Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

Bad Business Marketing Ideas For 2024

It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Define Marketing

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Advertising

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

Bad Ideas

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

Be Wary

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

YouTube

Take the case of a new idea prominent on YouTube.

Podcasts

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

YouTube Will Find Audience

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

So They Say

All in all a great idea.

Right?

What Makes A Business Successful?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

Don’t You Already Have Enough To Do?

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Advice About YouTube From Total Strangers

Finally the other day someone I didn’t know walked up to me in the grocery store.

Monetized?

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

Joe Kennedy’s 1929 Advice

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Peaking Trends

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

Where Is Your Time Best Spent?

But it’s equally important we spend our time where it helps the business the most.

Do You Want Be In The Media Business Too?

Compared to being in the media business at the same time.

Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124

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Not-About-Quartzsite-Arizona-Bob Davis Podcast 1123

Not About Quartzsite Arizona

Above all this is not a podcast about Quartzsite, Arizona. Certainly I am podcasting from this dusty truck stop town but there’s a lot more to talk about than what’s going on here. Details in Not-About-Quartzsite-Arizona-Bob Davis Podcast 1123.

Restless

Firstly I am getting restless.

Wanderlust

That is to say the old Wanderlust is back.

Talk About It

Furthermore since I’ll be stopped down out here in the desert for awhile let’s talk about restlessness.

Undoubtedly all nomads and travelers feel this restlessness or wanderlust every now and then.

High Vibe

To begin with when I am on the road I feel the highest vibe.

Then when I come ‘home’ to a campground with other nomads I will spend a few weeks stationary.

Or when I return to the Midwest in the summer I am not moving.

Restlessness Returns

Then eventually the restlessness returns.

We All Feel It

I general I think anyone who travels feels this every now and then.

Wanderlust Is A Thing

In fact an experienced traveler or digital nomad might say wanderlust is a thing.

Lots Of Nomads And RV People

As far as Quartzsite Arizona is concerned there are a lot of nomads and RV folks here right now.

YouTube

In this case everyone seems to have a YouTube channel.

Therefore a lot of content about this place and the goings on.

Like High School

Another key point as far as this podcast is concerned is the fact that this miniature media ecosystem can be a lot like high school.

Driven Deeper

Because of this I am driven to go deeper.

No Small Talk

Firstly I don’t do small talk…

No Copying

And I don’t care about what others are doing.

Even more I take a dim view of copying others.

Real Talk

So it is time to talk about something real.

Desire

With this in mind where does the desire for new travel experiences come from?

Time

In effect I think it has something to do with the fact that we are all traveling through time.

Life Is Short

Maybe wanderlust springs from a hidden desire to compensate for the undeniable fact that life is short.

Although this may be true many people compensate by building businesses, families and communities back home.

And I celebrate that.

Different Animals

But a traveler is a different animal.

In sum we seek something new and different.

Or we seek to learn.

We’ll talk about it.

Sponsored by Ryan Plumbing And Heating In Saint Paul

Not-About-Quartzsite-Arizona-Bob Davis Podcast 1123

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Coffee-Friends-In-Quartzsite-Bob Davis Podcast 1122

Coffee and Friends In Quartzsite

Firstly there’s nothing like connecting with old friends over coffee in Quartzsite, Arizona. Details in Coffee-Friends-In-Quartzsite-Bob Davis Podcast 1122.

Video

Secondly my friend Robert appeared with me in a Peter Santinello video about six months ago along with our friend Mike. Grab that video here.

Reconnect

So it’s great to reconnect along with all our other camping buddies here in the desert. Mike’s Podcast with me is here.

Old Friends and New Friends

Without a doubt camping here is all about connecting with old friends and new ones.

Masters Program In Nomad Life

In addition we enjoy discussions about how others do what they do.

In fact it’s like a masters program in nomad life.

Coffee

Therefore the first thing we do almost every morning is make coffee.

Bring A Chair

And we bring a chair to sit down and hash out the day.

Robert is joining me for this podcast in the same fashion.

Life Experience

All in all Robert has a lot of life experience and a great sense of humor. Robert is the Darq Nomad on YouTube. Click here for his channel.

All things considered one of the things that makes nomad life Quartzsite style so great is our combined life experience.

Allergy To Being Inside

As has been noted in these pages I was surprised to learn many of us have developed an allergy to being in a house too long.

It was for this reason I spent the summer camped along a lake shore.

Same Experiences

And I was surprised to learn several of us had the same experience.

Taking Risks

Even more one of the things I like about Robert is his willingness to take risks to get things done.

Upgrading To Utility Trailer

In Coffee-Friends-In-Quartzsite-Bob Davis Podcast 1122 Robert explains how he upgraded to a utility trailer build this summer.

To explain Robert took food service and retail jobs to help the build along.

And keep him out of a house.

This Is Home

In truth we feel at home in these campgrounds.

Certainly I think friendship is key.

But the warmth doesn’t hurt.

Coffee-Friends-In-Quartzsite-Bob Davis Podcast 1122

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