Podcast 302

Mass Markets and Politics. As the death rattle of the Mass Market echoes through the land, why do politicians, specifically those on one side of the spectrum continue to attempt to appeal to it? In discussing the rhetorical and organizational challenges of the politics recently, it was suggested that the reason some politicians make lurid comments is to ‘appeal to the mass markets’. If you were born at a certain time in the US, you became very familiar with something called ‘The Mass Market’. From Elvis, to the 1960 Nixon/Kennedy Debates, the Beatles on Ed Sullivan, favorite TV shows and songs and the radio stations people listened to, there was a collective experience. Millions had to wait a week for the next episode of their favorite show. You had to go to a big department store to examine consumer goods. It was an era of shared experience; one after another, from Johnny Carson to Star Trek, to All in the Family and Miami Vice. Radio multiplied from AM only to AM and FM, but all still served a mass market and provided a mass experience. First came cable television, which brought scores of nationwide channels into the home, then the VHS machine, the DVD, Netlfix and very recently, on-demand audio and video, You Tube, Google Hang Outs, Vimeo, Netflix, iTunes, Amazon Prime, HBO Go, and more to come.  Now people can have the experience they want, when they want it, how they want it. They can research characters, content and what it said. Now, the experience is between the content provider, the retailer, politician, entertainer or writer and the individual. While we still have shared experiences, we may have it at different times, we may binge listen and view, we may not have the same experience as someone else. Why then, do politicians insist on lining up and yelling at each other, say ridiculous things to get publicity, why do political parties insist on mass promotional orgies called conventions be televised on the ‘networks’, when the era of Mass Specialization is upon us, and growing stronger every day? Are candidates that play to the mass markets making a mistake? What new tools are there and how can they be used to win. 1965 called, and left a message. It’s not coming back. Ever. Sponsored by Ryan Plumbing and Heating. 

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Podcast 236

At Peace With The News Cycle. When frustration with the news cycle sets in, the Doctor recommends a News Cleanse, and then sparing reintegration of the daily rush of the Video Game we know as the News Cycle. Or Cartoon. Whatever you wish. Once you have gone through this cycle rinse and repeat as necessary. Suddenly we’re either in a news rich environment, or the news has become more interesting, in reality. In any case, in the rush to create fantasy story lines about two big stories these days; Ebola and Election 2014, there are other things going on people are missing. First, we have all been subjected to the proselytizing Vegetarian, or worse; the evangelistic Vegan. A new study reveals that the pale, thin wrested Vegan down at the coop, may have less sperm and sperm that swim slower than meat eaters. So take heart those of you who enjoy tearing the seared flesh from the bones of dead animals, you will have more kids than the Vegans. Still worried about Ebola? Columbia University Scientists have discovered the rats in the public transit tunnels of New York City are teeming with viruses and other infections science didn’t even know existed, and worse, that these may have already been passed on to humans. For those following the 2014 election, a new Politico Poll shows 65 percent of Americans believe the country is ‘out of control’. That’s the good news. If you want to hear the bad news, read the open ended responses as to why Americans say these things. We have met the enemy … and he is us. U2 recently was so excited about their new album they decided to give it away, by forcing it onto millions of iTunes subscribers’ libraries. Frontman Bono says they ‘got a little carried away’ … this may qualify as one of the great understatements of the year. (Editor’s Note: I do not want ten crappy U2 songs showing up with my music, which has been carefully curated over the years, and contains no U2!) HBO has announced it will create its own streaming service ‘like Netflix’ later this year. Hopefully this means we can actually get Showtime and HBO shows as they come out rather than having to wait for them, or spend half on the night with support in order to watch Showtime Anytime. Everyone should read the New Yorker’s interview with Marc Andreessen, the creator of Netscape … years ago. Andreeson’s take on technology and politics is important for people who are trying to get a handle on what’s going on these days. We’re at the very beginning of a revolution that, despite what the naysayers believe, will have equal significance in human history to the industrial revolution. And, it won’t follow a schedule or Republican or Democrat political ‘rules’. In fact this revolution, like all revolutions comes in fits and starts and is from time to time chaotic. Whether it is additive manufacturing, empowering individuals to start their own businesses and transform their lives, or comes in the form of portable hydrogen power generators, or portable fusion reactors, driverless cars, on demand entertainment and information, or dissemination of high quality education and training, autonomous machines and software, robotics or just basic IT, batten down the hatches, but read this interview with Andreessen. And, finally, a recipe. Yes. It involves meat. Sponsored by Baklund R&D. 

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Podcast 226

ASMR. Say what? How has communicating on the radio changed over the years, from the glory days of AM Rock Radio, to Progressive FM Radio, to today’s Talk Radio Ghetto on AM. Are internet delivered on-demand-audio broadcasts changing how we communicate? Autonomous sensory meridian response is a fancy name for getting tingles when you hear certain people speak. ASMR is pretty big on You Tube, with ASMR ‘artists’ garnering millions of views and shares, and likes, for their ASMR videos. Some of them talk about issues, some of them role play, some of them tell stories. One thing is for sure. They don’t yell and pound, and they don’t take calls. With public radio stations in many major markets now garnering a higher share than commercial news and talk radio, it may be that a softer vocal approach, while delivering information on heavy issues, delivered on-demand, over the Internet is ‘The New Talk’. (Editor’s note: I certainly think so!). This podcast includes a sample of favorite ASMR artists, plus some audio nostalgia, with air checks of the Late Great Larry Lujack at WLS in the early 70’s, and George Michael at WFIL around the same time period. Plus, a bonus sample of early – and rare – ‘Progressive’ FM Radio Giant, KSAN-FM in San Francisco, in 1969. Some people laugh at ASMR artists, but they’re using the new tools, in a completely different way, to have fun with sound, and media, and technology, and they’re clearly speaking to a new generation of ‘audio’ listeners. Are offerings like ASMR changing the way we communicate with media? How might that eventually change what we see and hear from politicians, cable news channels, podcasts, broadcast and internet radio, and each other? Time for a fun podcast about something new. Sponsored by X Government Cars, and by Depot Star. 

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