Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.
Comcast Customer Service Sucks. Close out the week with a podcast down in the bunker by the wood stove. A consumer advocate blogger breaks another national story about how bad Comcast’s customer service is. When a woman tried to cancel her cable service, the company allegedly refused to allow to her do so, and sent a late bill notice in which the customer’s name was changed from ‘Ricardo Brown’ to ‘A**hole Brown’. The story was picked up by CNNMoney and the rest of the mainstream media, and now Comcast has once again apologized. “It might take more than a few years for us to get our customer service straightened out” says a company spokesperson, or something like that. How are business models that seemed so great five, ten or twenty years ago looking more and more tarnished? What is the future of television, and cable delivered television. If Comcast is any example of how the industry operates, hopefully there is no future. Former Reagan OMB director David Stockman is on the warpath again, this time saying the Federal Reserve’s Quantitative Easing program is exclusively responsible for making people in the top 5 percent income bracket in the US richer. How is this era different from other ‘income inequality’ periods in US History. Does the Cocaine boom in Miami in the early 80’s prove, when business generates money (as opposed to central banks) everyone benefits? Meanwhile, the fastest growing business in the United States isn’t an industrial company or even technology, it’s legal Marijuana sales. Legal weed sales grew 74 percent in one year. Breaking news! The Obama Administration is telling banks to keep quiet about regulations targeted against gun owners and gun stores. More breaking news! More Americans are putting their cash in the mattress. Does that surprise you? And, the Minneapolis Tribune finds yet another negative story about North Dakota. Sponsored by Depotstar.