Return On Investment Chaotic World-Podcast 646

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

Podcast: Play in new window | Download (Duration: 39:02 — 89.3MB) | Embed

Subscribe: Apple Podcasts | RSS

http://www.thebobdavispodcasts.com/wp-content/uploads/2016/01/The-Bob-Davis-Podcast-458.mp3

Podcast 574-Bob Davis Podcasts Radio Show-53

Podcast 574-Bob Davis Podcasts Radio Show-53. What local TV stations are calling a blizzard has turned out to be some wind and snow flurries in Minneapolis and Saint Paul, setting the tone for this week’s radio show. Not content with predicting the weather incorrectly, the media has now taken to telling people the Electoral College is going to vote for someone other than the president elect. If that isn’t shocking enough, look how quickly the media has shifted from getting the outcome of the election wrong, to telling everyone just what kind of administration the president-elect will have. It isn’t shocking to conclude most of the pundits and prognosticators will probably be wrong in these new assumptions as well. Suddenly the so called ‘experts’ have rediscovered the Electoral College in the United States. Since we don’t report on news, or report on issues anymore the Electoral College has now become the dark and sinister force that is about to put the ‘wrong’ person in the White House. To define wrong, just insert any derogatory term you can think of. Don’t worry about proving any of them. In this show I am not going to define the Electoral College. If you don’t know what it is or how it is supposed to work, I’m not going to do your homework for you. Look it up yourself. Read the constitution and draw your own conclusions. In Podcast 574-Bob Davis Podcasts Radio Show-53, I will tell you why it is very unlikely the Electoral College is going to pull some kind of sophomoric temper tantrum or switch, or under vote to throw the election to a republican congress. This is par for the course in America, where any kind of media just continues to fail to do it’s job or do any kind of job. A media that got the election wrong because many on air felt the need to endorse a candidate early on in the primary races and their judgement was flawed from that moment. A media that got the election wrong because people on the air and in management made conclusions about polls that they could not make. All of them ignored the state by state situation and the closeness of the races in key states. Now suddenly they’re authorities on the constitution and the electoral college and they’re going to tell us what will happen next. Change is in the air in the United States. Change is apparent throughout the political spectrum. What it all means remains to be seen. Political junkies trapped in the roach motel of political coverage just can’t get let go of it. Maybe the people thinking about turkey and college football this weekend have the best approach. Sponsored by Ryan Plumbing of Saint Paul and Hydrus.

Podcast: Play in new window | Download (Duration: 49:44 — 113.8MB) | Embed

Subscribe: Apple Podcasts | RSS