Return On Investment Chaotic World-Podcast 646

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

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Podcast 572-Change

Podcast 572-Change. A Super Moon Walk and Talk Podcast in the wake of Election 2016. Disengage and Decompress from a bruising and challenging election cycle lasting two years. In Podcast 572-Change we’re going to talk about change. The election outcome was a surprise. While a Clinton win might have signaled some level of change, a Trump win signals change in a big way. Political junkies are still hashing over vote totals, turn out, exit polls, laying blame and praise. Leaving the political nuts and bolts aside, this podcast focuses on how we know we’re passing from one era to the next. Many of us feel that change is upon us, whether we voted for Clinton, Trump or some other candidate. What challenges and opportunities lie ahead? One thing is a constant. Things never stay the same. Even though we’re on the doorstep of 2017, sometimes it still feels like 2003. Yet, look at the social, economic and technological change we’ve experienced in the last thirteen or so years. The communication device you hold in your hand is more powerful and more useful than the desktop computer you used back in 2003. The technological changes alone are stunning. Staring up at the full moon in the middle of the night on this walk and talk, it sure feels like the pace of change is accelerating. When an era changes, it always catches people by surprise. We look back later on a particular year and say, “That was when things changed”, but we seldom know and feel it when it is happening. The music we listen to, the TV shows we watch, the clothes we wear, the political coalitions that dominated the news cycle, the rest of the world, how we think of our place in the rest of the world changes. Sometimes without warning. We’re seeing the effects of surprise on the faces of some people who feel they lost the 2016 election and at the same time a sort of triumphalism among supporters of the candidates who won. Over time this will change as people see political changes might not happen as suddenly as thought. Or policies supporters of the winner thought might be advocated for, aren’t. Meanwhile something else may be afoot. Let’s start thinking about change, because it is upon us, whether we want it or not. Sponsored by Ryan Plumbing and Heating of Saint Paul.

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