, southwest to Roanoke, Virginia and then onto Nashville, Tennessee. Passing through Bristol, Virginia and Knoxville, Tennessee and all points in between. You know all that talk about ‘infrastructure’ in the US? How we need new roads and bridges? With many miles covered on these Road Trip Podcasts, there have been few – if any – pot-holes, rotted bridges, or signs of any crumbling infrastructure. Even cities like Bristol, Virginia and Roanoke feature new construction, smooth roads, brand spanking new housing developments, and new and thriving downtown ‘urban’ experiences like Farmer’s Markets, yoga studios and the like. There are so many smooth roads you can get ‘white line fever’ rolling through hills and gentle turns, as traffic comfortably hits eighty plus mile an hour speeds. Sounds like a science fiction novel, but it is true. From the Twin Cities east, all the way to Virginia, and now coming back across the mid south, it’s hard to find evidence of ‘decaying infrastructure’, not to mention all the shiny new cars! Hear tips on how to travel fast and easy, avoiding speed traps, and getting a boat load of coffee before departure. As we ease back into the work week after a long Thanksgiving Holiday, some thoughts about what we should be hearing from politicians in Washington; how to make our economy thrive, not just ‘do better’. Traveling across the country this quickly, you can’t help but notice the developing economies of small, medium and large sized cities you pass through, especially outside the center cities. The overall effect is optimism. Americans are still innovative, and ready to work. Its about time our lawmakers understood what to do, how to do it, and how to talk about it so they can get what they need to get done, so we can get done what we need to get done. Sponsored by Baklund R&D.

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