Podcast 302

Mass Markets and Politics. As the death rattle of the Mass Market echoes through the land, why do politicians, specifically those on one side of the spectrum continue to attempt to appeal to it? In discussing the rhetorical and organizational challenges of the politics recently, it was suggested that the reason some politicians make lurid comments is to ‘appeal to the mass markets’. If you were born at a certain time in the US, you became very familiar with something called ‘The Mass Market’. From Elvis, to the 1960 Nixon/Kennedy Debates, the Beatles on Ed Sullivan, favorite TV shows and songs and the radio stations people listened to, there was a collective experience. Millions had to wait a week for the next episode of their favorite show. You had to go to a big department store to examine consumer goods. It was an era of shared experience; one after another, from Johnny Carson to Star Trek, to All in the Family and Miami Vice. Radio multiplied from AM only to AM and FM, but all still served a mass market and provided a mass experience. First came cable television, which brought scores of nationwide channels into the home, then the VHS machine, the DVD, Netlfix and very recently, on-demand audio and video, You Tube, Google Hang Outs, Vimeo, Netflix, iTunes, Amazon Prime, HBO Go, and more to come.  Now people can have the experience they want, when they want it, how they want it. They can research characters, content and what it said. Now, the experience is between the content provider, the retailer, politician, entertainer or writer and the individual. While we still have shared experiences, we may have it at different times, we may binge listen and view, we may not have the same experience as someone else. Why then, do politicians insist on lining up and yelling at each other, say ridiculous things to get publicity, why do political parties insist on mass promotional orgies called conventions be televised on the ‘networks’, when the era of Mass Specialization is upon us, and growing stronger every day? Are candidates that play to the mass markets making a mistake? What new tools are there and how can they be used to win. 1965 called, and left a message. It’s not coming back. Ever. Sponsored by Ryan Plumbing and Heating. 

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Podcast 248 – Jason Lewis

Jason Lewis. National Talk Radio Star Jason Lewis joins the Bob Davis Podcasts. My talk radio colleague and I talk about the recent 2014 midterm election results; What does the election mean for Republicans and Democrats, and what to expect. Jason has an unrivaled perspective on local Minnesota politics, so his insight on the election results in Minnesota is invaluable. How was the Minnesota Republican Party able to elect 11 state representatives, to win back the state-house, but fail to win a single state wide office? Is it the candidates, the voters, or something else less visible from the outside? What mistakes did the state party make in selecting candidates for statewide races, and running those campaigns. How are Minnesota politics different from neighboring rival Wisconsin, where Governor Scott Walker won by 6 points, and maintained Republican control of the state Assembly in Madison? How significant was money from liberal PACs in Minnesota and what about Illinois, Maryland and Massachusetts, where republicans won in democrat dominated states? Minnesota party leaders and national media believe voters are sending a message they want politicians in Saint Paul and Washington DC ‘to work together’, does Jason Lewis agree? What should the strategy of Republicans in the Minnesota House and the US Congress be after they’re sworn in? Did Americans vote for the party of Graham, King and McConnell, or Cruz, Paul and McCarthy? What’s the response to the President’s post election press conference today? Meanwhile, what mischief will the lame duck congress get up to, between now and January of 2015. Jason also has some great stories from his KSTP days, what he refers to as the ‘halcyon days’ of talk radio in the 90’s and early 2000’s; A time when creativity and local talk radio flourished across America. With talk migrating to weaker AM signals, and sports replacing more and more talk stations, what is the future of broadcast talk radio? With the advent of the ‘digital dashboard’ and the capability for individual broadcasters to stream and podcast, broadcast radio is two steps behind newspapers on the disruption highway. As radio fades, Jason’s main focus these days, aside from Golf, is Galt.IO, which is fully explained for those who do not know what it is. Galt.IO will provide an online capability for the politically disenfranchised to crowdsource fundraising for candidates and causes, allowing individuals to amplify their causes, without having to go to the wealthy to fundraise, and will empower conservative causes in their effort to compete with left wing fundraising institutions like Alliance for A Better Minnesota, and “RINO” republican organizations; something that has never before been possible on this level. Stay tuned in this podcast for a never-before-heard announcement regarding Galt.IO. Sponsored by Xgovernment Cars, and by Depotstar. 

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The Bob Davis Podcast

Podcast 231

Short Term Thinking. How reliance on formula reduces innovation. American Business is increasingly reliant on short term thinking and ‘templates’ or formulaic approaches. The least revolutionary kind of innovation – improvements in finance, procedure, cost controls and personnel – are increasingly the only kind of innovation in the corporate world. Meanwhile, innovations that create new products, new markets and revolutionize thinking are in short supply. What started as a conversation between two old radio friends about the broadcasting business sparks some ‘slash and burn’ thinking about business in general. Why do some businesses rely on formula so much? When are formula’s good. When is it best to trash the formula and let the inmates take over the asylum? (Editors Note: The best jobs I’ve ever had in radio, the best experiences as a creative person in broadcasting happened when the inmates were running the asylum. In fact, that used to be our business model!) These days it seems like formulaic thinking has invaded politics, movies, radio, music, television … really almost everything. And, we’re choking on it. Is it possible one of the reasons so many people remain out of the work force for extended periods of time is because they’re sick of implementing plans from the corporate office? Maybe what we all need is to throw the formula out and start doing whatever we want. To be sure, there will be mistakes, and failures, but there might also be some great successes. Some of the things business does, it does because of formulas developed 20, 30, 40 even 50 years ago. Back in the day, those formulas may have made sense but now they bear little resemblance to new market contours. If the United States wants to maintain its position in the world, we’re going to have to set our workers free; Free to think, free to make mistakes and free develop the kinds of new strategies that revolutionize markets. The response to almost every truly revolutionary idea has always been, ‘You can’t do that’, or ‘It sounds like crap’, or ‘Why would anyone want that?’. Or worse, ‘That’s not the way we’ve always done it’. Our strength has always been in the skunk works, the garage, the basement and backyards, and with the so called ‘crazies’. Rules are made to be broken. Why don’t we start breaking some? Sponsored by Ryan Plumbing and Heating of Saint Paul and by Depotstar. 

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